Bachelor of Business Administration in Analytics and Big Data with Specialization Programing for Analytics

at University of Petroleum and Energy Studies India

Data Science is a blend of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data. Data Scientist not only does the exploratory analysis to discover insights from it, but also uses various advanced machine-learning algorithms to identify the occurrence of a particular event in the future. Data Science is primarily used to make decisions and predictions making use of predictive causal analytics, prescriptive analytics (predictive plus decision science) and machine learning.

Internet of Things is generating a large amount of data daily. The reciprocity of such huge amount of data in the form of text or image or audio can be beneficial for both Big Data Analytics and IoT systems. This makes IoT useful for companies that rely on data analytics to improve their systems. Students looking for a long-term career in this field will find abundance of jobs when they complete their course. Apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes, in this specialization students will have an addon in technologies and concepts of IoT and their applicability in smart cities and sustainability.

The curriculum focuses on various aspects of mass media -- from writing for media to developing communication skills to learning the basics of electronic and digital productions. The program also bridges the gap between theory and practice by engaging with industry experts who bring real-world knowledge and experience to our students.

This specialization introduces blockchain and cryptocurrencies and benefits to industries such as banking, finance, healthcare, real estate and software. This program is developed to give students a practical and theoretical knowledge of information security issues in various industry sectors and help them to develop secure applications with an in-depth understanding of blockchain concepts, designing and developing automated smart contracts, implementation of industry specific blockchain models and frameworks, and protection against attacks.

In this specialisation, apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes. Students will also obtain an in-depth knowledge of machine learning and artificial intelligence by implementing relevant real-world problems in a wide variety of application domains such as robotics, computer vision, natural language processing, etc. Students will be experienced in machine learning pipeline, data models, algorithms, and empirics.

This course introduces the essential general programming concepts and techniques – such as Boolean, numbers, loops, function, debugging, specifics of R and Python – to students without prior programming knowledge. On completion, students will be able to identify the dataset characteristics, select and implement the machine learning techniques, and solve problems having high data dimensions and rapid data generation rate along with scalability issues. ?

Aerodynamics is the science of moving air and its impact on solid bodies placed in the flow field as an obstacle. Being a sub-field, most of the equations from fluid dynamics apply to aerodynamics as well, including all the governing equations, turbulence, boundary layer theory, and ideal gas assumption. Racing cars and wind turbines are examples of technologies outside of aerospace in which aerodynamics engineering play a prominent part. Aerodynamic engineering often uses a mix of Computational Fluid Dynamics (CFD), wind tunnel work and ultimately flight-testing to achieve a solution. CFD is widely accepted as a key tool for aerodynamic design. Reynolds Average Navier-Stokes (RANS) solutions are a common tool, and methodologies like Large Eddy Simulation (LES) that were once confined to simple canonical flows (isotropic turbulence in a box, channel flow), are moving to complex engineering applications.

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This integrated course trains students in two different fields – commerce and legislative regulations – as a comprehensive concept for five years duration. The program provides students with a vast knowledge of business, commerce and law subjects that are crucial in the professional world such as Business Statistics, Business Communication, Auditing, Economics, as well as Law of Contract, Law of Taxation, Media Law, Competition Law, Corporate Law, International Trade Law, Corporate Finance, Investment Law, Corporate Restructuring, and the likes.

The Integrated B.Tech Food Technology-M.B.A program helps students save one year, as it is a 5-year program in which students get both B.Tech Food Technology Degree as well as MBA degree and it is as per UGC Norms. In this integrated program, the management of food processing, storage, transportation, distribution, marketing, sale, profit and loss calculations are imparted.

This specialization lays a solid foundation in all areas of food biotechnology and provides a comprehensive review of the biological and chemical concepts that are important in each discipline. Food Biotechnology is a branch of food science in which modern biotechnological techniques are applied. It covers topics ranging from molecular biology to industrial applications of food biotechnology for the improvement of food and food products. It prepares students for careers in the dynamic food sector as well as for research and development.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Product Management
• Marketing

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This is designed for media professionals/entrepreneurs interested in learning the tools required to effectively publish or manage a website or digital content online. Students interested in starting & managing their own website/Youtube platforms/Blogs/Digital platforms for media houses for companies or for their own influencer networks are a good fit for the course. The broad themes in this specialisation include: Mobile Media & Web Journalism, Information Visualisation, Basic HTML, CSS, Javascript & Digital Content Management.