Bachelor of Business Administration / Bachelor of Law (B.B.A.LL.B.) (Honours)

at Jagran Lakecity University India

A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms. MA Advertising & PR works in partnership with industry and takes a practice-research approach to explore the future of advertising.

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with diverse industry players , you will develop a portfolio that combines strategy and creativity.

Students majoring in advertising & PR specializations, enhance, train and sharpen skillsets designed for a versatile career in the field of brands, advertising, digital marketing, new media and creative industries.

Bachelor of Business Administration course is a regular 3-year undergraduate degree program in management that focuses on the fundamentals of business and imparts management skills. This program will help you adapt to a business environment, whether you are interested in joining a company, starting your own business or joining your family business.

The degree provides the students with a wide range of managerial skills and competence in wide areas of commerce. It equips student with the knowledge of accounting principles, business laws, economic policies and other aspects of trade and business. B. Com is an undergraduate degree designed to inculcate business acumen in students with a view to giving them a hold on theoretical aspects of different concepts of commerce and finance.

Considering the vastness of English studies today which is becoming multi-disciplinary both in text, authors and genres, the students will get an opportunity to read and write on Shakespeare, Romantic poetry, Victorian poetry and analyse the same in the light of literary theory and criticism. An in depth study of the different authors, will make the students explore and enhance and stretch their horizons pertaining to language and literature. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. This course aims the students to be able to understand the literatures belonging to different ages and to be able to analyze and interpret the same. The students will also be able to understand and appreciate literature as a reflection and reproduction of culture. In addition to this the course strives to enable students to comprehend movements like existentialism, surrealism, impressionism, imagism, Marxism, psychoanalysis, structuralism and post modernism. This Course provides students with an opportunity to assess their interests and be able to build a strong foundation for self literary works.

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

This course gives an insight to the students into the fundamentals of legal studies. They are exposed to basic concepts of law and legal system. Apart from the traditional ways like lecture, assignments etc teaching pedagogy will cover up most up-to-date methods such as research, case studies, presentations, mooting, discussions, and clinical legal education.

Bachelor of Management Studies (BMS) is a 3 year distinguished undergraduate programme in management. It aims at developing young managers who may want to gain work experience before their MBA, go to a very reputed MBA with leg up, or try their hands at entrepreneurship and enhance value in their family businesses.

The BA Liberal Arts (English Literature) program at JLU provides the student an opportunity to assess her/his aptitude and be able to carry it through the three years of discovery and interchange. The objective of this course is to enable the students to understand the literatures belonging to various ages and to be able to analyze and interpret the same. During the course the students will read and write on Shakespeare, Romantic poetry, Victorian poetry and the novel. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. By doing an in depth study of the different authors and genres, the students will explore and enhance their horizons pertaining to language and literature. While studying the Literature course students are able to appreciate how ‘literary’ and ‘non-literary’ writing forms are related as rhetorical forms. While creating the enactments the students will become aware of the historical context related to various periods of English Literary history.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.