Master of Business Administration in Power Management with Specialization Power Business and Regulations

at University of Petroleum and Energy Studies India

Cybersecurity has become an important buzzword because every organisation has an online presence now. Along with a specially curated curriculum, UPES also offers certifications such as "EC Council Certified Ethical Hackers" and "IRCA and CQI certified ISO 27001:2013 Lead Auditors", to give students an added incentive and help keep up with the competent and lucrative job market.

UPES School of Design’s Under Graduate Programme in User Experience and Interaction Design blends technical know-how, interdisciplinary research and a creative artistic-scientific approach. This enables the development of creative interfaces that generate progressive and innovative applications for media design, media research, media art, and communication. The graduates will gain proficiency in creating engaging user interfaces, ranging from 2D screen (UI for web and mobile) to 3D (AR/VR).

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialization is to train students as well rounded social media professionals who are adept in using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialization. The themes that would be studied in this specialization include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

This course gives an overview of cyber laws including the legal regime related to cyber-crime, copyright issue in cyberspace, cyber-crimes, and related subjects. Various class assignments and other activities involve case studies, group activities, cooperative group solving problems with real-life examples, so that students can get the idea about the practical aspects of this field.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

B. Pharmacy is a four-year undergraduate professional program spread across eight semesters which deals with the study of medicines. The core subjects of the program include pharmaceutical chemistry (chemistry of medicinal compounds), pharmaceutics (manufacturing of dosage forms such as tablets, capsules etc.), pharmacology (action of drugs on the body and action of body on the drugs) and pharmacognosy (medicinal drugs obtained from plants and other natural sources). In addition to the core subjects defined by PCI, electives such as Artificial Intelligence, Machine Learning, Design Thinking and Data Analytics are offered to the students.

The program has been designed in such a way that it imparts knowledge on regulation, financing, trading, business development, and analytics. After pursuing the specialization, students will be able to analyse global and Indian energy, and power markets. The students will also be able to work out optimal scenarios for development and investment besides evolving an organization strategy and a project specific marketing and financial plan.

Logistics sector needs professionals for managing demand, procurement, transportation, production, warehouse, retail, and distribution operations. Considering this rising requirement of the market, the program was launched in the year 2011. It intends to provide support to industry 4.0 with a balanced content on Procurement, Materials Management, Global Supply-Chain Management, Multi-Modal Transportation, Retail, Logistics Information System, and Spreadsheet Modelling.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This is a five-year program that offers domain-specific subjects ranging from Making of the Indian Constitution, Jurisprudential Approach to Constitution to Comparative Federalism, and Legislative Relations. Drawing heavily from the rulings made in the Supreme Court, it is designed to preserve the relationships between state and federal governments and protect the rights of the individual. Furthermore, it enables the students to become better citizens by sensitising them about concepts that are the basis of a civilised society.

Applied Mathematics focuses on the innovative creation and imaginative use of mathematical concepts to present and solve problems over the various field of natural sciences, engineering sciences, medical sciences and emerging fields such as data sciences and artificial intelligence. The program is designed to provide students an increased knowledge and comprehensive understanding of mathematics, particularly in algorithms, fluid mechanics, differential equations, probability and stochastics, and optimisation. 

The full term of two years and the syllabus for the program is divided into four semesters. This Master’s program is also an ideal preparation for various PhD programs in basic sciences and engineering.