Bachelor of Business Administration in Marketing Management

at University of Petroleum and Energy Studies India

UPES School of Design’s Under Graduate Programme, B.Des. in Graphic & Communication Design prepares students for image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology. With growing focus on sustainable design technology, the curriculum imparts knowledge of design and sustainable fundamentals, as well as an understanding of core values, emerging trends and discipline challenges.

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

Digital Studio Management & Live Production is a vital component of the digital media industry. This course will equip students to produce in - studio video content, live productions, floor management & broadcasting. This will introduce students on how to use cutting edge technology & equipment to produce and manage live content for media houses, corporations & startups. This will include studio videography, vision mixing, live graphics, camera operations, direction and overall production.

The specialisation covers the all the traditional computer science subjects (DBMS, OS, Networks, Data structure, JAVA, etc.) and domain-oriented subjects (3D Modeling, Animation, Game development). The course gives the complete overview of how the graphics is created or a game is developed.

UPES School of Design’s Postgraduate Programme in Interaction Design trains students to research, analyze, prototype, and design concepts in business, social, and cultural contexts within existing and emerging technologies. Students will gain proficiency in creating engaging user interfaces, ranging from 2D screen (UI for web and mobile) to 3D (AR/VR and will be able to conceptualize user experiences around new and emerging technology, and design to make interfaces more usable, useful and pleasant.

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialization is to train students as well rounded social media professionals who are adept in using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialization. The themes that would be studied in this specialization include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

In this specialisation, apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes. Students will also obtain an in-depth knowledge of machine learning and artificial intelligence by implementing relevant real-world problems in a wide variety of application domains such as robotics, computer vision, natural language processing, etc. Students will be experienced in machine learning pipeline, data models, algorithms, and empirics.

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

Forensic science is a highly advanced research method used in criminal and civil investigations to address critical questions. An integral part of the criminal justice system, it includes techniques such as the analysis of fingerprints, DNA analysis, and ballistics and explosives.

This course has been designed keeping in mind the close interrelation between law and forensic science to make students well-versed with the fundamental and advanced concepts of forensic science and its application in legal jurisprudence.

Business Process Disruptions focus on risks associated with business processes. In this program, the nature of disruptions are understood in detail with a focus on supply chain and logistics. The importance of continuous operations, criticality of IT in business processes, barriers to supply chain transformation, and threat of competitive forces is studied.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This integrated course trains students in two different fields – commerce and legislative regulations – as a comprehensive concept for five years duration. The program provides students with a vast knowledge of business, commerce and law subjects that are crucial in the professional world such as Business Statistics, Business Communication, Auditing, Economics, as well as Law of Contract, Law of Taxation, Media Law, Competition Law, Corporate Law, International Trade Law, Corporate Finance, Investment Law, Corporate Restructuring, and the likes.

With a focus to meet the United Nations Sustainable Development Goals, this specialisation intends to incorporate all three pillars of sustainable development: Economic growth, environment, and resource protection, as well as social justice and equity. The program imparts knowledge of general management and at the same time encompasses sectors such as climate change, sustainable development, corporate sustainability, global standards, and environmental ecosystem management.