Bachelor of Commerce (Hons) - General

at Chandigarh University India

BBA Digital Marketing is a specialised program that is aimed to develop Digital Marketing Specialists for various industries. Digital Marketing is a combination of Technology and Marketing. At a high level, Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone.

In order to achieve the true potential of Digital Marketing, this program digs deeper into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing and helps to attain the knowledge required to drive KPI for growth. It will provide insights into consumer behaviour and organization dynamics which will also help in supporting an organisation by figuring out ways to communicate with customer and optimise marketing/advertising with ease

It provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc.

Bachelor of Business Administration in Advertising and Marketing is a specialized program that helps unravel the existing and prospective trends of the emerging advertising & marketing industry.

Learning BBA in Advertising and Marketing from USB, ranked among the best BBA advertising and Marketing College in Punjab give you a strong foundation in both fundamental and core intricacies of this challenging industry. Apart from textbook knowledge, we focus on enhancing the general skills, including ability to communicate competently, analyze situations and take decisions analyzing both -- quantitative and qualitative aspects. With an insight into the expert tactics through our program, you will be able to reach out to the desired customer in such a way that the organization you serve or own will reaps the maximum benefit.

Legal Studies is an interdisciplinary, liberal arts major that engages the meanings, values, practices, and institutions of law and legality, whereas commerce is a business and finance related area that built competency in financial and management skills.

M. Com is a postgraduate program competently designed to nurture competent professionals who can excel in the field of commerce. By pursuing this course, a student will attain conceptual knowledge and analytic skills that may help in areas of employment at various levels.

Legal Studies is an interdisciplinary major that engages the meanings, values, practices, and institutions of law and legality. It is one of the popular career choices that not only lets you practice as a lawyer in the courts, but also opens up career options in sectors like corporate, legal services and administrative services.

Bioinformatics is a widely emerging branch in the field of life sciences. It is a branch where information technology is applied for the analysis of biological data with the aid of computers.

M.Sc. Bioinformatics is a 2-year program for students looking for a research oriented career path.

With growing demand, graduates having a PG degree in Bioinformatics can expect highly remunerative career options.

MBA – Banking & Financial Engineering program in association with SBI, Moody’s Analytics & Tally provides you with banking operations training from senior SBI executives & globally recognized MSME Credit certification from Moody’s Analytics. This can elevate your skills and employability in banking sector manifolds as these skills are highly valued by banks for jobs in retail credit functions.

The post-graduate program in Nutrition and Dietetics primarily deals with the principles of the Nutritional values in Food and their impacts on the Human Body. The 2-year full-fledged course at CU enables students to become experts in their field by critically evaluating integration of nutrition, dietetics, and research.

With the growing number of cyber-attacks on important information systems, critical infrastructures, personal devices, etc. there is an urgent and massive need for Information security professionals with the right capabilities. Our comprehensive Chandigarh University Integrated program will train you in the latest tools and technologies, techniques, and concepts in Information Security. Prepare yourself to successfully navigate the changing landscape of Information Security.

Specialization in Information Security offers you the opportunity to gain a comprehensive and critical understanding of the theory and techniques of contemporary Information Security and how to apply these in response to “real-world” business problems. The specialist qualification in one of the most in-demand areas of IT, combining – advanced aspects of security, its practical application and the implications of security within a business.

GNM or General Nursing and Midwifery deals with the education of nurses in general health care, nursing, and midwifery. The University Institute of Nursing's course in GNM is designed for aspirants who want to pursue a career in clinical nursing. Chandigarh University Institute of Nursing is ranked among the Top GNM Colleges in Punjab.

A General Nursing & Midwifery (GNM) program at the University Institute of Nursing augments your growth with guidance from some of the most renowned names of the medical industry. With State-of-the-Art infrastructure, simulation laboratories and facilities for experiential learning, the University Institute of Nursing strives for academic excellence.