Bachelor of Arts Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

Banking, Management Insurance gives students an in-depth understanding of the economic, financial and banking affairs. It helps students gain adequate knowledge about the management of financial risk along with the general management areas such as strategy, marketing, and organisational studies. The specialisation aims to inculcate training and practical approach among the students by using modern technologies, and also to give adequate exposure to the operational environment in the field of banking.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This is a 5-year full-time course, which explores the role of international economic law in the contemporary global economy. It provides an overview of the legal foundations of the global economy and the regulatory frameworks governing international trade and investment relations.

The emphasis of the course is upon how international trade economics interacts with domestic investment law and cross-border investment law keeping in view MNC’s as well as other state and non-state actors.

The course equips students on subjects including Security Analysis and Portfolio Management, and International Financial Management, giving an understanding of the finance division of an organization or for pursuing higher education such as MBA, MS (Finance), FRM, and CFA program. Case studies and practical examples are at the core of this course. Students undertake term projects to apply the theoretical frameworks to business management issues, especially finance.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

M.Sc. (Petroleum Geo-Sciences)- Unconventional Hydrocarbons

Unconventional hydrocarbons include shale gas, tight oil, tight gas, coalbed methane, and gas hydrates. Oil and gas industry is going through a change, where the conventional production is steadily being replaced by unconventional hydrocarbon exploitation. After the success of shale gas in North America and its impact on the conventional oil and gas industry, it is believed that the future of oil and gas will see more new unconventional technologies and workflows that will allow increasingly efficient exploitation.

While there are some common aspects to all unconventional resources, there are also some specific issues related to each of the resources. This course helps in giving a broad overview of what makes a resource unconventional, what are the common elements that influence exploration decisions, drilling and completion decisions, stimulations, and ultimately sustaining the business model. At the same time, it also makes the students aware of the key specifics that relate to each of the unconventional resources especially its evaluation, exploration, drilling, production, and reservoir management.

The specialization prepares the students on subjects including Service Operations and Total Quality Management. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This is a 5-year integrated law degree program – the first two years of the program focus primarily on arts and the last three on law subjects. The program prepares students for both national as well as international criminal justice systems. It has both classroom teaching as well as practical components like moot courts, law internships, workshops, guest lectures, national and international academic events, legal debates, and interaction with legal luminaries.

Energy analytics is an interdisciplinary area applying techniques and methodologies of engineering management, economics, statistics, and electrical engineering to solve real-world analytical problems in the energy industry. The course covers major energy-related applications of descriptive, predictive, and prescriptive analytics. It includes areas such as energy data analysis, load forecasting, price forecasting, renewable generation forecasting, energy trading and risk management, demand response and customer analytics, and utilities outage analytics.

Develops highly skilled disaster management experts.  Helps to apply suitable disaster management policies and techniques in line with local conditions and assist in reducing the losses that impact developing countries in particular.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This integrated course trains students in two different fields – commerce and legislative regulations – as a comprehensive concept for five years duration. The program provides students with a vast knowledge of business, commerce and law subjects that are crucial in the professional world such as Business Statistics, Business Communication, Auditing, Economics, as well as Law of Contract, Law of Taxation, Media Law, Competition Law, Corporate Law, International Trade Law, Corporate Finance, Investment Law, Corporate Restructuring, and the likes.