Master of Arts in Digital Marketing

at Jagran Lakecity University India

The BA Liberal Arts (English Literature) program at JLU provides the student an opportunity to assess her/his aptitude and be able to carry it through the three years of discovery and interchange. The objective of this course is to enable the students to understand the literatures belonging to various ages and to be able to analyze and interpret the same. During the course the students will read and write on Shakespeare, Romantic poetry, Victorian poetry and the novel. They will also have ample space to delve into Nobel award-winning post-colonial works from Africa, Asia, North and Latin America, and Modern Europe. By doing an in depth study of the different authors and genres, the students will explore and enhance their horizons pertaining to language and literature. While studying the Literature course students are able to appreciate how ‘literary’ and ‘non-literary’ writing forms are related as rhetorical forms. While creating the enactments the students will become aware of the historical context related to various periods of English Literary history.

The Master in Public Policy and International Affairs program equips future decision-makers with the knowledge and practical skills to make sound International policy decisions. The course aims to provide comprehensive analysis of various streams in international affairs like conflict resolution, diplomacy, human rights, international finance and international law. This programme student acquires the substantive knowledge, practical skills and real-world experience to address the big issues of international affairs. The curriculum integrates extensive experiential learning, including capstone workshop projects with organizations around the world. Students pursue a customizable core curriculum, including a wide range of courses on international politics and political economy. Students also choose from a broad range of majors: International Security Policy, International Finance and Economic Policy, Economic and Political Development, Human Rights and Humanitarian Policy, Energy and Environment, and Urban and Social Policy.

The B.Com (Honors) program is intended to provide strong foundation and overall academic development to students. This programme caters to commerce aspirants who desire to build their professional competence on a higher plateau with specialised knowledge in the field of financial market and banking & finance. It aims to equip students with the knowledge and competence in the field of business and commerce to pursue a professional career. This programme is to impart basic knowledge and skills in all the important subjects in the field of Commerce, to equip the students thoroughly in the field of financial market and banking & finance, to prepare students for advanced studies in Finance and Management and also professional courses in Accounting, Costing, Financial Analysis, Insurance and Corporate Secretary-ship, to foster ethical and moral values and attitudes for their development as effective personnel for business, industry and the financial services sector.

Bachelor of Management Studies (BMS) is a 3 year distinguished undergraduate programme in management. It aims at developing young managers who may want to gain work experience before their MBA, go to a very reputed MBA with leg up, or try their hands at entrepreneurship and enhance value in their family businesses.

Bachelor of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills.This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design.

BA (Hons) Public Policy & Administration course aims to enable the students to develop a comprehensive understanding of the various dimensions of public policy and the role of governance in its implementation. The major objective of the program is to provide students with intellectual insights, critical perspectives, professional competence, and analytical tools crucial to their understanding of the field of public policy and public administration.

Bachelor of Business Administration course is a regular 3-year undergraduate degree program in management that focuses on the fundamentals of business and imparts management skills. This program will help you adapt to a business environment, whether you are interested in joining a company, starting your own business or joining your family business.

B. Tech in Computer Science & Engineering (Data Science) is an undergraduate programme which has been specifically designed to provide a platform to undergraduate students for a prospective career in upcoming data science industry. The course encompasses Data Science as an interdisciplinary, problem-solving approach that learns to apply scientific techniques to practical problems. It is intensive skill-oriented program with enough practical training for building business models for analytics. With analysis and statistical approach, data science is one of the fastest growing career opportunities in the country. It is designed to give exposure to the variety of applications that can be built using techniques covered under this program.

Master of Design in Visual Communication Design course would enable the learners to develop creative, critical and reflective thinking using visual design thinking skills. This course would give the learner an opportunity to develop respect and acknowledgement of the diverse roles and practices of designers and give them a deep understanding of the cultural context of visual communication design. This course would enable the learner in generating methods and processes for solving communication problems. The emphasis is to become a creative problem solver who can effectively use various design methods. The course is at an advance level to create communication design designer with greater analytical and problem solving capabilities.

Master in Business Administration (MBA) is a minimum 2 year full time programme in management. The programme offers options to specialize or earn a major or a minor in a pre-specified functional area. It brings an internationally benchmarked learning context. It primarily aims to help students up to 5 years of experience including fresh graduates, and/or students and with family business background emerge as business managers and leaders.