Bachelor of Technology (Honours) in Computer Science and Engineering with specialization in Computational Sustainability

at University of Petroleum and Energy Studies India

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

M.Sc. (Physics) specialization in Material Science is a two-year program which aims to equip students both with the advanced concepts in Physics as well as hands on training in synthesis and characterization of novel materials, finding applications in myriad domains including but not limited to health, sanitation, defense, clean energy harvesting (solar cells, fuel cells, hydrogen storage, etc.), aerospace, semiconductors industry, etc. Students will also get an opportunity to learn Computational Materials Science, in which they will be equipped with various simulation software/techniques and advanced numerical algorithms to simulate materials via computers. Students taking admission in this program will have opportunity to work with faculty members having exceptional academic and research credentials in theoretical and experimental materials science. Students will also have access to state-of-the art material synthesis and characterization instruments installed in the campus. 

UPES School of Design’s Under Graduate Programme, B.Des. in Graphic & Communication Design prepares students for image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology. With growing focus on sustainable design technology, the curriculum imparts knowledge of design and sustainable fundamentals, as well as an understanding of core values, emerging trends and discipline challenges.

B.Com (Hons) - E-Commerce Marketing aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more. ?

Integrated (B.Des) - (M.Des) in Graphics Design prepares students to become proficient and compelling visual storytellers with a focus on the evolving industry and technology. Students are exposed to image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology.

In a globalised world, no country is self-sufficient and hence, there is a growing interdependence amongst nations and extended alliances amongst countries. As a result, we see several FTAs (Free Trade Agreements), PTAs (Preferential Trade Agreements), Associations, Common Market, Customs, Economic and Political Unions mushrooming.These concepts are covered elaborately under the Regional Economic Integration specialisation.

Develops highly skilled disaster management experts.  Helps to apply suitable disaster management policies and techniques in line with local conditions and assist in reducing the losses that impact developing countries in particular.

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

The Digital Video Production and Monetisation, specialisation introduces students to MoJo (Mobile Journalism). It is designed to teach you the skills to make impactful video content for  media houses, marketing campaigns and social media channels. Students will learn how to shoot, edit and produce video content with Mobile Phones. They will learn hands - on working on live projects in workshop mode to create digital multimedia content. They will be introduced to the basics of narrative structure and visual language, and a comprehensive overview of video production.They will also be introduced to distribution and monetisation strategies across digital platforms like YouTube, Facebook & Instagram amongst others.

Mainframe Program is a hub of domains such as Machine Learning, Cloud Computing, Open Source, Banking, Insurance, Data Analytics and many more so it opens the door for numerous opportunities. B.Tech.(CSE) with specialization in Mainframe Technology program offers industrial exposure with hands-on training at mainframe.

UPES School of Design’s Under Graduate Programme, B.Des. in Product Design lays emphasis on a process-centric approach of participation and teamwork to shape the students’ education. The curriculum is designed in a way that gradually increases in complexity levels and covers broad areas that product designers will come across in their professional careers. Collaborative projects with industrial houses, social sector, government and multinational companies are a part of the education process.