Bachelor of Design in Transportation and Mobility Design

at University of Petroleum and Energy Studies India

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialization is to train students as well rounded social media professionals who are adept in using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialization. The themes that would be studied in this specialization include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This is a five-year program that offers domain-specific subjects ranging from Making of the Indian Constitution, Jurisprudential Approach to Constitution to Comparative Federalism, and Legislative Relations. Drawing heavily from the rulings made in the Supreme Court, it is designed to preserve the relationships between state and federal governments and protect the rights of the individual. Furthermore, it enables the students to become better citizens by sensitising them about concepts that are the basis of a civilised society.

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

Digital Studio Management & Live Production is a vital component of the digital media industry. This course will equip students to produce in - studio video content, live productions, floor management & broadcasting. This will introduce students on how to use cutting edge technology & equipment to produce and manage live content for media houses, corporations & startups. This will include studio videography, vision mixing, live graphics, camera operations, direction and overall production.

In this specialisation, apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes. Students will also obtain an in-depth knowledge of machine learning and artificial intelligence by implementing relevant real-world problems in a wide variety of application domains such as robotics, computer vision, natural language processing, etc. Students will be experienced in machine learning pipeline, data models, algorithms, and empirics.

International Business is altogether different from domestic business. Every country has its own internal and external trade policy, civil and criminal laws, and different business ethics. Consequently, when it comes to entering international contracts, there can be disputes. Hence, CISG (Convention on Contracts for International Sale of Goods), commonly known as Vienna Convention, was promulgated by the United Nations so that there is a common law for global businesses. Anybody who intends to enter international business must be aware of International Business Law to succeed.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

In the upstream oil and gas industry, digital transformation is changing how business is performed. Digital transformation of E&P proprietary data could save the industry as much as $1 billion each year while boosting production up to 8 percent. E&P data stored in warehouses on various old media technologies cannot be accessed on today’s platforms, and that signifying missed opportunities. Oil and gas organizations possess a wealth of subsurface information. Optimal use of E&P data differentiates production plateaus from fresh income-generating insights using historical data. Companies can forego around nearly 8 billion dollars a year in non-productive time as their geologists, geophysicists, engineers, and data managers spend up to 70 percent of  time filtering mountains of well (onshore and offshore) cores, logscans, and subsurface seismic data in many current and defunct software applications and databases.
Storage, management and organization of giant volumes of hard-copy proprietary records and media archives, and locating and accessing the specific data required for analysis, interpretation and processing, is unwieldy and challenging. This inefficiency renders only 1% of the existing data of any value.

Digitizing and transforming these valuable data into safe cloud-based data, puts priceless E&P information at the geoscientist’s and data manager’s disposal. It is stored privately and securely in the cloud. Digitized geoscience data, when combined with data analytics can be instantly read, interpreted, indexed, manipulated, verified and accessed with smart-tools incorporating artificial intelligence (AI) and machine-learning. Therefore, legacy data can be mined to discover useful patterns for prompt and wise decisions.

With increasing population and depleting resources, an engineer must devise sustainable and cost-effective solutions that have a positive impact on the environment and society at large but are also cost-effective. The specialisation will equip students to implement environment-friendly and sustainable solutions in the construction of buildings. Students will gain knowledge of how technological advancements can be employed to achieve better resource utilization.

This specialisation explores the complex legal issues arising out of international banking, trade, and business from the standpoint of both transactional perspective and dispute settlement mechanisms (litigation and arbitration). Particularly oriented towards practice in these fields, the modules have a distinctly international and comparative dimension whilst at the same time drawing strongly on the rich tradition and experience of Indian law.

B.Com (Hons) - E-Commerce Marketing aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more. ?