Master of Arts in Digital Marketing

at Jagran Lakecity University India

B.Des. (User Experience) students harness the power of tech to connect the world. Join the B.Des. (User Experience) program and make tech come alive. From mobile devices to intelligent clothing, automobile interiors to health care informatics, user experience (UX) designers engineer experiences that are approachable, meaningful, and memorable. At Jagran School of Visual Arts and Design, UX design students employ state-of-the-art resources to research, design, program, and test new products for consumers to enjoy.

4-Year B.Des. (User Experience) program teaches how to design digital products that provide relevant user experiences. It is about understanding the needs of the users, creating a product roadmap based on these needs and then implementing the principles of UX design so that you get easy to use, simple product.

The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our program in User Experience Design has been devised and designed by UX Industry professionals considering the needs of the job market.

The BA Liberal Arts (English Literature) program at JLU provides the student an opportunity to assess her/his aptitude and be able to carry it through the three years of discovery and interchange. The objective of this course is to enable the students to understand the literatures belonging to various ages and to be able to analyze and interpret the same. During the course the students will read and write on Shakespeare, Romantic poetry, Victorian poetry and the novel. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. By doing an in depth study of the different authors and genres, the students will explore and enhance their horizons pertaining to language and literature. While studying the Literature course students are able to appreciate how ‘literary’ and ‘non-literary’ writing forms are related as rhetorical forms. While creating the enactments the students will become aware of the historical context related to various periods of English Literary history.

Bachelor of Business Administration (Honours) in Accounting is a minimum 3 year full time undergraduate programme in business administration with a strong accounting modules aligned with the ACCA.

Bachelor of Business Administration course is a regular 3-year undergraduate degree program in management that focuses on the fundamentals of business and imparts management skills. This program will help you adapt to a business environment, whether you are interested in joining a company, starting your own business or joining your family business.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

BA (Hons) Public Policy & Administration course aims to enable the students to develop a comprehensive understanding of the various dimensions of public policy and the role of governance in its implementation. The major objective of the program is to provide students with intellectual insights, critical perspectives, professional competence, and analytical tools crucial to their understanding of the field of public policy and public administration.

The post-graduate course in law is aimed at providing advanced education and training to law graduates. The curriculum is diligently designed to cater to the needs of the students. Currently, School of Law is running LL.M. in three different streams i.e. Corporate and IP Laws, Cyber Laws and Cyber Security and Criminal Law and Criminal Justice.

Course Outcomes

• The basic agenda of LL.M. is to provide an academically rich atmosphere to the students so as to enable them to gather deeper insight into specific fields of law
• The course intends to prepare the students for academic and research field as well as to foster the professional needs of a law graduate

Bachelor of Business Administration (Honours) in Strategic Finance is a minimum 3 year full time undergraduate programme in business administration.

It is a five year course comprising of ten semesters on completion of which a student earns a graduate degree in law. This course is designed to acquaint a student with the conceptual and operational parameters of general principles of law and its operation in the society. These courses help to understand how central and state governments function and how legislations are enacted and enforced. Apart from the traditional ways like lecture, assignments etc teaching pedagogy will cover up most up-to-date methods such as research, case studies, presentations and discussions.

Course Outcome

• The objective of the course is to impart an integrated knowledge of law and other disciplines including History, Political Science, English etc
• The students get a strong footing for undertaking professional legal education and to have a competitive acumen
• It provides for compulsory practical training and mandatory Moot Court practice