Bachelor of Business Administration in Marketing Management

at University of Petroleum and Energy Studies India

UPES School of Design’s Under Graduate Programme, B.Des. in Fashion Design introduces students to a combination of traditional craft techniques with digital technologies to transform concepts from two-dimensional fabrics into three-dimensional forms. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

Medical law is the branch of law, which concerns the prerogatives and responsibilities of medical professionals and the rights of the patient. It is not the same as medical jurisprudence, which is a branch of medicine, rather than a branch of law.

This course has been designed to include all fundamental and advanced concepts of health and medical law at the national and global level to make learners well-versed with the developments in medical field, health sector, and their legal aspects.

The students in this specialisation are exposed to essential computer science concepts such as algorithms, data structures, OOPS concepts with java and advanced Java, with databases and software engineering design processes. Emphasis is given to practical implementation of different aspects of Data Science and Artificial Intelligence with application in hydrocarbon sector.

Pharmaceutical Biotechnology can be defined as that branch of study which applies principles of biotechnology in development of therapeutics. This is one of the fastest growing areas in the pharma sector. Development of diagnostics as a point of care using pharmaceutical Biotechnology is widespread in todays’ world. Common biopharmaceutical products include proteins, antibodies, aptamers, recombinant DNA products, gene therapy, engineered enzyme, etc.  Pharmaceutical biotechnology companies develop tailor-made medicine for maximum therapeutic effects. A majority of therapeutic drugs in the current market are pharmaceutical application biotechnology principles such as antibodies, nucleic acid products and vaccines.

This multidisciplinary course has broad scope not only with theoretical knowledge, but with skill development opportunities and also focuses on practical content, exposure to pre-clinical studies and marketing. This course will cover all the technologies associated with production, manufacturing and registration of biological drugs. The various components of the course will better prepare students for a diverse career in either academia or industry.

The specialization in marketing prepares the students on subjects like Financial Institutions and Markets, Behavioural Finance, etc. The program instils the skills, knowledge and aptitude required to develop a holistic understanding of the specialized area, so that the student becomes industry ready.

This course deals with the inter-combination of statistics and computer science with an aim to extract patterns of information from given raw data (unprocessed data) and transform the data to provide meaningful information for business use. It covers the concepts of machine learning used as data mining techniques and touches upon the differences between data science and data mining. Students will be able to use the different data mining techniques such as association, clustering, and use different data mining applications such as market basket analysis and customer relationship management.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualization & Search Engine Optimization (SEO). This degree program trains students as digital storytellers provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

With this specialization, students will learn how to effectively collect, organize, and categorize rich data sources into meaningful and engaging multimedia content. Students will learn how to make sense of data, basics of data acquisition, data visualization and creating stories with data. Our focus areas are data scraping, analysis, and visualization for studying spot patterns, trends, and correlation. Students will be introduced to coding languages like Python and visualization platforms like Canva & Data Wrapper for creative interactive media properties. With the focus on data visualizations, students will also learn how to use database and programming fundamentals into effective visual storytelling. We will also focus on using data in reporting and media communication. This is also a valuable skill set in the arenas of Marketing, Public Policy & Research. 

UPES School of Design’s Under Graduate Programme in User Experience and Interaction Design blends technical know-how, interdisciplinary research and a creative artistic-scientific approach. This enables the development of creative interfaces that generate progressive and innovative applications for media design, media research, media art, and communication. The graduates will gain proficiency in creating engaging user interfaces, ranging from 2D screen (UI for web and mobile) to 3D (AR/VR).

This program specialization encourages students to explore the key principles of pharmacokinetics (PK) including factors that affect the absorption, distribution, metabolism, excretion, and binding of drugs and integrate these principles into the process of monitoring, evaluating and adjusting dosing for patients. It provides students with the ability to interpret drug concentration measurements in the context of the therapeutic window, along with the derivation of dosage adjustments to maintain therapeutic concentrations. Upon completion of the course, the student will contribute at planning, design and analysis of clinical studies from pharmacokinetic and pharmacodynamic (PD) perspective. They will apply this information in the clinical drug development process. It will also provide hands on experience with pharmacokinetic data analysis, advanced PK/PD modeling research with emphasis on disease progression modeling and implementation of mechanism-based approaches.

UPES provides a unique and focused M.Sc. program with specialization in Pharmaceutical  chemistry. The specialization equips students with extensive knowledge allowing them to opt for various careers in academics, industries, research, and commercial fields. Pharmaceutical chemistry involves study of synthesis and analysis of organic molecules which have therapeutic potential. The Laboratory courses are designed to offer comprehensive knowledge and hands on experience on sophisticated techniques. The last semester of the program is dedicated to dissertation work making students aware about the application of concepts on real-life challenges. Students are supervised by experienced and research-oriented faculty members.

The curriculum is designed to give exposure not only about the subject, but also research ethics, communication, and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.

Pharmaceutical Chemist expertise in the synthesis, purification, characterization as well as in-silico screening of drug molecules.

It is an important branch of pharmaceutical research as it is major part of drug discovery and development phase. Major courses under pharmaceutical chemistry are organic chemistry, medicinal chemistry, pharmacology, pharmaceutical technology, pharmaceutical analysis, quality assurance and good laboratory practices.