Doctor of Philosophy in Service Design

at World University of Design India

Interior Design program at WUD focuses on designing and planning of interior spaces for all kinds of human needs. Students will learn to design spaces – interior and exterior - according to their functional hierarchies and interrelationships, including components like furniture, seating, storage, lighting etc for added functionality and aesthetics.

Courses would cover a blend of space design as well as design of furniture & lifestyle products within the space. Technical and skill based inputs like Ergonomics, Architectural drawing, Building technology, Prototype making etc will enable the students to look at spaces in holistic manner and design the interiors and furniture to enhance its functionality.

Bachelor of Design in Product Design program gets students to understand the various approaches, processes and systems to address human needs by creating tangible products, systems and services; to be used in homes, workplaces, institutions, places of leisure and outdoor public spaces. The emphasis of the course is on learning-by-doing and it follows a comprehensive process. With the curriculum covering concepts like Design Process, Design Research, Ergonomics, Materials, History of Design, Design Ethnography, Green & Sustainable design and System Design.

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future.

The programme will prepare students on

• Creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality
• Development & innovation in public service and policy in areas such as transportation, health and education
• Speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges.

PhD is a doctorate degree that focuses on academics and research.

Graphic design is a creative, strategic, managerial, and technical activity that helps produce visual solutions to communication problems. A Graphic Designer would typically be able to integrate the idioms and approaches of diverse disciplines such as science, medicine, engineering and information technology into a cross-disciplinary input to achieve a collaborative, multi-dimensional and hybrid visual output.

The program prepares a sound theoretical and conceptual understanding of Graphic Communication Design besides imparting software application skills, thus preparing a thoroughly professional graphic designer.

The undergraduate course will prepare the student with a strong base in the theories of performance, the nuances of the classical, folk and contemporary arts, the rudiments of production and presentation along with rigorous insight. They will be exposed to the practical and theoretical practices of performance and introduced to literary, historical, traditional and cultural explorations of performing arts across cultures.

PhD is a doctorate degree that focuses on academics and research.

The Program has been designed keeping in mind the aesthetic and commercial aspects of contemporary film making and the change brought about with the advent of modern digital technology, making the medium more accessible to all. It focuses on developing a strong conceptual understanding of film as a medium of communication as well as narrative story-telling and how it can be applied as a tool of self-expression, social communication, corporate branding, advertising as well as mainstream entertainment. It aims at sensitizing the students to the core concepts of design in film form, while providing them with the necessary technical knowledge and hands-on experience with cutting edge digital tools related to video production and the cinema arts. The exhaustive core courses delve into the intricacies of film theory, screenwriting, film direction, cinematography, production design, art direction, sound design, photography, editing and video post-production.

PhD is a doctorate degree that focuses on academics and research.

Photography is about an idea, a message, or an emotion. That idea or message may be something small, a single word, or it may be a whole statement that the photographer wants to explore. The photography programme will help students learn the basics & essentials, gain the requisite skills and develop a style required to be a successful photographer - History of photography, professional photography techniques, Lighting, Photography equipment, Digitally editing, Photo manipulation techniques; Travel, outdoors, nature and landscapes, Macro, Portrait photography, Wedding photography, Product and advertisement photography, Fashion and Sports photography; Photojournalism.