Bachelor of Arts in Journalism and Mass Communication

at Jagran Lakecity University India

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

Bachelor of Business Administration (Honours) in Strategic Finance is a minimum 3 year full time undergraduate programme in business administration.

B. Tech in Computer Science & Engineering (UX) is an undergraduate programme which aims to develop graduates that are not only well versed with computing approaches, tools, and technologies, but are also experienced with Design approaches and new Media technologies & uses. The program has a small set of core courses in CS and Design, and many electives which can be taken from CS as well as Design and Digital Media. This enables the students to build a program most suitable for them. The program will prepare students to work in the IT industry as well as digital media industry like gaming, animation, virtual/augmented reality, etc. The program will also allow students, who want to pursue higher studies, to take up higher studies in CS/IT or in Design.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

Considering the vastness of English studies today which is becoming multi-disciplinary both in text, authors and genres, the students will get an opportunity to read and write on Shakespeare, Romantic poetry, Victorian poetry and analyse the same in the light of literary theory and criticism. An in depth study of the different authors, will make the students explore and enhance and stretch their horizons pertaining to language and literature. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. This course aims the students to be able to understand the literatures belonging to different ages and to be able to analyze and interpret the same. The students will also be able to understand and appreciate literature as a reflection and reproduction of culture. In addition to this the course strives to enable students to comprehend movements like existentialism, surrealism, impressionism, imagism, Marxism, psychoanalysis, structuralism and post modernism. This Course provides students with an opportunity to assess their interests and be able to build a strong foundation for self literary works.

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

This course gives an insight to the students into the fundamentals of legal studies. They are exposed to basic concepts of law and legal system. Apart from the traditional ways like lecture, assignments etc teaching pedagogy will cover up most up-to-date methods such as research, case studies, presentations, mooting, discussions, and clinical legal education.

The objective of the course is to

• Create people with expertise who will eventually emerge as leaders to influence future of UX design.
• Produce professionals with good analytical, thinking and innovative abilities, skilled with specific techniques, creative in their solutions and knowledgeable about latest development in the field of user experience.
• The student will learn design process, way of thinking, strategic thinking in design field and design thinking. Acquire practical expertise in the field of problem solving leading to innovation.
• Become proficient in empathizing with users and analyzing their needs.
• Enable Students to go for higher studies in the area of their specialization.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms. MA Advertising & PR works in partnership with industry and takes a practice-research approach to explore the future of advertising.

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with diverse industry players , you will develop a portfolio that combines strategy and creativity.

Students majoring in advertising & PR specializations, enhance, train and sharpen skillsets designed for a versatile career in the field of brands, advertising, digital marketing, new media and creative industries.