Integrated (Bachelor of Science) - (Masters of Science) Microbiology-Food and Environmental Microbiology

at University of Petroleum and Energy Studies India

UPES School of Design’s Under Graduate Programme, B.Des. in Fashion Design introduces students to a combination of traditional craft techniques with digital technologies to transform concepts from two-dimensional fabrics into three-dimensional forms. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.

Brands are understanding the importance of content and its role in driving organic traffic. The course focusses on improving a business’ website by increasing the organic traffic to attract more customers. The student is one step closer to becoming a complete digital marketer with expertise in search engine optimization.

This course provides an overview and introduction to financial economic analysis covering markets, institutions, structures, and instruments. Some of the basic models used to benchmark valuation of assets and derivatives are studied in detail. These include the Capital Asset Pricing Model and the Binomial Option Pricing model. The course ends with a brief introduction to corporate finance.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

This course covers framework for integrated planning of businesses and supply chain strategy. The focus is on strategic alternatives for logistics and supply chain like alignment, agility, and adaptability. Further, strategic alternatives like efficient and responsive supply chains, speculative and postponement strategy are studied in detail. Also, customer specific performance metrics of supply chains like fill rate and on time delivery are studied.

B.Sc. Geology Hons. program provides specialization in Geoinformatics

Geoinformatics is the science and the technology, which develops and applies information science infrastructure to solve geoscience and engineering related problems. It deals with the structure and character of spatial information, its capture, classification and qualification, storage, processing, description and propagation, including the infrastructure required for optimal use of this information. Earth science increasingly relies on digital spatial data acquired from remotely sensed images analyzed by GIS photograph interpretation, and web mining.  Geoinformatics combines geospatial analysis and modeling, development of geospatial databases, information systems design, human-computer interaction and both wired and wireless networking technologies. Geoinformatics is analyzed using geo-computation and geo-visualization for fields such as urban planning and land use management.

UPES School of Design’s Postgraduate Programme, M.Des in Transportation & Mobility Design educates and prepares students with relevant skills and knowledge to resolve the prevailing and future challenges around mobility. The curriculum includes developing the ability to work on conceptual ideas, acquired thorough knowledge of developments in the automotive industry, strong comprehension of the use of modern methods and aids in transportation design.

Logistics sector needs professionals for managing demand, procurement, transportation, production, warehouse, retail, and distribution operations. Considering this rising requirement of the market, the program was launched in the year 2011. It intends to provide support to industry 4.0 with a balanced content on Procurement, Materials Management, Global Supply-Chain Management, Multi-Modal Transportation, Retail, Logistics Information System, and Spreadsheet Modelling.

Integrated (B.Com (Hons)) - (MBA) - E-Commerce aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more.

This program induces the thinking skills for the development of mobile applications at all enterprise segments. It also inculcates the transformation of industries and related organisations adapting to the “App Revolution” and initiated the incorporation towards bridging the latest technology and industry requirements.