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BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

Overview

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Petroleum and Energy Studies

Location

BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Assistant Fee

$120000

Tuition Fee

$NA

Average Cost of Living

$1300

Application Fee

BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Admissions Requirements

  • Minimum 50% marks in Classes X and XII
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

Other Courses by University of Petroleum and Energy Studies,India

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This integrated course trains students in two different fields – commerce and legislative regulations – as a comprehensive concept for five years duration. The program provides students with a vast knowledge of business, commerce and law subjects that are crucial in the professional world such as Business Statistics, Business Communication, Auditing, Economics, as well as Law of Contract, Law of Taxation, Media Law, Competition Law, Corporate Law, International Trade Law, Corporate Finance, Investment Law, Corporate Restructuring, and the likes.

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In this vastly digitized world of cyber, Security is a vital aspect. Also, the internet has made our systems vulnerable to numerous cyber-attacks. Apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes, through this specialization one will learn the intricacies of cyber focussing on security, crimes or attacks. Students will learn to apply forensic investigation and analysis tools with rightful relevance to law practices and procedures. Cyber Security professionals are hugely demanded in all areas allied to Cyber/IT.

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Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

The specialisation educates students in regulating and resolving disputes relating to both individual labour laws i.e. the employees’ rights at work and the employment standards as well as the tripartite labour laws i.e. the relationship between the employer, employee, and the union. UPES provides students with an opportunity to complete two seminar papers and a dissertation exclusively in labour laws under the mentorship of the faculty and an industry-based professional.

60 month

Duration

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Tuition

Masters in Microbiology is a two year course that offers two specialization streams namely Food and Environmental Microbiology and Medical and Pharmaceutical Microbiology. The stream Food and Environmental Microbiology offers electives courses such as probiotics and pre-biotics, food contamination and food borne diseases, bio fertilizers and bioremediation. Each stage of course is one up the previous level. Pre-biotics and pro-biotics covers how microbes are used in therapy and in impacting our over-all health. Food borne diseases delves upon how infectious diseases are contracted through food and prevention measures. The last course in the specialization bio-fertilizers and bioremediation elaborates the role of microbes in killing other microbes, pests and insects; and bio-remediation elaborates on the use of microbes in removal of toxins, contaminants and pollutants from environment. These three courses enable a student to become prospective food and or environmental microbiologist. The syllabus is designed such that students intern in industries/companies of their interest and do multi-disciplinary research project at SoHSSchool of Health Sciences, UPES in tie up with School of Computer Science, School of Business, School of Engineering and School of Design. The focus remains on outcome based education with the outcome being highly employable, problem solving microbiologists.  

24 month

Duration

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Tuition

Computational material science involves exploration of material structure, properties and behaviour using modelling, simulation, theory or statistics. It is a wide field that encompasses computational techniques that can simulate electronic structure of materials, explore materials at different length scales: nano, micro, meso and macro scales, predict the structure based on thermodynamic stability and accelerate discovery of novel materials with desired properties. A student opting for this specialisation will get exposed to these techniques and will gain an in-depth expertise on any one technique through the dedicated project work.

48 month

Duration

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This program induces the thinking skills for the development of mobile applications at all enterprise segments. It also inculcates the transformation of industries and related organisations adapting to the “App Revolution” and initiated the incorporation towards bridging the latest technology and industry requirements.

48 month

Duration

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Tuition

The demand for nutraceuticals and phytonutrients has increased over the past few years and they are being used by people for various therapeutic outcomes. This has resulted in a worldwide nutraceutical revolution. The nutraceutical revolution will lead us into a new era of medicine and health, in which the food industry will become a research, oriented one similar to the pharmaceutical industry.
Nutrition policy helps in paving way to achieve better health and nutrition status of the community. The program will enable students to help government agencies to carve nutrition related policies and programs. Food and nutrition related law, policies and act, can create a huge impact on the holistic development of the community. Therefore, in-depth understanding will not only foster public health, but will also lead to eradication of spread of non-communicable diseases.
Nutrition plays pivotal role in everyone’s life thus exhaustive knowledge would cater and meet the urgent requirement of society. This specialization will help students understand the basics and advancements in the field of nutraceutical and nutrition policy development for public health.

48 month

Duration

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Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Technology in (Food Technology) - Food Biotechnology

Introduction to Food Biotechnology lays a solid foundation in all areas of food biotechnology and provides a comprehensive review of the biological and chemical concepts that are important in each discipline. Food Biotechnology is a branch of food science in which modern biotechnological techniques are applied. Food biotechnology is a process scientists use to enhance the production, nutritional value, safety, and taste of foods. It can also benefit the environment by improving crops so that they need fewer pesticides. It covers topics ranging from molecular biology to industrial applications of food biotechnology for the improvement of food and food products. It meets the requirements for careers in the dynamic food sector as well as for research and development. The program focuses on aspects of production, composition and design of food products. Majors: product design & functionality; food innovation and marketing; food biotechnology; and dairy science. The course touches on topics related to food ingredients, fermentations, bioterrorism, FDA regulations, and rapid detection techniques of foodborne pathogens, chemical senses, nutrigenomics and nutraceuticals.

48 month

Duration

$ 206500

Tuition

International Business is altogether different from domestic business. Every country has its own values, traditions, customs, norms, religion, cultural imperatives, do’s and don’ts, and business ethics. A business strategy most successful in our country may be a fiasco in another country due to difference in their attitudes and culture. Moreover, due to globalization, in MNCs, one has to deal with personnel/employees from different countries with varied backgrounds and culture. To be successful in business, one should be aware of these cultural disparities of its employees.

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Duration

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Pure mathematics includes developing the fundamental tools used by mathematicians, such as algebra and calculus, describing multi-dimensional space, or a better understanding of the philosophical meaning of mathematics and numbers themselves. Pure mathematics is the study of the basic concepts and structures that underlie mathematics. Its purpose is to search for a deeper understanding and an expanded knowledge of mathematics itself. 

48 month

Duration

$ 130000

Tuition

View All Courses by University of Petroleum and Energy Studies, India

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