Master of Arts in Digital Marketing

at Jagran Lakecity University India

BA Liberal Arts (Economics) is a course in applied economics and alongside the academic training in order to sharpen essential skills in marketing and communication, the students undergo corporate summer training, to get a better understanding of business environment and real organizational problems. This course provides students with the necessary conceptual and analytical skills to understand a broad range of themes in business and economics. It prepares students for a wide range of careers in private and public sector organisations.

M.Des (UX) program and make tech come alive. From mobile devices to intelligent clothing, automobile interiors to health care informatics, user experience (UX) designers engineer experiences that are approachable, meaningful, and memorable. At SCAD, UX design students employ state-of-the-art resources to research, design, program, and test new products for consumers to enjoy.

The day-to-day business operations of companies’ across the globe have changed with advancement of technology and rapid digitalization. ‘Design’ of digital product influences business decisions and that’s the primary reason of need of ‘UX Designers’ in industry. Our programs in User Experience Design have been devised and designed by UX Industry professionals considering the needs of the job market.

The program includes valuable industry experience through projects, assignments and industry internships. It’s taught by the best in-house faculty, accompanied with guest faculty from industry with expertise in UX. The program offers 100% placement assistance; therefore, students looking for well-paying jobs in numerous fields can opt for these programs.

Bachelor of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills.This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design.

The program seeks to develop creative thinkers, strategic planners and project execution professionals who can communicate effectively, harness the global environment and develop future talent that is acclimatized to working in the current multicultural and diverse world with a perspective of inclusion. The event and entertainment domain is global and multi-faceted with various media streams. Hence a global perspective with adequate knowledge of media integration is pivotal. We empower our students with in-depth and applicable knowledge of the Live Media domain. Students who major in Events & Entertainment management enter a variety of careers which include domains like Project Management, Business Development, Wedding Planning, Marketing & Sponsorship, Experiential Marketing, Social & Digital Media, Hospitality & Logistic Management, Production & Operation Management, Artiste Management, Hybrid Event Specialist, Creative Development, Event Visualiser, On-stage & Backstage Management etc.

The Course introduces the students to the vast and dynamic world of Events & Entertainment management. The students are equipped with adequate knowledge and skills to build a strong foundation that provides them with an opportunity to explore various opportunities with Corporates, Event Agencies, PR agencies, Broadcast, Content Producers, OTT Platforms and Advertising Agencies.

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

This programme explores the digital marketing environment from both, consumer and business perspective. The course provides an overview of various online business models and delves into digital advertising and social media marketing techniques and technologies. A mixture of case studies, guest speakers and assignments, including one that uses real advertising data, translates theory into practice.

More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all-time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing from Simplilearn in collaboration with Purdue University is designed to help you master the key focus areas in digital marketing, including Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Web Analytics, and Email Marketing.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.

The undergraduate program in Psychology at JLU aims at imparting the knowledge of various domains of Psychology. The modules offered at undergraduate level invigorate and apprise the learners of theoretical constructs and practical applicability of the subject. It takes a multi-dimensional approach to ensure that the students have a deep understanding of the core fundamentals and thus enabling them to apply various psychological concepts.

The program aims to impart basic knowledge and skills in the important areas of Psychology especially, the foundations of psychology, physiological psychology, social psychology, abnormal psychology, organisational psychology, human resource management, psychology of health and wellbeing. It is expected to prepare students for enhancing their knowledge and skills of application and demonstration through advanced studies. The course will also equip the students with professionalism and competence through various practical components included in every semester. The course has a strong emphasis on developing analytical skills in the areas of psychology and counseling. It ensures implanting high professionalism and practical skills and efficiency in the students. It also builds a strong foundation to pursue higher courses in human psychology, counseling and psychotherapy.

Course Objective

Turn your talents into tools designed for the ever-changing world of new media. We offer a modern blend of fundamental basics, such as writing and reporting, along with innovative curriculum to prepare upcoming investigative reporters, social media editors and data analysts.

Students majoring in journalism and advertising specializations, enhance, train and sharpen skill sets designed for a versatile career in the field of new media, journalism and creative industries.

Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of journalism.