Master of Business Administration in Business Analytics with Specialization Data Mining

at University of Petroleum and Energy Studies India

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

The course equips students with specific laws that govern the digital media landscape as well as mass media in general – whether it is about advertising on the digital platform or Over-the-Top media services. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

The program covers various aspects of managing Aviation operations. It includes multiple facets like overseeing runway operations, terminal operations, peak hour passengers’ management, aircraft stands administration and airspace operations. This course aims towards building up foundation in understanding airport master planning and associated constraints.

UPES provides unique and focused Integrated M.Sc-PhD course aiming to deliver expertise in theoretical and experimental understanding of Physics and its allied disciplines. The program is designed such that after completing it, students would be able to excel in academia, industries, and research. The faculty members in the department have diverse research expertise including but not limited to materials science, nanotechnology, renewable energy, computational materials science, high energy physics, nuclear physics, plasmonics, spintronics, etc., which would provide students flexibility in opting for their PhD topic. The curriculum is designed to give exposure not only about the subject but also research ethics, communication and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.

The specialisation covers the all the traditional computer science subjects (DBMS, OS, Networks, Data structure, JAVA, etc.) and domain-oriented subjects (3D Modeling, Animation, Game development). The course gives the complete overview of how the graphics is created or a game is developed.

In this specialisation students will have an understanding of concepts such as Algorithm, data structures, OOPS concepts with Java and Advanced Java, with databases and software engineering design processes. This core competency is catered to students and concepts of Development and Operation are translated along with core competencies at appropriate positions.

Pharmaceutical Biotechnology can be defined as that branch of study which applies principles of biotechnology in development of therapeutics. This is one of the fastest growing areas in the pharma sector. Development of diagnostics as a point of care using pharmaceutical Biotechnology is widespread in todays’ world. Common biopharmaceutical products include proteins, antibodies, aptamers, recombinant DNA products, gene therapy, engineered enzyme, etc.  Pharmaceutical biotechnology companies develop tailor-made medicine for maximum therapeutic effects. A majority of therapeutic drugs in the current market are pharmaceutical application biotechnology principles such as antibodies, nucleic acid products and vaccines.

This multidisciplinary course has broad scope not only with theoretical knowledge, but with skill development opportunities and also focuses on practical content, exposure to pre-clinical studies and marketing. This course will cover all the technologies associated with production, manufacturing and registration of biological drugs. The various components of the course will better prepare students for a diverse career in either academia or industry.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Biotechnology Marketing
• Biotechnology Product Management

In this specialisation, students learn about essential concepts such as data structures, algorithms, OOPS concepts using Java, databases, software engineering and design processes. Students will also obtain an in-depth knowledge of machine learning and artificial intelligence by implementing real-world problems in a wide variety of application domains such as robotics, computer vision, natural language processing, etc. Students will be experienced in machine learning pipeline, data, models, algorithms and empirics.

Students in this specialisation learn the essential computer science concepts such as data structures, algorithms, OOPS concepts using Java, databases and software engineering and design processes, but also concepts such as Big Data related concepts such as functional programming using python, distributed computing, data ingestion tools, NoSQL database, and other technologies to build big data pipeline.

In a globalised world, no country is self-sufficient and hence, there is a growing interdependence amongst nations and extended alliances amongst countries. As a result, we see several FTAs (Free Trade Agreements), PTAs (Preferential Trade Agreements), Associations, Common Market, Customs, Economic and Political Unions mushrooming.These concepts are covered elaborately under the Regional Economic Integration specialisation.