Master of Computer Application

at Uttaranchal University India

Word digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smart phones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.

The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc.

The programme is a combination of modern and ancient English literature, consisting of three main areas of focus, i.e. Prose, Poetry, and Drama. The programme includes literature by not just England writers, but from all over the world. Cultural, political and historical contexts of English and linguistics are explored on an advanced level.

It prepares students for teaching and Creative English Writing. After Post-Graduate degree, a candidate can pursue Doctoral Degree or can appear in competitive examination for jobs in various government departments. MA English students also have scope to build their career in the field of journalism, Education, BPOs and KPOs, Publishing, Theatre, Media & Entertainment, Corporate, Writing, Advertising and Public Relations. Post Graduates can aspire for the job profile of Editor or Assistant Editor, Web Content Writer, Academic Writer, Teacher, Translator, Public Servant, Quality Control Executive, Theater Actor, to name a few.

BBA program gives the students strategic outlook on problems of business organization, management & solutions to them. The BBA program seeks to provide to the management trainees the understanding of the theory, practice of management and the required knowledge and skills to succeed in the business world. The degree programme is intended for those who wish to acquire business and managerial knowledge and skills. The curriculum provides the students with a strategic perspective on contemporary issues in management. The academic curriculum of this 3 years programme involves comprehensive learning that would produce managers who are well equipped with technical expertise and practical knowledge relevant to today’s globalized environment. This program provides the students with practical orientation and broad specialization in marketing, finance, information systems, human resource management and international business. The programme has extensive in-house practical training, with audio-visual support, class room session, case studies, seminar session, summer training and industrial visits.

An operation theatre (OT) technologist is an essential component. Operating theatre technology training is required to become a trained professional.  An OTT, or Operation Theatre Technician, is a healthcare worker who assists in the preparation and maintenance of operating rooms and equipment. It’s a support function that entails assisting the surgical and anaesthesia teams during operations. An OTT is responsible for Assist surgeons within an operating room, maintain and prepare an operating room for operations, set up instrument trolleys for surgeries, clean and disinfect surgical equipment after surgeries, handle and transport patients to wards and recovery rooms after surgeries

Computer Science & Engineering offers the students a platform to explore the practical and theoretical knowledge of computation, program design, programming, computer hardware and software as well as integrates with other fields of engineering.B.Tech Computer Science Engineering. Program provides all of the skills and knowledge needed to succeed in the tech business. The program focuses on both practical and theoretical computer hardware and software skills. It emphasizes the fundamentals of computer programming and networking while covering a wide range of subjects.

B.Tech CSE with specialization in Cloud Computing is a 4-year specialised undergraduate program that focuses on comprehensive knowledge of data storage, cloud security and network. Cloud Computing enables computing services for accessing resources over the internet on demand as and when required and then paying accordingly. Program also offers in depth knowledge of cloud infrastructure, multitenant technology, virtualization and various cloud delivery models.

Bachelor of Business Administration integrated with Certified Management Accountant (US CMA) is the most advanced and highest level of professional course in the world. CMAs (Certified Management Accountants) combine strategic thinking, practical business experience, and possess the ability to translate facts into dialogue. It is not possible for the companies to comply with legal mandates without the professionalism of CMAs. The curriculum is designed to meet professional expertise in accordance with current standards of industry especially in the business administration field.

B.A. (Hons.) English with research is an undergraduate programme in English Literature. The programme teaches about English Language and Literature and the way it has developed into its modern form along with highlighting varied aspects of English society through its genres like Drama, Poetry, Novel, etc.

The Programme is intended for the students who have a strong interest in English Language and Literature and who show promise in the study of either or both. Students with research inclination receive an intensive educational experience with respect to the courses offered. The student learns to critically analyze and debate on a variety of texts, and acquires knowledge of literary movements, periods and critical approaches. The student develops comprehensive written and spoken communication skills, becoming adept at arguing a point, framing a narrative and analyzing various levels of meaning.

BBA program gives the students strategic outlook on problems of business organization, management & solutions to them. The BBA program seeks to provide to the management trainees the understanding of the theory, practice of management and the required knowledge and skills to succeed in the business world. The degree programme is intended for those who wish to acquire business and managerial knowledge and skills. The curriculum provides the students with a strategic perspective on contemporary issues in management. The academic curriculum of this 3 years programme involves comprehensive learning that would produce managers who are well equipped with technical expertise and practical knowledge relevant to today’s globalized environment. This program provides the students with practical orientation and broad specialization in marketing, finance, information systems, human resource management and international business. The programme has extensive in-house practical training, with audio-visual support, class room session, case studies, seminar session, summer training and industrial visits.

Logistics and Supply chain management is an indispensable requirement for every business for attaining the competitive advantage so as to run the company effectively and efficiently. The companies are trying to redefine their working to keep them updated with the changing business requirements. The requirement of Skilled manpower is therefore essential for organizations success. Corporate sector is looking for MBA graduates who are specialized and have knowledge to manage effective logistics and supply chain systems and ensuring ethical processes from the point of production to the point of consumption. In view of that Uttaranchal University is offering MBA with specialization in Logistic and Supply Chain Management designed to train budding managers to become future managers in the area of logistics and supply & chain.

The program is a judicious mix of theoretical and practical training in managing the Organizations, People, Technology and Resources in an optimal manner. The program is designed to match the skill set requirements of businesses concerning inventory and transportation services for effective logistic support and supply chain management. The program is a blend of practical and theoretical approaches delivered through interactive classroom sessions, guest lectures, workshops, and industrial visits etc. The pedagogy takes into consideration the dynamic nature of the business.

LL.B. offers students the opportunity to study the closely related disciplines of law and politics. It is a valued competency in students who wish to study public policy in the legal context.