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Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

Overview

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Petroleum and Energy Studies

Location

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Assistant Fee

$120000

Tuition Fee

$NA

Average Cost of Living

$1300

Application Fee

Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Admissions Requirements

  • Minimum 50% marks in Classes X and XII
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

Other Courses by University of Petroleum and Energy Studies,India

The specialization provides hands-on experience in subjects such as retail analytics, retail supply chain, retail business, retail marketing and e-payment system for e-commerce. The curriculum includes required skills in digital marketing and search engine optimization.

48 month

Duration

$ 260000

Tuition

Students pursuing Banking, Financial Services and Insurance will learn about essential computer science concepts such as algorithm, data structures, OOPS concepts with java and advanced Java, with databases and software engineering design processes. This core competency is catered to students and concepts of Data Science and Informatics are translated along with core competencies at appropriate positions. 

48 month

Duration

$ 260000

Tuition

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This course has been designed to examine the interactions between food production and consumption, health, and environment through environmental and food justice lenses. Building on concepts developed in food systems, it explores topics such as public health disparities and their structural causes, environmental toxins in the food system and their impact on workers and consumers, as well as policies that have or could affect these outcomes, in both historical and contemporary contexts.

Apart from conceptual discussion and debates, the program also includes field trips and/or guest lectures to give practical experience to the learners.

60 month

Duration

$ 180500

Tuition

Students in this specialisation learn the essential computer science concepts such as data structures, algorithms, OOPS concepts using Java, databases and software engineering and design processes, but also concepts such as Big Data related concepts such as functional programming using python, distributed computing, data ingestion tools, NoSQL database, and other technologies to build big data pipeline.

48 month

Duration

$ 260000

Tuition

Integrated (B.Com (Hons)) - (MBA) - Banking and Insurance gives students an in-depth understanding of the economic, financial and banking affairs. It helps students gain adequate knowledge about the management of financial risk along with the general management areas such as strategy, marketing, and organisational studies. The specialisation aims to inculcate training and practical approach among the students by using modern technologies, and also to give adequate exposure to the operational environment in the field of banking.

48 month

Duration

$ 75000

Tuition

The program focuses on different aspects related to airline operations viz. ticketing, passenger profiling, passenger handling, baggage handling, boarding process, peak hour passenger management etc. This course enables students to handle airline operations at the airport terminal efficiently and smoothly. Students also get to learn about the role and structure of airline management personnel and the process of taking strategic and day-to-day routine decisions.

24 month

Duration

$ 515000

Tuition

In this program, a student learns about the basics food preservation and conservation. In this particular specialization, the Design of food process plant, Food plant location, Food plant layout, requirements like water supply, Electricity supply, clean environment and location, Contraction material used, Waste management, cleaning and sanitisation are main course content. The equipment used during food processing, packaging requirement, utensils, standards related to material used in construction of food processing equipment’s, standardisation of food process, arrangements of equipment’s in best possible way.  The food processing Industry visit carried out for practical knowledge.  Food Industry Trainings are also carried out. Scope and importance of food plant engineering, Processing methods and their requirements, Preservation by drying, Preservation by low temperature, heat treatments, and Food conversion operation. In this a student learns about various techniques and procedures involved in food packaging. This subject helps a student to understand the importance of processing of various kinds of food products. This course covers both practical and theoretical aspects of food industry.

48 month

Duration

$ 206500

Tuition

UPES School of Design’s Under Graduate Programme, B.Des. in Interior & Retail Space Design imparts in-depth knowledge and professional training in both residential and commercial interior design projects. The curriculum includes modules on space planning, furniture, creative lighting, interiors, design management, art and craft, materials, building technology, the art of show home design, sustainable design and much more. The programme also lays emphasis on retail branding, visual communication and merchandising with a focus on customer experience.

48 month

Duration

$ 235500

Tuition

The Integrated (B.Des) - (M.Des) - in Product Design lays emphasis on a process-centric approach of participation and teamwork to shape the students’ education. The curriculum is designed in a way that gradually increases in complexity levels and covers broad areas that product designers will come across in their professional careers. Collaborative projects with industrial houses, social sector, government and multinational companies are a part of the education process.

60 month

Duration

$ 235500

Tuition

Turbomachinery is the term used to broadly describe the rotating components in the jet engine. It is an arrangement designed to convert kinetic energy into other forms of usable energy, depending upon the application of the unit. Turbomachinery covers industries from energy conversion to the aeronautical engineering sector. Because of its extensive use in the job market, getting qualified in turbomachinery is crucial for any engineering. Computational fluid dynamics (CFD) plays an essential role to analyse fluid flows and heat transfer situations by using numerical methods. Turbomachines involve internal and external fluid flow problems in compressors and turbines. CFD at present is one of the most important tools to design and analyse all types of turbomachinery flow physics. In the realm of turbomachinery, there is no shortage of diversity in the types of aero-thermal analysis of compressor and turbine as well as turbulent mixing in the flow passage area of the turbomachinery. Energy content is being added into and extracted from the flow and the resulting turbulent structures are not only taken for a ride, but precisely manipulated to maximize the performance of the system. For example, consider the cooling flow which is meant to blanket and protect the blade surface, as in the media below. The turbulence between the primary flow and the blanket of cooling flow streams has a massive impact on the effectiveness in shielding the metal parts from high heat loads.

24 month

Duration

$ 220000

Tuition

View All Courses by University of Petroleum and Energy Studies, India

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