Bachelor of Business Administration

at University of Petroleum and Energy Studies India

Logistics sector needs professionals for managing demand, procurement, transportation, production, warehouse, retail, and distribution operations. Considering this rising requirement of the market, the program was launched in the year 2011. It intends to provide support to industry 4.0 with a balanced content on Procurement, Materials Management, Global Supply-Chain Management, Multi-Modal Transportation, Retail, Logistics Information System, and Spreadsheet Modelling.

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ?

This course covers framework for integrated planning of businesses and supply chain strategy. The focus is on strategic alternatives for logistics and supply chain like alignment, agility, and adaptability. Further, strategic alternatives like efficient and responsive supply chains, speculative and postponement strategy are studied in detail. Also, customer specific performance metrics of supply chains like fill rate and on time delivery are studied.

Biosimilar is that branch of study which deals with study of drugs that are very similar to original product, but not identical. They are not generic drugs and do not possess the same active pharmaceutical ingredient, yet comparable to original reference drug in terms of quality, safety and efficacy. Biosimilar are alternative potential therapeutics but not generics. For biosimilar products, the manufacturing process requires a high level of monitoring and testing.  

At UPES, B.Tech. Biotechnology students with a specialization in Biosimilars will be made familiar with existing regulations, manufacturing sciences and distribution practices of Biosimilar products in India and all across the globe. Students will learn about controversies associated with Generic drugs and need for development of Biosimilar products. Students will also learn how a drug is discovered in a lab, followed by testing in clinical trials and then launched in the market for commercialization.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Biotechnology Marketing
• Biotechnology Product Management

In this vastly digitized world of cyber, Security is a vital aspect. Also, the internet has made our systems vulnerable to numerous cyber-attacks. Apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes, through this specialization one will learn the intricacies of cyber focussing on security, crimes or attacks. Students will learn to apply forensic investigation and analysis tools with rightful relevance to law practices and procedures. Cyber Security professionals are hugely demanded in all areas allied to Cyber/IT.

Students pursuing Banking, Financial Services and Insurance learn about essential computer Science concepts such as algorithm, data structures, OOPS concepts with java and advanced Java, with databases and software engineering design processes. This core competency is catered to students and concepts of Data Science and Informatics are demystifying along with core competencies at appropriate positions. 

The specialization in marketing prepares the students on subjects like Digital Human Resource Management, Compensation Management etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

The curriculum focuses on various aspects of mass media -- from writing for media to developing communication skills to learning the basics of electronic and digital productions. The program also bridges the gap between theory and practice by engaging with industry experts who bring real-world knowledge and experience to our students.

This specialisation covers computer science fundamentals such as data structures, algorithms, object-oriented programming, android development, Linux administration, database management systems and also provides students with insights into the world of open-source and open standards along with exposure to open-source communities and open-source development methodology.

The course includes specialized subjects such as IT Applications and Open Standards, Dynamic Paradigm in Open Source and Open Standards, Marketing and Services in OSS, Open Source Mobile platform and OSS Development Methodology that provide hands-on capabilities on various aspects of this highly specialized domain.

The Integrated (B.Des) - (M.Des) - in Product Design lays emphasis on a process-centric approach of participation and teamwork to shape the students’ education. The curriculum is designed in a way that gradually increases in complexity levels and covers broad areas that product designers will come across in their professional careers. Collaborative projects with industrial houses, social sector, government and multinational companies are a part of the education process.