Bachelor of Business Administration in Marketing (Honors)

at O P Jindal global university India

The LL.M. and Ph.D. programmes at JGLS are offered under the aegis of the CGLS. It is established to provide students with quality teaching and learning opportunities thereby creating an intellectually stimulating academic environment with experienced and dedicated faculty committed to provide an excellent and world-class education.

The B.A. (Hons.) Diplomacy and Foreign Policy programme aims to equip students with an overview of the various instruments a state may use to pursue its foreign policy in a complex and challenging world order at the intersection of a detailed consideration of the constraints and limits it faces in the international domain, emanating from the rise/fall of globalisation, social and economic rights, and communication technologies which are central to media-based public diplomacy. It is the first and only unique Bachelor’s degree programme in India which integrates the study of related fields of foreign policy in the context of preservation of a state’s sovereignty and national interests, decision-making models of national leaders, hard and soft power in a fast-changing world order, and the essentials of statecraft– all combined into a single seamless Bachelor’s degree. This programme ensures that students gain a comprehensive foundation for understanding and applying classroom learnings as well as shaping their careers. Students will be introduced to diverse ideas and concepts of statehood and nationhood, national interest and diplomacy, the interaction between foreign policy formation and processes, and security, war, peace, sustainable development and other non-traditional domains involving social, political and economic rights as well.

The three-year fully residential BBA (Hons.) Degree programme is designed to give a global business management perspective through a unique pedagogy of learning and interaction. Today’s global economy rewards people who can traverse borders, understand cultures and operate in an international- context. With industry focus, this programme aims to make students proficient in learning software tools and best practices.

Bachelor of Business Administration is an Under-Graduate Business Management course. The duration of a Bachelor of Business Administration is three-four years, divided into several semesters. The Bachelor of Business Administration course can be pursued either as a Full-Time Graduate Course or Part-Time Graduate Course i.e. through Correspondence or Distance Education depending upon one’s choice. Bachelor of Business Administration is often referred to as B.B.A (General) or B.B.A Pass Course. It is General in the sense that it is not Subject Specific, and one can choose several combinations of subjects, apart from two Compulsory Subjects. These combinations vary from institute to institute.

Financial Markets  programme  will be able to understand the different product and services offered by financial markets and institutions. They will have understanding of various financial data sources and will be equipped with various tools and techniques to analyse financial data and draw meaningful inferences. Our students of BBA (Hons.) – Financial Markets  will also be able to understand and participate in policy debates related to innovation in products and services offered by these markets and institutions. Aspirants of this program should have good analytical and quantitative skills and must have keen interest in learning about the dynamic and evolving financial markets and related institutions.

The M.A./M.Sc. degree in Applied Psychology is awarded following completion of a two-year graduate programme committed to the study and application of psychological principles and findings. The programme benefits from a strong culture of interdisciplinary research and learning, practical exposure, and hands-on application. The degree and instruction are jointly provided by the Jindal Institute of Behavioural Sciences (JIBS) and the Jindal School of Psychology & Counselling (JSPC).

The programme aims to instil the necessary knowledge and skills for each student’s personal and academic growth, preparing them for immediate employment or Doctorate study.

The B.A. Economics (Honours) degree at the Jindal School of Government and Public Policy (JSGP) aims to provide theoretical and practical knowledge that makes accurate analysis of the economic situation possible.

B.A. Economics graduates from JSGP must be able to understand the interrelation between the economy and society: to consider economic problems from a global perspective and take a local approach to solve them; to make connections between an economic system’s different components; to gauge the implications of decisions related to economic policy; and to respond to the economic problems arising from society in general and the different units that interact therein (e.g. institutions, private companies and sectors of the economy).

Jindal Global Law School (JGLS) is now offering the 3 years Bachelor of Arts in Gender Studies (B.A. (Hons.) in Gender Studies) programme. The programme is designed in keeping with the latest University Grants Commission prescriptions and aims at fostering a culture of scholarship and academic excellence amongst the students. Gender Studies as a discipline has gained immense prominence in contemporary times. The systematic inquiries of Gender Studies help understand the many social and historical contexts in the interplay of genders, gender inequalities and fight for equality, impact and relevance of social movements on gender, gender practices in various forms of societies, and the role of gender in social and cultural production. The intellectual diversity, rigor, and discourse of Gender Studies, while providing an epistemological consciousness and sprit of inquiry among students, sensitize them about gender issues in society which further help in engendering respect for gender equality and gender identities.

Jindal Global Law School (JGLS) is now offering the 3 years Bachelor of Arts in Criminology and Criminal Justice (B.A. (Hons.) in Criminology and Criminal Justice) programme. The programme is designed in complaince with the latest University Grants Commission prescriptions and aims at fostering a culture of scholarship and academic excellence amongst the students. Criminology as a branch of knowledge is built on certain foundations which include a thorough understanding of criminal justice system, elementary knowledge of criminal law, and an appreciation of rule of law. Criminology improves the criminal justice system by contributing to the effective enforcement of criminal law. Through the programme, the School aims to build criminal justice professionals who can contribute to the administration of the justice by upholding the values of rule of law.

Jindal School of Liberal Arts and Humanities is India’s first transnational humanities school. It’s B.A. Hons. Liberal Arts and Humanities programme adopts an innovative pedagogy and focuses on a strong interdisciplinary foundation in arts, social sciences and humanities subjects, with specialisations in specific areas.

The study of liberal arts inspires the development of the whole person through rigorous reading and writing, along with active experiential learning inside and outside the classroom, in an atmosphere of academic and intellectual freedom, a close faculty-student engagement, and small classes. B.A. Liberal Arts students graduate with the knowledge, flexible range of skills, aptitudes, and a life-long curiosity and love of learning. They will be prepared for a world of possibilities to explore future opportunities in the field of arts and humanities.

Over the first two years of the Bachelor of Arts degree, students train in the foundational aspects of the liberal arts through core courses in humanities and social sciences. They also study electives at JSLH and across the 12 different schools at JGU. To get first hand industry experience, liberal arts students also undertake one-month internships between every semester. In the final year of the programme they choose a major – one subject – as an area for concentrated study and also write a thesis. The thesis is a detailed work of substantial length and depth over a subject specialism chosen from the liberal arts courses covered during the programme.

Business Analytics deals with the study, analysis and interpretation of all data about businesses. The curriculum, focusing exclusively on Analytics, is uniquely designed for the young minds who need to acquire the combination of skill sets of Business Management and Information Technology. The specialized programme is meant for those people who are interested to solve business problems in a data driven manner. Hence, the curriculum covers Information Technology (IT), Statistical Methods as well as all business aspects in detail.

The three-year fully residential BBA (Hons.)- Business Analytics degree program at Jindal Global Business School (JGBS) is designed to give theoretical and practical knowledge for the students keen to pursue careers that leverage Analytics strengths in a variety of functions and industries. Data Analytics as a domain is transforming the way businesses and organizations work and grow across all industries, including, retail, manufacturing, banking & finance, healthcare, and sports. Data Analytics is helping organizations make better decisions, respond quickly, prevent downtime, mitigate risk, and improve overall performance.