Bachelor of Business Administration in Digital Business with Specialization Digital Marketing

at University of Petroleum and Energy Studies India

Cybersecurity has become an important buzzword because every business and company has an online presence now. Along with a specially curated curriculum, UPES also offers certifications such as "EC Council Certified Ethical Hackers" and "IRCA and CQI certified ISO 27001:2013 Lead Auditors", to give students an added incentive and help keep up with the competent and lucrative job market.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

The program trains students to apply skills learnt in a classroom along with industry exposure in a developmental context. This prepares students for leadership positions – both in intrapreneurship and entrepreneurship scenarios. It also gives students the opportunity to explore their entrepreneurial mindset and compare their skills, strengths, and goals to those of successful entrepreneurs. In this highly engaging course, students will progress through a series of modules that will help them to identify and develop an aviation business idea.

In this specialisation students will have an understanding of concepts such as Algorithm, data structures, OOPS concepts with Java and Advanced Java, with databases and software engineering design processes. This core competency is catered to students and concepts of Development and Operation are translated along with core competencies at appropriate positions.

B.Tech Electrical Engineering with specialisation in electric vehicle and grid management is designed to provide advanced knowledge in design, develop and application of electrical equipment such as motors, generators, transformers, batteries, switchgear and protection, analyze charging and grid management system in coordination with e-vehicles. It provides advanced skills on e-vehicular technology and its efficient application in grid management system.

Smart materials are materials that can respond to external stimuli such as stress, moisture, electric/magnetic field, temperature and pH. They are at the core of sensors used in smart electronics and comprise a huge variety of materials including piezoelectric, shape-memory, photovoltaic, thermoelectric, ferrofluids and self-healing materials. A student opting for this specialisation will be exposed to the properties, synthesis and application of these materials, and will be able to explore one of these material systems in-depth through the dedicated project work.

With the advent of massive digitization and integration of business processes, huge amount of data is generated across various applications. Managing and processing data is increasingly becoming difficult with the conventional techniques and tools. Big data analytics is a domain that deals with the analysis of huge and heterogeneous data. The course focuses on Big Data analysis, existing frameworks, techniques, and its real-world applications along with the key technologies used in manipulating, storing, and analysing it. ?

The specialization provides hands-on experience in subjects such as retail analytics, retail supply chain, retail business, retail marketing and e-payment system for e-commerce. The curriculum includes required skills in digital marketing and search engine optimization.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

The specialisation educates students in regulating and resolving disputes relating to both individual labour laws i.e. the employees’ rights at work and the employment standards as well as the tripartite labour laws i.e. the relationship between the employer, employee, and the union. UPES provides students with an opportunity to complete two seminar papers and a dissertation exclusively in labour laws under the mentorship of the faculty and an industry-based professional.

Acquire knowledge about the principles behind designing of pipelines, optimisation of Modest/Crude/Gas pipeline design, material selection and use of international standards. Learn topics such as construction and maintenance of cross-country pipelines, pipeline operations, pipeline integrity system, and investigation of pipeline defects, repairs and maintenance. Help students develop into professionals who are future ready and can contribute to the growth of this sector while building a successful career.