Doctor of Philosophy in Design Innovation

at World University of Design India

Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality, by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands-on learning journey will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future.

The programme will prepare students on

• Creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality.
• Development & innovation in public service and policy in areas such as transportation, health and education.
• Speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges.

This course focuses on creating fashion illustrators who will be able to meet the requirements of the rising demands of the fashion and entertainment industries. The unique feature of this course is the manner in which Art and Fashion are brought together in terms of concept and skill. With an emphasis on fashion trends and artistic practice, students will study fashion, illustration, the related histories along with studying fashion figures, different mediums and techniques. They will be guided to develop their individual styles through which they can create branding and identities for themselves.

The new-age Textiles Design program encompasses art, design, craft, and technology. Students in this field will acquire technical and conceptual skills to create soft products informed by material, purpose, and the sense of touch. A wide range of technical processes and topics including weaving, dyeing, printing, embellishment, surface design, felting, sewing, quilting, garment construction, knitting, crochet, laser cutting, digital print and pattern design. Students are encouraged to discover new ways of working through material experimentation. With the guidance of faculty, students develop an individualized language of colour, pattern and texture, both planar and sculptural in form.

This course is designed to help students to understand the nature of creativity by letting go of stale habits and conditioning that prevent one from making contact with the natural flow of creative energy. Both inner and outer worlds and their relationship to colour will be explored during the course, through painting from a life model as well as from imagination.

Painting and Drawing fuses traditional expertise and technique with cutting-edge contemporary approaches to art making. In this program, you can study virtually every approach to painting and drawing, from traditional oil painting to graphic novel production and 3D spatial installation. Your technical, formal and conceptual skills will be developed through focused studio production and instruction in theory, art history and cultural studies. Drawing incorporates a wide array of materials and explores body, gestures, mark making, the construction of visual space, as well as symbols and storytelling. In Painting classes, you will explore colour through paint application, tools and techniques along with the formal language of painting and its use in abstract, figurative and hybrid/expanded modes.

Contemporary Art Practice is changing dramatically. Artists react to observations of the world we live in, translating experience into art production and interventions. Merging genres and media and creating new contexts for the expanding field of art practice. The Master’s program in Contemporary Art Program emphasizes on art meeting the public and creation of a framework for an individual history of practice. Regular dialogues with faculty, practitioners from around the world, architects, scientists, designers helps develop a platform for building life-long art practices and networks. Making and critical thinking are fundamental to the aims of the program. The studio based program encourages practices that are speculative and reflective, encouraging work in a range of media. It is concerned with ways of learning that are experiential – embodied through and understood by the acquisition of a practice.

PhD is a doctorate degree that focuses on academics and research.

World University of Design offers an executive MBA in Design Strategy & Management. This is a holistic program in Design Strategy & Management covering Strategy formulation along the lines of Design thinking, Strategic Innovation via the Management principles aligned to the design principles. Design thinking led innovation is becoming the current mantra.

PhD is a doctorate degree that focuses on academics and research.