Bachelor of Design in User Experience

at Jagran Lakecity University India

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

B. Tech in Computer Science & Engineering (Data Science) is an undergraduate programme which has been specifically designed to provide a platform to undergraduate students for a prospective career in upcoming data science industry. The course encompasses Data Science as an interdisciplinary, problem-solving approach that learns to apply scientific techniques to practical problems. It is intensive skill-oriented program with enough practical training for building business models for analytics. With analysis and statistical approach, data science is one of the fastest growing career opportunities in the country. It is designed to give exposure to the variety of applications that can be built using techniques covered under this program.

The objective of the course is to

• Create people with expertise who will eventually emerge as leaders to influence future of UX design.
• Produce professionals with good analytical, thinking and innovative abilities, skilled with specific techniques, creative in their solutions and knowledgeable about latest development in the field of user experience.
• The student will learn design process, way of thinking, strategic thinking in design field and design thinking. Acquire practical expertise in the field of problem solving leading to innovation.
• Become proficient in empathizing with users and analyzing their needs.
• Enable Students to go for higher studies in the area of their specialization.

The Master of Arts program in Journalism trains budding and experienced journalists to go deeper and equips them with subject-area expertise, so they can explain complicated issues to the public. Students develop an intellectual grounding in their concentration that enables them to ask more informed questions, evaluate evidence for competing theories and produce sophisticated and nuanced stories. This MA gives you the practical skills to work as a journalist at the highest level in broadcast, print and online. We will learn what news means, and where it comes from. We will give you the ability to write compelling features and interviews. We’ll also be focusing on the kinds of questions you need to ask – of the individual, the state or the organs of power. And we address how the new digital world has transformed the way we go about journalism, adding new platforms and new technical skills.

This course gives an insight to the students into the fundamentals of legal studies. They are exposed to basic concepts of law and legal system. Apart from the traditional ways like lecture, assignments etc teaching pedagogy will cover up most up-to-date methods such as research, case studies, presentations, mooting, discussions, and clinical legal education.

B. Tech in Computer Science & Engineering (Artificial Intelligence and Machine Learning) is an undergraduate programme with advanced learning solutions imparting knowledge of advanced innovations like machine learning, often called deep learning and artificial intelligence.

This course is designed to enable students to build intelligent machines, software, or applications with a cutting-edge combination of machine learning, analytics and visualisation technologies. The main goal of artificial intelligence and machine learning (AI-ML) is to program computers to use example data or experience to solve a given problem.

If students are interested in coding, probability, statistics, passion for learning new algorithms and developing new ones, then AI-ML would be a good stream for them. This course offers the students a career with exceptional prospective fields and challenging roles in a futuristic industry. The financial security, the freedom to relocate, lifelong prospects of learning makes this programme an ideal career for computer science enthusiasts.

BA Liberal Arts (Economics) is a course in applied economics and alongside the academic training in order to sharpen essential skills in marketing and communication, the students undergo corporate summer training, to get a better understanding of business environment and real organizational problems. This course provides students with the necessary conceptual and analytical skills to understand a broad range of themes in business and economics. It prepares students for a wide range of careers in private and public sector organisations.

Bachelor of Business Administration course is a regular 3-year undergraduate degree program in management that focuses on the fundamentals of business and imparts management skills. This program will help you adapt to a business environment, whether you are interested in joining a company, starting your own business or joining your family business.

Master of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills. This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design. This course would enable the learner in generating methods and processes for solving communication problems. The emphasis is to become a creative problem solver who can effectively use various design methods. The course is at an advance level to create communication design designer with greater analytical and problem solving capabilities.