Doctor of Philosophy in Consumer Behaviour

at World University of Design India

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future.

The programme will prepare students on

• Creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality
• Development & innovation in public service and policy in areas such as transportation, health and education
• Speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges.

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future.

The programme will prepare students on

• Creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality.
• Development & innovation in public service and policy in areas such as transportation, health and education.
• Speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges.

PhD is a doctorate degree that focuses on academics and research.

The new-age Textiles Design program encompasses art, design, craft, and technology. Students in this field will acquire technical and conceptual skills to create soft products informed by material, purpose, and the sense of touch. A wide range of technical processes and topics including weaving, dyeing, printing, embellishment, surface design, felting, sewing, quilting, garment construction, knitting, crochet, laser cutting, digital print and pattern design. Students are encouraged to discover new ways of working through material experimentation. With the guidance of faculty, students develop an individualized language of colour, pattern and texture, both planar and sculptural in form.

World University of Design offers an executive MBA in Design Strategy & Management. This is a holistic program in Design Strategy & Management covering Strategy formulation along the lines of Design thinking, Strategic Innovation via the Management principles aligned to the design principles. Design thinking led innovation is becoming the current mantra.

PhD is a doctorate degree that focuses on academics and research.

The master’s program builds into the project and research-based inquiry of the subject and prepares the student to emerge an expert in the interdisciplinary application and negotiation of the knowledge of performing arts to negotiate and mould social and cultural behaviours. They will also engage in a largely project-based study of the implementation of these learnings and produce research studies on the impact of the performing arts on history and technology. The program is largely oriented towards producing cultural administrators.

In this course, the students will be equipped with the knowledge and confidence to respond creatively to a design brief within the fashion industry. WUD’s own brand of fashion education nurtures creativity while providing a rigorous grounding in the practical and technical skills exposing one to the real demands and practices of the fashion world.

You'll learn the fundamentals of professional draping, patternmaking, and sewing techniques. You'll master computer-aided design (CAD), and learn how to take a design from concept to finished garment. The course teaches important research methods, how to produce initial design ideas, and how to develop designs through to a finished 3D prototype and do a catwalk presentation. This singular program guides you to become not only a designer with your own creative vision, but a professional prepared to take your place in this challenging industry.

This professionally focused, design-led course equips with the specialist skills to conceive, prototype and produce human- centered experiences in an interactive digital context. With the modern generation using computers and computer applications to run almost everything in their lives, the need to understand these applications and to develop applications that are user friendly is on the rise. This masters program fits perfectly in the jigsaw puzzle. The program focuses on computer technology and usability problems faced by computer users globally; consequently teaching the students the methodologies needed to solve these problems.

The undergraduate course will prepare the student with a strong base in the theories of performance, the nuances of the classical, folk and contemporary arts, the rudiments of production and presentation along with rigorous insight. They will be exposed to the practical and theoretical practices of performance and introduced to literary, historical, traditional and cultural explorations of performing arts across cultures.