Master of Business Administration with Specialization in Digital Marketing

at Uttaranchal University India

B.Tech Civil Engineering is a 4 years (8 semesters) undergraduate program designed to create engineers who can work for the society for creating space to improve their living standard, create safe and secure environment from natural and manmade disasters. The teaching – learning pedagogy involves not only class room teaching but also experiential learning through practical in the lab, fields and interactions with experts, training in workshops, internships, live projects and field work. Students are taught variety of courses in the field of structural engineering, transportation engineering, water supply and waste water treatment, environment engineering, foundation engineering, surveying, estimation and costing etc. Apart from that students have exposure to software learning relevant to industry and it is ensured that students are industry ready after leaving the college life and easily adaptive to the new environment through skill development based courses.

Computer Science offers the students a platform to explore the practical and theoretical knowledge of computation, program design, programming, computer hardware and software as well as integrates with other fields of science and engineering. Courses in the field of Computer science are being offered in other domains like Agriculture, Life Sciences, Pharmaceuticals, etc.

Various technologies are heavily influencing the modern digital era. Completing your 10+2 education in the scientific stream and having a natural passion to innovate, experiment, and explore in the digital realm might lead to enrolment in B.Sc. Computer Science. Program provides all of the skills and knowledge needed to succeed and technological business. The program focuses on both practical and theoretical computer hardware and software skills. It emphasizes the fundamentals of computer programming and networking while covering a wide range of subjects.

Bachelor of Commerce (Honors) integrated with Certified Management Accountant (US CMA) program is designed by academia and corporate experts. The main aim of this course is to equip students with all the skills required to advance their careers in the fast-emerging corporate industry. The program is intended to be a mix of theoretical and practical methodologies conveyed through smart classrooms, guest lectures or discussions by business or corporate experts, seminars/webinars, workshops and industrial visits and so on. The teaching method is planned considering the high dynamism of the modern world. The contents of the learning are designed in manner that students will be capable to adust to all un-foreseen events taking place in the business world.

M.Sc. Physics is enriched with the core subjects, seminar, elective papers and dissertation.In this program, student gains knowledge about various topics associated with the concepts of Computer Science and Programming, Optoelectronics, Laser Physics, Nuclear Physics, Condensed matter Physics, Materials Science and Nanotechnology.

B.Tech in Computer Science Engineering with specialization IoT is a 4 years (or 8 semesters) undergraduate program that is designed to impart sound theoretical and practical learning of networking and communication technologies. The knowledge is essential to develop heterogeneous applications in the field of the internet of things (IoT). The program includes the foundations of multiple predecessors of IoT, such as, WSN and M2M so that students can understand the significance of the IoT domain.

The program gradually provides the knowledge of various sensors and their development, a thorough understanding of communication and connectivity technologies used in IoT solutions. Live case studies and projects from different sectors of society and industry are the key features of this program so that a student may be able to provide the real-time solutions required for making smart devices.

BBA program gives the students strategic outlook on problems of business organization, management & solutions to them. The BBA program seeks to provide to the management trainees the understanding of the theory, practice of management and the required knowledge and skills to succeed in the business world. The degree programme is intended for those who wish to acquire business and managerial knowledge and skills. The curriculum provides the students with a strategic perspective on contemporary issues in management. The academic curriculum of this 3 years programme involves comprehensive learning that would produce managers who are well equipped with technical expertise and practical knowledge relevant to today’s globalized environment. This program provides the students with practical orientation and broad specialization in marketing, finance, information systems, human resource management and international business. The programme has extensive in-house practical training, with audio-visual support, class room session, case studies, seminar session, summer training and industrial visits.

BCA with research is a 4 years undergraduate program that not only includes courses like Computer Network, Cloud Computing, Web Technologies, Computer Based Optimization Techniques, Theory of Computation, Enterprise Resource Planning, Digital Image Processing, and Programming using Python etc but also provides an opportunity to do research in the field of computer application.

Student will learn a variety of abilities to deal with circumstances that human resource workers face while structuring the organizational model. BBA- HRM curriculum includes management strategies in general as well as practical and proficient HRM Management training. The program mainly focuses on Business Management, Financial planning and policies, as well as understanding of fundamentals to Business.

Uttaranchal University is committed for creating excellence through research in various field of Law, Engineering, Applied Sciences, Life Science, Health sciences, Agricultural sciences, Management and Humanities.

Word digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smart phones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.

The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc.