Bachelor of Business Administration in Digital Business with Specialization Digital Marketing

at University of Petroleum and Energy Studies India

The specialization focusses on service objectives and processes, services supply chain, service quality and resource planning for services. Services constitutes the fastest growing sector of the Indian economy and contributes immensely to the Gross Domestic Product. Logistics sector efficiency depends on strong services support system. The application of new emerging technologies, service network design, and pricing strategies play a crucial role in achieving customer satisfaction.

Internet of Things is generating a large amount of data daily. The reciprocity of such huge amount of data in the form of text or image or audio can be beneficial for both Big Data Analytics and IoT systems. This makes IoT useful for companies that rely on data analytics to improve their systems. Students looking for a long-term career in this field will find abundance of jobs when they complete their course. Apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes, in this specialization students will have an addon in technologies and concepts of IoT and their applicability in smart cities and sustainability.

The course equips students with specific laws that govern the digital media landscape as well as mass media in general – whether it is about advertising on the digital platform or Over-the-Top media services. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This is a five-year program that offers domain-specific subjects ranging from Making of the Indian Constitution, Jurisprudential Approach to Constitution to Comparative Federalism, and Legislative Relations. Drawing heavily from the rulings made in the Supreme Court, it is designed to preserve the relationships between state and federal governments and protect the rights of the individual. Furthermore, it enables the students to become better citizens by sensitising them about concepts that are the basis of a civilised society.

Integrated (B.Des) - (M.Des) in Fashion Design introduces students to a combination of traditional craft techniques with digital technologies to transform concepts from two-dimensional fabrics into three-dimensional forms. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.

B.Sc. Geology Hons. program provides specialization in Groundwater exploration and management.

Groundwater exploration involves investigation of underground rocks to understand the hydrologic cycle, the groundwater quality, and identify the nature, number and type of aquifers. Most of the liquid freshwater resources are stored underground as groundwater (99%). Its regional distribution varies and depends mainly on climatic conditions as well as the geology of the subsurface. In contrast to petroleum and minerals, a great amount of the groundwater is recharged in the hydrologic cycle by infiltrating precipitation.

A thorough knowledge on groundwater resources leads to its sustainable utilization, where the regional distribution of water resources, hydraulic characteristics of the aquifer and the regional and temporal variations of the water quality are important factors. The recharge, the natural runoff and groundwater abstraction rates are indispensable information for sustainable groundwater management. The data required for a resource assessment is obtained by hydrogeological exploration, observations and measurements at boreholes and wells, geophysical investigations, airborne geophysical surveys, satellite imagery, and meteorological observations. Methods such as geoelectrics, airborne electromagnetics, and transient electromagnetics are also applied for groundwater exploration.

PhD in Law is the highest academic degree awarded in the study of Law.

Pure mathematics includes developing the fundamental tools used by mathematicians, such as algebra and calculus, describing multi-dimensional space, or a better understanding of the philosophical meaning of mathematics and numbers themselves. Pure mathematics is the study of the basic concepts and structures that underlie mathematics. Its purpose is to search for a deeper understanding and an expanded knowledge of mathematics itself. 

The Integrated (B.Des) - (M.Des) - in Product Design lays emphasis on a process-centric approach of participation and teamwork to shape the students’ education. The curriculum is designed in a way that gradually increases in complexity levels and covers broad areas that product designers will come across in their professional careers. Collaborative projects with industrial houses, social sector, government and multinational companies are a part of the education process.

Integrated (B.Des) - (M.Des) in Transportation & Mobility Design gives students access to a High-Performance Visualization Lab for real-time 3D visualization of products, Rapid Product Development Lab equipped with Rapid Prototyping, Laser scanner and Laser cutting machines. Students will have proficiency in creating mobility solutions with distinct functions and social impact.