Doctor of Philosophy in Service Design

at World University of Design India

PhD is a doctorate degree that focuses on academics and research.

Given the growing application of digital technology across most sectors and domains, the need for digital tools and application has never been more important. Individuals who marry the skills of creativity and design with the ability to build reliable and supportable software will be increasingly in demand. This course is designed to achieve just such an interdisciplinary skill-set and equip graduates for many opportunities across many fields such as the arts, entertainment/ games, mobile application development, multimedia, product/web design, cyber security, digital analytics and other interactive systems across all sectors. There’ll be an increasing focus on user experience, Interaction Design and Design Methods in all IT products and services.

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future.

The programme will prepare students on

• Creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality.
• Development & innovation in public service and policy in areas such as transportation, health and education.
• Speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges.

In this course, the students will be equipped with the knowledge and confidence to respond creatively to a design brief within the fashion industry. WUD’s own brand of fashion education nurtures creativity while providing a rigorous grounding in the practical and technical skills exposing one to the real demands and practices of the fashion world.

You'll learn the fundamentals of professional draping, patternmaking, and sewing techniques. You'll master computer-aided design (CAD), and learn how to take a design from concept to finished garment. The course teaches important research methods, how to produce initial design ideas, and how to develop designs through to a finished 3D prototype and do a catwalk presentation. This singular program guides you to become not only a designer with your own creative vision, but a professional prepared to take your place in this challenging industry.

The course focuses on interdisciplinary collaboration and the integration of design thinking at all levels of Strategy, Planning and Implementation. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication course.

Graphic and Web Design classes emphasize design and creativity while providing intensive technical training. Instruction is flexible and inclusive, enabling both the beginning and advanced student to make great strides during this course. In this introduction to visual communication concepts and tools, you learn the fundamentals of typography, graphic design, and layout, as well as digital skills. The class includes basic design, type, image, illustration exercises using Adobe suite. Develop the essential design skills you need to produce graphics for print, advertising, corporate identity, and other interactive media. Website Design concepts, HTML & JavaScript, Search Engine Optimisation, Web Page Design, Mobile apps, Assignment & Portfolio building are also part of the program.

Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality, by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands-on learning journey will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality, by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands-on learning journey will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

The program offers a hands-on curriculum that balances collaboration and socially engaged practices with academic research in history and theory. Students work in diverse experimental contexts & formats, with alternative models of exhibition planning. Designed to forge links among artists, institutions, and communities, the program promotes a collaborative culture linking diverse audiences, and local issues to global discourses. Through real-world collaborative exhibits, students will be expected to raise awareness, bridge societal gaps, and catalyze exchanges across various disciplines, both inside and outside the art world.

PhD is a doctorate degree that focuses on academics and research.