Bachelor of Computer Applications in User Experience (Honours)

at Jagran Lakecity University India

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

This programme explores the digital marketing environment from both, consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all-time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing from Simplilearn in collaboration with Purdue University is designed to help you master the key focus areas in digital marketing, including Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Web Analytics, and Email Marketing.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

Bachelor of Business Administration (Honours) in Accounting is a minimum 3 year full time undergraduate programme in business administration with a strong accounting modules aligned with the ACCA.

The BA Liberal Arts (English Literature) program at JLU provides the student an opportunity to assess her/his aptitude and be able to carry it through the three years of discovery and interchange. The objective of this course is to enable the students to understand the literatures belonging to various ages and to be able to analyze and interpret the same. During the course the students will read and write on Shakespeare, Romantic poetry, Victorian poetry and the novel. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. By doing an in depth study of the different authors and genres, the students will explore and enhance their horizons pertaining to language and literature. While studying the Literature course students are able to appreciate how ‘literary’ and ‘non-literary’ writing forms are related as rhetorical forms. While creating the enactments the students will become aware of the historical context related to various periods of English Literary history.

Bachelor of Business Administration course is a regular 3-year undergraduate degree program in management that focuses on the fundamentals of business and imparts management skills. This program will help you adapt to a business environment, whether you are interested in joining a company, starting your own business or joining your family business.

The course in MA Psychology intends to provide the students the basic training required to become practicing psychologists in their selected specialized area. The course covers the study of mind processes, motives, reactions, feelings, conflict resolution, crisis management, groupthink, motivations, and nature of the mind. It enables the students in conducting research work in different areas of Psychology and prepares them to undertake higher responsibilities in their professional field. The emphasis of the program lies in promoting critical and applied thinking in students in diverse areas such as counseling psychology, clinical psychology, social psychology, and industrial/organizational psychology. It is expected that the students will be able to design, conduct and analyze data through exposure to various research techniques and demonstrate competence in interpreting and critiquing scholarly work in their specialized area. The designed course structure enhances the ability to practically apply various psychological concepts and skills in innovative way. It also enables students to differentiate between the various forms of psychological assessments, testing and their appropriate application. In addition to this, students will imbibe the ethical code for psychologists and exhibit beneficence towards their clients in all respects.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate

The Master of Arts program in Journalism trains budding and experienced journalists to go deeper and equips them with subject-area expertise, so they can explain complicated issues to the public. Students develop an intellectual grounding in their concentration that enables them to ask more informed questions, evaluate evidence for competing theories and produce sophisticated and nuanced stories. This MA gives you the practical skills to work as a journalist at the highest level in broadcast, print and online. We will learn what news means, and where it comes from. We will give you the ability to write compelling features and interviews. We’ll also be focusing on the kinds of questions you need to ask – of the individual, the state or the organs of power. And we address how the new digital world has transformed the way we go about journalism, adding new platforms and new technical skills.