Bachelor of Arts in Journalism and Mass Communication

at Jagran Lakecity University India

B. Tech in Computer Science & Engineering (Artificial Intelligence and Machine Learning) is an undergraduate programme with advanced learning solutions imparting knowledge of advanced innovations like machine learning, often called deep learning and artificial intelligence.

This course is designed to enable students to build intelligent machines, software, or applications with a cutting-edge combination of machine learning, analytics and visualisation technologies. The main goal of artificial intelligence and machine learning (AI-ML) is to program computers to use example data or experience to solve a given problem.

If students are interested in coding, probability, statistics, passion for learning new algorithms and developing new ones, then AI-ML would be a good stream for them. This course offers the students a career with exceptional prospective fields and challenging roles in a futuristic industry. The financial security, the freedom to relocate, lifelong prospects of learning makes this programme an ideal career for computer science enthusiasts.

Bachelor of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills.This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design.

B. Tech in Computer Science & Engineering (Data Science) is an undergraduate programme which has been specifically designed to provide a platform to undergraduate students for a prospective career in upcoming data science industry. The course encompasses Data Science as an interdisciplinary, problem-solving approach that learns to apply scientific techniques to practical problems. It is intensive skill-oriented program with enough practical training for building business models for analytics. With analysis and statistical approach, data science is one of the fastest growing career opportunities in the country. It is designed to give exposure to the variety of applications that can be built using techniques covered under this program.

The degree provides the students with a wide range of managerial skills and competence in wide areas of commerce. It equips student with the knowledge of accounting principles, business laws, economic policies and other aspects of trade and business. B. Com is an undergraduate degree designed to inculcate business acumen in students with a view to giving them a hold on theoretical aspects of different concepts of commerce and finance.

Bachelor of Business Administration (Honours) in Accounting is a minimum 3 year full time undergraduate programme in business administration with a strong accounting modules aligned with the ACCA.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

B. Tech in Computer Science & Engineering (UX) is an undergraduate programme which aims to develop graduates that are not only well versed with computing approaches, tools, and technologies, but are also experienced with Design approaches and new Media technologies & uses. The program has a small set of core courses in CS and Design, and many electives which can be taken from CS as well as Design and Digital Media. This enables the students to build a program most suitable for them. The program will prepare students to work in the IT industry as well as digital media industry like gaming, animation, virtual/augmented reality, etc. The program will also allow students, who want to pursue higher studies, to take up higher studies in CS/IT or in Design.

BA (Hons) Public Policy & Administration course aims to enable the students to develop a comprehensive understanding of the various dimensions of public policy and the role of governance in its implementation. The major objective of the program is to provide students with intellectual insights, critical perspectives, professional competence, and analytical tools crucial to their understanding of the field of public policy and public administration.

Course Objective

Turn your talents into tools designed for the ever-changing world of new media. We offer a modern blend of fundamental basics, such as writing and reporting, along with innovative curriculum to prepare upcoming investigative reporters, social media editors and data analysts.

Students majoring in journalism and advertising specializations, enhance, train and sharpen skill sets designed for a versatile career in the field of new media, journalism and creative industries.

Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of journalism.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.