Integrated Bachelor of Design - Master of Design in Fashion Design

at University of Petroleum and Energy Studies India

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

Growing dependence of the global economy on energy chain has led to higher consumption of natural gas. Resultantly, this field is expanding at a massive rate. This flagship course is in line with the industry needs and prepares students for the future workforce. Industry experts are invited to interact with the students and be part of events to provide their insights and share their experiences.

The specialization in marketing prepares the students on subjects like Financial Institutions and Markets, Behavioural Finance, etc. The program instils the skills, knowledge and aptitude required to develop a holistic understanding of the specialized area, so that the student becomes industry ready.

The specialization provides hands-on experience in subjects such as retail analytics, retail supply chain, retail business, retail marketing and e-payment system for e-commerce. The curriculum includes required skills in digital marketing and search engine optimization.

International Business is altogether different from domestic business. Every country has its own internal and external trade policy, civil and criminal laws, and different business ethics. Consequently, when it comes to entering international contracts, there can be disputes. Hence, CISG (Convention on Contracts for International Sale of Goods), commonly known as Vienna Convention, was promulgated by the United Nations so that there is a common law for global businesses. Anybody who intends to enter international business must be aware of International Business Law to succeed.

This program prepares students to enter the filed of judiciary and law. Skills such as persuasive communication, judgment, as well as a problem-solving mindset are inculcated in the students. The course provides an overview of the set of rules and regulations, which govern the society. Apart from conceptual discussion and debates, the program also includes guest lectures to give practical experience to the learners. *Graduate student from any stream is eligible and can apply for this programme  

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

The course equips students on subjects including Security Analysis and Portfolio Management, and International Financial Management, giving an understanding of the finance division of an organization or for pursuing higher education such as MBA, MS (Finance), FRM, and CFA program. Case studies and practical examples are at the core of this course. Students undertake term projects to apply the theoretical frameworks to business management issues, especially finance.

Applied Mathematics focuses on the innovative creation and imaginative use of mathematical concepts to present and solve problems over the various field of natural sciences, engineering sciences, medical sciences and emerging fields such as data sciences and artificial intelligence. The program is designed to provide students an increased knowledge and comprehensive understanding of mathematics, particularly in algorithms, fluid mechanics, differential equations, probability and stochastics, and optimisation.

In this specialisation, apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes. Students will also obtain an in-depth knowledge of machine learning and artificial intelligence by implementing relevant real-world problems in a wide variety of application domains such as robotics, computer vision, natural language processing, etc. Students will be experienced in machine learning pipeline, data models, algorithms, and empirics.