Bachelor of Science with specialization in Information Technology

at Uttaranchal University India

Word digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smart phones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.

The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc.

B.Sc. (Life Sciences) CBZ is a 3 years degree program covering aspects of Chemistry Botany and Zoology. This program helps the student to understand different life forms.  This program serves as a basis for higher studies in related fields of Botany, Zoology, Bio-Chemistry, Biotechnology, Microbiology, Genetics, Molecular Biology, Food Science, Biomedical Sciences, Environmental Sciences, Virology, Toxicology etc.

Artificial Intelligence and Machine learning (AI &ML) relates to the field of computer science and helps in making the intelligent systems or machines that can simulate the human behaviour, their thinking capability. It works either on the basis of data without or with the explicitly designed program or machine algorithm. Few examples where AI is used are online Game playing, customer support using catboats, robot, intelligent humanoid, Siri, work on artificial intelligence. Machine learning works on the information extracted from data and it is considered as subfield of artificial intelligence. ML is used or predictions or in decision making based on the past data, for example, online recommendations, picture detections, search engine algorithm, auto-friend tagging suggestions etc.

Bachelor of Hotel Management is a graduate programme which introduces students to Hotel Industry. The Hotel Industry is a part of the wider Hospitality or Service Sector. Hence the programme puts Hotel Industry in the wider perspective of the Hospitality Sector. Students learn the core aspects of hotel work which includes Front Office Operation, Food Production Operation, F & B Service Manager, House Keeping Manager, Hospitality, Sales and Marketing. The Hotel Industry is a global phenomenon; hence Employment Avenue is not limited to one country. Students can work at international level with MNCs and global service providers.

The Bachelor of Arts (BA) program offered by School of Liberal Arts Uttaranchal University is one of the most sought after course that offers students a broadly formative education in Liberal Arts and Social Sciences through an option to choose subject combinations best suited to the needs of a successful global career. It equips students with the right set of knowledge and skills to understand contemporary society, its people and culture with an aim of broadening their horizons to be able to see the expanded world view and solve the societal challenges thereby ultimately making them an asset to any organization and society.

The BA programme gives students the freedom to follow their interests and study the subjects of their choice. They can choose from a wide range of disciplines that can cater to many different interests or career goals.

B.Tech in Electronics & Communication engineering with IoT is a 4 years full time programme which gives the detailed idea and understanding of the IoT architecture and its applications in various fields. This programme integrates topics from basic sciences to technology with applicable practice in labs and projects to help students to develop problem-solving abilities while meeting industry standards. Apart from the curriculum, the teaching pedagogical activities include industrial visits, hand on projects, seminars, practice on various simulation tool, workshops on new technologies, and guest lecturers.

Business analytics has emerged as a highly sought-after career owing to the proliferation of big data, the development of powerful analytical tools, and the demand for individuals who can help businesses make sense of these resources to develop actionable insights. The scope of business analytics in management studies has also expanded from being a standalone subject to a multi-disciplinary domain that involves multi-faceted paradigms, including quantitative, qualitative and decision-making sciences. Owing to the versatility of Business Analytics as the fusion of data analytics, advanced mathematics and information management skills, Uttaranchal University is offering MBA- Business Analytics programme. In this programme, students will get to learn about technology-based analytics and data, and how to use this data to improve business.

MBA-Business Analytics programme has been designed to enable students to make sense of the complex data-driven ecosystems of contemporary business organizations and develop and implement analytical solutions that leverage this data to improve organizational efficiency, market share, profitability, and other key performance parameters.

B.Tech Civil Engineering is a 4 years (8 semesters) undergraduate program designed to create engineers who can work for the society for creating space to improve their living standard, create safe and secure environment from natural and manmade disasters. The teaching – learning pedagogy involves not only class room teaching but also experiential learning through practical in the lab, fields and interactions with experts, training in workshops, internships, live projects and field work. Students are taught variety of courses in the field of structural engineering, transportation engineering, water supply and waste water treatment, environment engineering, foundation engineering, surveying, estimation and costing etc. Apart from that students have exposure to software learning relevant to industry and it is ensured that students are industry ready after leaving the college life and easily adaptive to the new environment through skill development based courses.

Master of Computer Applications (MCA) is a two year professional post-graduate program for aspirants willing to have command over applications of computers with the help of learning modern programming languages. The program focuses on establishing core concepts along with the strong programming aptitude. The teaching – learning pedagogy of the program bridges the gap between industry and academia by preparing young professionals for the nitty-gritty of computer applications, JAVA, Python, Advanced Database, Block Chain, Soft Computing, Computer Networking, Big Data, Cloud Computing, NET Technology, Internet of Things, Digital Image Processing, Artificial Intelligence, Cyber Security,  Advanced Java Script etc.

B.A. (Hons.) English with research is an undergraduate programme in English Literature. The programme teaches about English Language and Literature and the way it has developed into its modern form along with highlighting varied aspects of English society through its genres like Drama, Poetry, Novel, etc.

The Programme is intended for the students who have a strong interest in English Language and Literature and who show promise in the study of either or both. Students with research inclination receive an intensive educational experience with respect to the courses offered. The student learns to critically analyze and debate on a variety of texts, and acquires knowledge of literary movements, periods and critical approaches. The student develops comprehensive written and spoken communication skills, becoming adept at arguing a point, framing a narrative and analyzing various levels of meaning.