Bachelor of Arts - Public Policy

at Jagran Lakecity University India

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

This programme explores the digital marketing environment from both, consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all-time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing from Simplilearn in collaboration with Purdue University is designed to help you master the key focus areas in digital marketing, including Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Web Analytics, and Email Marketing.

BA (Hons) Public Policy & Administration course aims to enable the students to develop a comprehensive understanding of the various dimensions of public policy and the role of governance in its implementation. The major objective of the program is to provide students with intellectual insights, critical perspectives, professional competence, and analytical tools crucial to their understanding of the field of public policy and public administration.

The school is providing specialization in selected games and sports as per the profession or interest of the players. To meet the demand of the time both practical and theoretical grounds have been established for furnishing the students in all aspects. The objective of making the students physically competence and providing knowledge of movement and safety is done via using different modes which includes carrier oriented courses, interaction & counseling from India’s sports personalities. Which not only boost the morale of the students but also helps them to analyze and evaluate the different career opportunities as per their interest.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate

Master of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills. This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design. This course would enable the learner in generating methods and processes for solving communication problems. The emphasis is to become a creative problem solver who can effectively use various design methods. The course is at an advance level to create communication design designer with greater analytical and problem solving capabilities.

The undergraduate program in Psychology at JLU aims at imparting the knowledge of various domains of Psychology. The modules offered at undergraduate level invigorate and apprise the learners of theoretical constructs and practical applicability of the subject. It takes a multi-dimensional approach to ensure that the students have a deep understanding of the core fundamentals and thus enabling them to apply various psychological concepts.

The program aims to impart basic knowledge and skills in the important areas of Psychology especially, the foundations of psychology, physiological psychology, social psychology, abnormal psychology, organisational psychology, human resource management, psychology of health and wellbeing. It is expected to prepare students for enhancing their knowledge and skills of application and demonstration through advanced studies. The course will also equip the students with professionalism and competence through various practical components included in every semester. The course has a strong emphasis on developing analytical skills in the areas of psychology and counseling. It ensures implanting high professionalism and practical skills and efficiency in the students. It also builds a strong foundation to pursue higher courses in human psychology, counseling and psychotherapy.

Bachelor of Management Studies (BMS) is a 3 year distinguished undergraduate programme in management. It aims at developing young managers who may want to gain work experience before their MBA, go to a very reputed MBA with leg up, or try their hands at entrepreneurship and enhance value in their family businesses.

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate