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Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Media Management, Marketing Campaigns and Strategic Communications

Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Media Management, Marketing Campaigns and Strategic Communications

at University of Petroleum and Energy Studies India

Overview

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Petroleum and Energy Studies

Location

Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Media Management, Marketing Campaigns and Strategic Communications Assistant Fee

$120000

Tuition Fee

$NA

Average Cost of Living

$1300

Application Fee

Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Media Management, Marketing Campaigns and Strategic Communications Admissions Requirements

  • Minimum 50% marks in Classes X and XII
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

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