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Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Social Media, Marketing and Analytics

Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Social Media, Marketing and Analytics

at University of Petroleum and Energy Studies India

Overview

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.


Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialization is to train students as well rounded social media professionals who are adept in using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialization. The themes that would be studied in this specialization include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Petroleum and Energy Studies

Location

Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Social Media, Marketing and Analytics Assistant Fee

$120000

Tuition Fee

$NA

Average Cost of Living

$1300

Application Fee

Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Social Media, Marketing and Analytics Admissions Requirements

  • Minimum 50% marks in Classes X and XII
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.


Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialization is to train students as well rounded social media professionals who are adept in using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialization. The themes that would be studied in this specialization include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

Other Courses by University of Petroleum and Energy Studies,India

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

The course is a combination of the study of commerce and law. By completing this integrated program, a student becomes well-versed in two different professional fields as a comprehensive concept with a focus on the impacts of digitisation in the legal industry. Students learn about different digital technologies and solutions, and their effects in the field of law.

60 month

Duration

$ 180500

Tuition

Biosimilar is that branch of study which deals with study of drugs that are very similar to original product, but not identical. They are not generic drugs and do not possess the same active pharmaceutical ingredient, yet comparable to original reference drug in terms of quality, safety and efficacy. Biosimilar are alternative potential therapeutics but not generics. For biosimilar products, the manufacturing process requires a high level of monitoring and testing.  

At UPES, B.Tech. Biotechnology students with a specialization in Biosimilars will be made familiar with existing regulations, manufacturing sciences and distribution practices of Biosimilar products in India and all across the globe. Students will learn about controversies associated with Generic drugs and need for development of Biosimilar products. Students will also learn how a drug is discovered in a lab, followed by testing in clinical trials and then launched in the market for commercialization.


This integrated specialization further offers students a chance to choose between two MBA specializations: 

  • Biotechnology Marketing
  • Biotechnology Product Management

60 month

Duration

$ 206500

Tuition

Applied Mathematics focuses on the innovative creation and imaginative use of mathematical concepts to present and solve problems over the various field of natural sciences, engineering sciences, medical sciences and emerging fields such as data sciences and artificial intelligence. The program is designed to provide students an increased knowledge and comprehensive understanding of mathematics, particularly in algorithms, fluid mechanics, differential equations, probability and stochastics, and optimisation. 

The full term of two years and the syllabus for the program is divided into four semesters. This Master’s program is also an ideal preparation for various PhD programs in basic sciences and engineering.  

24 month

Duration

$ 130000

Tuition

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This is a 5-year integrated law degree program – the first two years of the program focus primarily on arts and the last three on law subjects. The program prepares students for both national as well as international criminal justice systems. It has both classroom teaching as well as practical components like moot courts, law internships, workshops, guest lectures, national and international academic events, legal debates, and interaction with legal luminaries.

60 month

Duration

$ 180500

Tuition

Structural Engineering is an innovative program, focused on the combination of recent advances made in the field of structural engineering.  This program allows structural engineer the flexibility and freedom for a better understanding of structural behavior with material and geometric non-linearity and loading uncertainties  It also engages in a comprehensive study of modern structural engineering subjects such as Analysis of Offshore Structures, Bridge Design, Construction Technology, etc.

24 month

Duration

$ 235000

Tuition

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

36 month

Duration

$ 120000

Tuition

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This course is designed to train students in the intricacies of law as well as financial markets, making them proficient in all basic law subjects such as constitutional law, criminal law, and international law. In addition to these, it has an in-depth focus on laws related to banking, finance and insurance, the pillars of modern economies, and regulatory bodies related to these fields such as Securities and Exchange Board of India (SEBI), Reserve Bank of India (RBI), Insurance Regulatory and Development Authority of India (IRDAI), Competition Commission of India (CCI), and Pension Fund Regulatory and Development Authority (PFRDA).

60 month

Duration

$ 180500

Tuition

Develops highly skilled disaster management experts.  Helps to apply suitable disaster management policies and techniques in line with local conditions and assist in reducing the losses that impact developing countries in particular.

24 month

Duration

$ 235000

Tuition

Health Sciences, Nursing and Emergency Services

Master of Science Clinical Research in Regulatory Affairs

Clinical Research enables health care professionals to develop new therapies and diagnostic procedures and medical devices to ensure better patient care. M.Sc. in Clinical Research is a 2-year postgraduate course aimed at providing experiential learning with comprehensive curriculum.

Regulatory Affairs is a domain with a broad overview and the responsibility for collecting all kinds of data from the development processes and sending it to regulatory authorities. The courses will provide broad perspectives and integrated knowledge to the students from Innovation →Discovery → Approval→ Commercialization which implies regulatory affairs are essential to bring the product to the market globally. This course specialization provides a comprehensive education in the important aspects of Regulatory and Quality compliance in pharmaceutical industry. Students gets updated with the current regulatory and compliance issues and explore careers in these exciting times. Nowadays regulations and ever changing laws are driving demand for pharmaceutical regulatory affair professionals who can help companies successfully bring medical products to the market.

24 month

Duration

$ 128000

Tuition

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This integrated course trains students in two different fields – commerce and legislative regulations – as a comprehensive concept for five years duration. The program provides students with a vast knowledge of business, commerce and law subjects that are crucial in the professional world such as Business Statistics, Business Communication, Auditing, Economics, as well as Law of Contract, Law of Taxation, Media Law, Competition Law, Corporate Law, International Trade Law, Corporate Finance, Investment Law, Corporate Restructuring, and the likes.

60 month

Duration

$ 180500

Tuition

View All Courses by University of Petroleum and Energy Studies, India

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