Bachelor of Business Administration in Digital Marketing

at Mody University of Science and Technology India

The M.Sc. (Biotechnology) is a fusion of science, medicine, and engineering. It focuses on biology and chemistry along with principles of genetics, microbiology, cellular biology, process design, genetic engineering, and their applications in healthcare or food production. This program prepares the students for biotechnology careers by encompassing a broad range of subjects. Along with the assurance of the competency of the necessary knowledge, the course work fosters problem-solving and critical thinking skills which prepare the student to take on various design and engineering challenges. The field of biotechnology uses living organisms to generate controlled processes or their final products.

The Bachelor of Food & Nutrition aims to provide graduates with a thorough understanding of food and human nutrition, as preparation for careers in various fields related to the promotion of health at individual and community levels. During the course, students will study biosciences, principles of nutrition, food science, nutrition and disease, nutritional needs over the lifespan and for sports performance, and the social and public health aspects of nutrition.

The program inculcates an in-depth knowledge of the widespread fashion design process and helps the students to acquire cutting-edge skills to provide impactful design solutions to the perpetually evolving Apparel Industry. The dynamic design pedagogy & able guidance of experts help students to strengthen their awareness of the fashion clothing industry & identify the domain and function where they can contribute the most.

The course equips the students with the methodical understanding of form, material & technologies to provide sustainable design solutions and endorse the idea of originality. The learning environment provides opportunities to communicate their artistic expression & experimentation through clothing. It also encourages each and every student to access & nurture her own natural sense of flair & creativity. The program is designed to challenge and inspire aspirants by incorporating creative, technical, and theoretical elements into a hands-on approach to Fashion Design.

The course is designed to cover all advanced aspects of various sciences’ applications in Forensic Science such as DNA Profiling, Forensic Ballistics, Forensic Medicine and Forensic Anthropology, etc. The course offers the following four specializations,

• Forensic Biotechnology and DNA Profiling
• Forensic Chemistry and Toxicology
• Questioned Document Examination
• Digital Forensics

The Masters in Chemistry will extend students’ depth and breadth of knowledge in all branches of chemistry, suitable for a professional chemist capable of conducting research. The students will develop transferable skills which will improve their career prospects, such as project management, teamwork, advanced data analysis, problem-solving, preparing and presenting oral and poster presentations, critical evaluation of scientific literature, advanced laboratory and computing skills.

A student graduating with a  degree in psychology can learn and is able to demonstrate a unique skill set focused on critical thinking, scientific problem solving, technical writing, speaking, and research ethics.

M.Des. Fashion Design is a two-year postgraduate program, designed for aspirants to gain in-depth knowledge about the world of fashion and explore its economic, ethical, social, ecological, and cultural aspects. The course focuses on the application of design and aesthetics or natural beauty to clothing and accessories and creating products as per the global fashion needs.

The globalization movement has opened new opportunities for the business world. Almost all the countries in the world have witnessed a sharp rise in their GDP growth. A candidate with a BBA degree can exploit these opportunities and very easily find a job of his/her caliber. After BBA, a student can also go for a Master's degree in the field of management. Future Aspects: After successful completion of BBA, students can join as expert professionals in the fields of management, finance, human resource management, and also marketing. In fact, every graduate is eligible for professional studies such as CA, ICWA, ACS, MBA, or other Masters Programs in Commerce / Management. Apparently, Government, as well as the private sector, is filled with job opportunities for a management graduate.

BBA (Digital Marketing) is a three-year undergraduate management program focusing on the hi-growth sector of Digital Marketing. By doing this program, students will - understand the key concepts of digital, how it has changed customer behavior, how to achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert; understand the importance of digital channels and strategies and know how to use SEO online and offline, paid search, content, advertising and email to drive customer engagement. Students doing this program have ready opportunities of getting absorbed in the areas of social media, digital communications, marketing analyst, SEO expert and related areas.

The program aims to train professionals to create exciting spaces that are functional, sustainable, and aesthetically pleasing. The curriculum helps students to develop a hybrid practice of using both digital and manual skills to communicate their ideas effectively.