Doctor of Philosophy in Consumer Behaviour

at World University of Design India

Interior Design program at WUD focuses on designing and planning of interior spaces for all kinds of human needs. Students will learn to design spaces – interior and exterior - according to their functional hierarchies and interrelationships, including components like furniture, seating, storage, lighting etc for added functionality and aesthetics.

Courses would cover a blend of space design as well as design of furniture & lifestyle products within the space. Technical and skill based inputs like Ergonomics, Architectural drawing, Building technology, Prototype making etc will enable the students to look at spaces in holistic manner and design the interiors and furniture to enhance its functionality.

Architecture is concerned with the design and construction of buildings in their sociological, technical and environmental contexts. Bachelor of Architecture program aims at attaining a high level of contextual excellence in architectural design. It equips students with the competencies necessary for being effective professional architects and exposes them to the aesthetic, technical, social, political and ethical dimensions of the built environment.

The program is centered on ‘contextual studio exercises’ where students resolve life-like design problems on their own. Studios operate as learning communities where there are study trips and teachers take on the role of coaches supporting students in their learning quests. In studios students develop capacities and come up with technically and architecturally meaningful designs to communicate their ideas. Courses, seminars, and workshops run parallel to studios, exposing students to technology, history, architectural theory and various other dimensions of architecture.

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

The master’s program builds into the project and research-based inquiry of the subject and prepares the student to emerge an expert in the interdisciplinary application and negotiation of the knowledge of performing arts to negotiate and mould social and cultural behaviours. They will also engage in a largely project-based study of the implementation of these learnings and produce research studies on the impact of the performing arts on history and technology. The program is largely oriented towards producing cultural administrators.

The Program has been designed keeping in mind the aesthetic and commercial aspects of contemporary film making and the change brought about with the advent of modern digital technology, making the medium more accessible to all. It focuses on developing a strong conceptual understanding of film as a medium of communication as well as narrative story-telling and how it can be applied as a tool of self-expression, social communication, corporate branding, advertising as well as mainstream entertainment. It aims at sensitizing the students to the core concepts of design in film form, while providing them with the necessary technical knowledge and hands-on experience with cutting edge digital tools related to video production and the cinema arts. The exhaustive core courses delve into the intricacies of film theory, screenwriting, film direction, cinematography, production design, art direction, sound design, photography, editing and video post-production.

PhD is a doctorate degree that focuses on academics and research.

PhD is a doctorate degree that focuses on academics and research.

PhD is a doctorate degree that focuses on academics and research.

Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality, by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands-on learning journey will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

The International Fashion Business program is designed to forge a leader in the global world of the fashion business. Offered in collaboration with the School of Management, the masters program comprises of three main focus areas i.e.

• Fashion knowledge & Analysis: fashion cycle, fashion studies, fashion trend forecasting, analytics, quantitative methods, and design thinking.
• Data analysis & planning: digital marketing, omnichannel marketing, data analysis, & strategic planning.
• Business Application: import/export, domestic retail, overseas commercial development, fashion operations, online and offline distribution.

The course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication courses.