Bachelor of Business Administration Honours) in Entertainment and Events

at Jagran Lakecity University India

B. Tech in Computer Science & Engineering (UX) is an undergraduate programme which aims to develop graduates that are not only well versed with computing approaches, tools, and technologies, but are also experienced with Design approaches and new Media technologies & uses. The program has a small set of core courses in CS and Design, and many electives which can be taken from CS as well as Design and Digital Media. This enables the students to build a program most suitable for them. The program will prepare students to work in the IT industry as well as digital media industry like gaming, animation, virtual/augmented reality, etc. The program will also allow students, who want to pursue higher studies, to take up higher studies in CS/IT or in Design.

The school is providing specialization in selected games and sports as per the profession or interest of the players. To meet the demand of the time both practical and theoretical grounds have been established for furnishing the students in all aspects. The objective of making the students physically competence and providing knowledge of movement and safety is done via using different modes which includes carrier oriented courses, interaction & counseling from India’s sports personalities. Which not only boost the morale of the students but also helps them to analyze and evaluate the different career opportunities as per their interest.

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

This programme explores the digital marketing environment from both, consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all-time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing from Simplilearn in collaboration with Purdue University is designed to help you master the key focus areas in digital marketing, including Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Web Analytics, and Email Marketing.

The undergraduate program in Psychology at JLU aims at imparting the knowledge of various domains of Psychology. The modules offered at undergraduate level invigorate and apprise the learners of theoretical constructs and practical applicability of the subject. It takes a multi-dimensional approach to ensure that the students have a deep understanding of the core fundamentals and thus enabling them to apply various psychological concepts.

The program aims to impart basic knowledge and skills in the important areas of Psychology especially, the foundations of psychology, physiological psychology, social psychology, abnormal psychology, organisational psychology, human resource management, psychology of health and wellbeing. It is expected to prepare students for enhancing their knowledge and skills of application and demonstration through advanced studies. The course will also equip the students with professionalism and competence through various practical components included in every semester. The course has a strong emphasis on developing analytical skills in the areas of psychology and counseling. It ensures implanting high professionalism and practical skills and efficiency in the students. It also builds a strong foundation to pursue higher courses in human psychology, counseling and psychotherapy.

The course in MA Psychology intends to provide the students the basic training required to become practicing psychologists in their selected specialized area. The course covers the study of mind processes, motives, reactions, feelings, conflict resolution, crisis management, groupthink, motivations, and nature of the mind. It enables the students in conducting research work in different areas of Psychology and prepares them to undertake higher responsibilities in their professional field. The emphasis of the program lies in promoting critical and applied thinking in students in diverse areas such as counseling psychology, clinical psychology, social psychology, and industrial/organizational psychology. It is expected that the students will be able to design, conduct and analyze data through exposure to various research techniques and demonstrate competence in interpreting and critiquing scholarly work in their specialized area. The designed course structure enhances the ability to practically apply various psychological concepts and skills in innovative way. It also enables students to differentiate between the various forms of psychological assessments, testing and their appropriate application. In addition to this, students will imbibe the ethical code for psychologists and exhibit beneficence towards their clients in all respects.

The degree provides the students with a wide range of managerial skills and competence in wide areas of commerce. It equips student with the knowledge of accounting principles, business laws, economic policies and other aspects of trade and business. B. Com is an undergraduate degree designed to inculcate business acumen in students with a view to giving them a hold on theoretical aspects of different concepts of commerce and finance.

Bachelor of Business Administration (Honours) in Accounting is a minimum 3 year full time undergraduate programme in business administration with a strong accounting modules aligned with the ACCA.