Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

Digital Audio is growing significantly in India as the next big digital platform. To cater to the growing demand in new radio formats, this specialization is designed to equip students to be Digital Content Creators with highly advanced skills for Radio & Audio Production. Students interested in either producing or editing podcasts, learning storytelling for the audio medium or understanding post-production process for an audio product are fit for this course. The broad themes explored in this course include: Digital Audio Storyboarding, Sound Design & Mixing, Audio & Podcast Production, Post Production, Distribution & Monetisation.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

Forensic science is a highly advanced research method used in criminal and civil investigations to address critical questions. An integral part of the criminal justice system, it includes techniques such as the analysis of fingerprints, DNA analysis, and ballistics and explosives.

This course has been designed keeping in mind the close interrelation between law and forensic science to make students well-versed with the fundamental and advanced concepts of forensic science and its application in legal jurisprudence.

PhD Civil Engineering is doctorate level degree.It is a course of study that deals with the design, construction, and maintenance of structures that are integral to the general public, like roads, dams, bridges, canals, and additionally railways, sewage systems, etc.

Mechanical engineering is the study, design, development, construction, and testing of mechanical and thermal sensors and devices, including tools, engines, and machines. Mechanical engineering careers center on creating technologies to meet a wide range of human needs. Mechanical engineering has its roots in the industrial revolution with the advent of the steam engine, automated manufacturing, and the demands of railroad transportation requiring increasingly innovative and sophisticated engineering solutions. Mechanical engineers are also pioneers in the air travel industry. Mechanical engineers design everything from new batteries, athletic equipment to medical devices and from personal computers, air conditioners, automobile engines to electric power plants. These engineers also design machines that produce these innovations.  

Students pursuing Business Analytics and Optimization learn the essential computer science concepts such as Data Structures, Algorithms, OOPS concepts using Java, databases and software engineering and design processes, but also learns Advance Statistical Analysis, Data Mining and Predictive Modeling, Business Intelligence, Business Strategy and Analytics, Operations Research and Optimization, Social and Web Analytics, BAO on cloud, Big Data Analytics, Content Analytics.

Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This course is designed to train students in the intricacies of law as well as financial markets, making them proficient in all basic law subjects such as constitutional law, criminal law, and international law. In addition to these, it has an in-depth focus on laws related to banking, finance and insurance, the pillars of modern economies, and regulatory bodies related to these fields such as Securities and Exchange Board of India (SEBI), Reserve Bank of India (RBI), Insurance Regulatory and Development Authority of India (IRDAI), Competition Commission of India (CCI), and Pension Fund Regulatory and Development Authority (PFRDA).

The program trains students to apply skills learnt in a classroom along with industry exposure in a developmental context. This prepares students for leadership positions – both in intrapreneurship and entrepreneurship scenarios. It also gives students the opportunity to explore their entrepreneurial mindset and compare their skills, strengths, and goals to those of successful entrepreneurs. In this highly engaging course, students will progress through a series of modules that will help them to identify and develop an aviation business idea.

The specialization provides hands-on experience in subjects such as retail analytics, retail supply chain, retail business, retail marketing and e-payment system for e-commerce. The curriculum includes required skills in digital marketing and search engine optimization.

The B. Tech. Applied Petroleum Engineering spl. in Gas (APEG) is a unique program which allows the students to have the feel of both the upstream – natural gas exploration and production & downstream - natural gas processing and distribution. The students understand the concepts of how natural gas reserves are explored, extracted, processed and then distributed. Students study courses like Enhanced oil recovery, Gasification & Gas to Liquid Technology, liquefied natural gas, city gas distribution etc., with hands-on experience using software like PIPESIM, SIMSCI PIPEPHASE and MATLAB. The graduate students have a huge scope in companies like Exxon Mobil, Chevron, Petronet LNG, Shell, Halliburton, Adani gas, Reliance, etc

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.