Master of Arts in Digital and Mass Media (Broadcasting)

at University of Petroleum and Energy Studies India

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ?

This program induces the thinking skills for the development of mobile applications at all enterprise segments. It also inculcates the transformation of industries and related organisations adapting to the “App Revolution” and initiated the incorporation towards bridging the latest technology and industry requirements.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This five-year undergraduate program is customized to give students comprehensive exposure to law, commerce, and tax. The course is delivered by a blend of full-time faculties, industry fellows, and workshops by taxation experts. The university also facilitates internships in consultancies and law firms, which not only expose students to industry experience and practical aspects of law but also expedites early placements.

The M.Tech. Program in Energy Systems and Sustainability provides scope for engineering innovators / entrepreneurs with a mission to develop sustainable energy systems and solutions for the future. Program delivery is intended by aligning the content as per the industry working methodology. This program offers the blend of placement opportunities in various verticals of Energy and Sustainability Engineering to work as an Energy Specialist, Energy Consultant, Project Manager, Lead Energy Auditor (ISO-50001 global level), Sustainability Manager etc. Learners will have the opportunity to gain the knowledge in Energy, Sustainability, Green Buildings, Project and Financial Management, Smart and Micro Grid, e-Vehicle & Energy Storage, Thermal Utilities performance, Sustainable Habitat, Performance Analysis of Electrical Equipment’s, Climate change & Sustainability, Process Optimization etc.

Students has the opportunity to work in Funded research projects and consultancy projects from Government and other funding agencies with wide opportunity to go for higher studies under student exchange program. The program specializations are:

The specialization Low Carbon Technologies studies systems having almost zero carbon footprint.

Mainframe Program is a hub of domains such as Machine Learning, Cloud Computing, Open Source, Banking, Insurance, Data Analytics and many more so it opens the door for numerous opportunities. B.Tech.(CSE) with specialization in Mainframe Technology program offers industrial exposure with hands-on training at mainframe.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This course has been designed to examine the interactions between food production and consumption, health, and environment through environmental and food justice lenses. Building on concepts developed in food systems, it explores topics such as public health disparities and their structural causes, environmental toxins in the food system and their impact on workers and consumers, as well as policies that have or could affect these outcomes, in both historical and contemporary contexts.

Apart from conceptual discussion and debates, the program also includes field trips and/or guest lectures to give practical experience to the learners.

Data Science is a blend of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data. Data Scientist not only does the exploratory analysis to discover insights from it, but also uses various advanced machine-learning algorithms to identify the occurrence of a particular event in the future. Data Science is primarily used to make decisions and predictions making use of predictive causal analytics, prescriptive analytics (predictive plus decision science) and machine learning.

Internet of Things is generating a large amount of data daily. The reciprocity of such huge amount of data in the form of text or image or audio can be beneficial for both Big Data Analytics and IoT systems. This makes IoT useful for companies that rely on data analytics to improve their systems. Students looking for a long-term career in this field will find abundance of jobs when they complete their course. Apart from essential concepts such as data structures, algorithms, OOPS concepts using Java and python, databases, software engineering and design processes, in this specialization students will have an addon in technologies and concepts of IoT and their applicability in smart cities and sustainability.

Biosimilar is that branch of study which deals with study of drugs that are very similar to original product, but not identical. They are not generic drugs and do not possess the same active pharmaceutical ingredient, yet comparable to original reference drug in terms of quality, safety and efficacy. Biosimilar are alternative potential therapeutics but not generics. For biosimilar products, the manufacturing process requires a high level of monitoring and testing.  

At UPES, B.Tech. Biotechnology students with a specialization in Biosimilar will be made familiar with existing regulations, manufacturing sciences and distribution practices of Biosimilar products in India and all across the globe. Students will learn about controversies associated with Generic drugs and need for development of Biosimilar products. Students will also learn how a drug is discovered in a lab, followed by testing in clinical trials and then launched in market for commercialization.

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

Digital Studio Management & Live Production is a vital component of the digital media industry. This course will equip students to produce in - studio video content, live productions, floor management & broadcasting. This will introduce students on how to use cutting edge technology & equipment to produce and manage live content for media houses, corporations & startups. This will include studio videography, vision mixing, live graphics, camera operations, direction and overall production.