Bachelor of Arts Journalism and Mass Communication (Digital) -Media Management, Public Policy and Strategic Communications

at University of Petroleum and Energy Studies India

Structural Engineering is an innovative program, focused on the combination of recent advances made in the field of structural engineering.  This program allows structural engineer the flexibility and freedom for a better understanding of structural behavior with material and geometric non-linearity and loading uncertainties  It also engages in a comprehensive study of modern structural engineering subjects such as Analysis of Offshore Structures, Bridge Design, Construction Technology, etc.

This course prepares students to undertake varied roles within the tourism sector. The program includes independent tour agencies management and operations as well as niche-chartered airlines operations venturing into pure tourism markets. Students get the opportunity to learn the intricacies of global and domestic tourism markets, seasonal variations in demand, factors affecting tourism markets and planning and execution of tour operations on a large scale.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

In this specialisation, apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes. Students will also obtain an in-depth knowledge of machine learning and artificial intelligence by implementing relevant real-world problems in a wide variety of application domains such as robotics, computer vision, natural language processing, etc. Students will be experienced in machine learning pipeline, data models, algorithms, and empirics.

Food and environmental microbiology offers electives courses such as probiotics and pre-biotics, food contamination and food borne diseases, bio fertilizers and bioremediation. Each stage of course is one up the previous level. Pre-biotics and pro-biotics talk about how microbes are used in therapy and in impacting our over-all health. Food borne diseases then talks about how infectious diseases are contracted through food and what shall be done to prevent it. The last course in the specialization bio-fertilizers and bioremediation elaborates the role of microbes in killing other microbes, pests and insects and bio-remediation elaborates on the use of microbes in removal of toxins, contaminants and pollutants from environment. These three courses enable a student to become prospective food and or environmental microbiologist. The syllabus designed is such that students intern in industries/companies of their interest and do multi-disciplinary research project at School of Health Sciences UPES in tie up with School of computer science, School of business, School of Engineering and Design. The focus remains on outcome based education with the outcome being highly employable, problem solving microbiologists.  

The specialization prepares the students on subjects including Service Operations and Total Quality Management. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

UPES School of Design’s Under Graduate Programme, B.Des. in Animation and VFX prepares students with a strong grounding in design, video and audio skills, alongside modeling, rigging, texturing, lighting, digital cinematography, digital color grading, and 3D digital graphics. The course modules also cover motion graphics and virtual studio skills, alongside compositing, 3D tracking, particles, and dynamics.

UPES School of Design’s Postgraduate Programme, M.Des. in Graphics Design prepares students to become proficient and compelling visual storytellers with a focus on the evolving industry and technology. Students are exposed to image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology.

PhD in Economics and International Business is the highest academic degree awarded in the study of Economics and International Business.

Banking, Management Insurance gives students an in-depth understanding of the economic, financial and banking affairs. It helps students gain adequate knowledge about the management of financial risk along with the general management areas such as strategy, marketing, and organisational studies. The specialisation aims to inculcate training and practical approach among the students by using modern technologies, and also to give adequate exposure to the operational environment in the field of banking.