Master of Business Administration in Design Strategy and Management - Executive

at World University of Design India

The Program has been designed keeping in mind the aesthetic and commercial aspects of contemporary film making and the change brought about with the advent of modern digital technology, making the medium more accessible to all. It focuses on developing a strong conceptual understanding of film as a medium of communication as well as narrative story-telling and how it can be applied as a tool of self-expression, social communication, corporate branding, advertising as well as mainstream entertainment. It aims at sensitizing the students to the core concepts of design in film form, while providing them with the necessary technical knowledge and hands-on experience with cutting edge digital tools related to video production and the cinema arts. The exhaustive core courses delve into the intricacies of film theory, screenwriting, film direction, cinematography, production design, art direction, sound design, photography, editing and video post-production.

The course focuses on interdisciplinary collaboration and the integration of design thinking at all levels of Strategy, Planning and Implementation. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication course.

Harnessing the potential of emerging disruptive technologies such as data science, artificial intelligence & machine learning requires a new set of professional skills. Business world in coming times will be driven by individuals with expertise to apply these skills to organizational needs and strategies while navigating the ethical, psychological, and societal implications. The program aims to dramatically enhance the ability to make informed decisions of high quality, by making most optimal use of emerging technologies, human centred design and application of design thinking. Design Thinking skills imparted through a hands-on learning journey will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative thinking skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts.

Contemporary Art Practice is changing dramatically. Artists react to observations of the world we live in, translating experience into art production and interventions. Merging genres and media and creating new contexts for the expanding field of art practice. The Master’s program in Contemporary Art Program emphasizes on art meeting the public and creation of a framework for an individual history of practice. Regular dialogues with faculty, practitioners from around the world, architects, scientists, designers helps develop a platform for building life-long art practices and networks. Making and critical thinking are fundamental to the aims of the program. The studio based program encourages practices that are speculative and reflective, encouraging work in a range of media. It is concerned with ways of learning that are experiential – embodied through and understood by the acquisition of a practice.

This concentration is aimed at future leaders and managers of service-based organizations. It is not sector specific and applies to a wide range of industries including healthcare, finance, IT, travel, retail, education and even oil and gas. The course examines the complex cultural, technological, and systemic issues facing businesses and governments to create new services for now and the future.

The programme will prepare students on

• Creation of new consumer services by identifying human needs via Human Centred Design, transformational services, and delivery in complex organisations, for example in retail, banking and hospitality
• Development & innovation in public service and policy in areas such as transportation, health and education
• Speculative futures to envision radically new services and user experiences driven by technological, environmental and social challenges.

Industrial Design as a profession empowers the professional to design consumer centric products and systems related to industry, medical, computer, electronics, environment, and many such verticals. An industrial designer is not just well versed in aesthetics but also has the engineering point of perspective to enable a better production technology for the product. The masters program is designed to build a critical mind that has basic design, visualization, communication and engineering skills. Students learn through free hand sketches, computer aided design (using Adobe Creative Cloud, Alias, Sketchbook, RHINO 3D etc.) various studio workshops (Metal, Plastic, Automotive Clay, Wood, Paint etc.), visiting lectures, and practical hands-on working with the materials. Students are encouraged to learn not only from the course material but also from the various disciplines related to the same. The program maintains close links with the industry, both in order to keep in touch with the latest developments in industrial processes, and to ensure that the course remains relevant and comprehensive

Given the growing application of digital technology across most sectors and domains, the need for digital tools and application has never been more important. Individuals who marry the skills of creativity and design with the ability to build reliable and supportable software will be increasingly in demand. This course is designed to achieve just such an interdisciplinary skill-set and equip graduates for many opportunities across many fields such as the arts, entertainment/ games, mobile application development, multimedia, product/web design, cyber security, digital analytics and other interactive systems across all sectors. There’ll be an increasing focus on user experience, Interaction Design and Design Methods in all IT products and services.

The programme is aimed at working professional and candidates from other streams aspiring to enter Fashion Industry. The intensive programme will focus on interactive learning, integrating theoretical knowledge with essential skills required for practicing fashion design. Students will be introduced to Fashion Illustration, Fashion Studies, Elements of Textiles, Fashion Designing, Pattern Development, Garment Construction, Traditional Indian Textiles, Marketing& Merchandising etc.

The undergraduate course will prepare the student with a strong base in the theories of performance, the nuances of the classical, folk and contemporary arts, the rudiments of production and presentation along with rigorous insight. They will be exposed to the practical and theoretical practices of performance and introduced to literary, historical, traditional and cultural explorations of performing arts across cultures.

In this course, the students will be equipped with the knowledge and confidence to respond creatively to a design brief within the fashion industry. WUD’s own brand of fashion education nurtures creativity while providing a rigorous grounding in the practical and technical skills exposing one to the real demands and practices of the fashion world.

You'll learn the fundamentals of professional draping, patternmaking, and sewing techniques. You'll master computer-aided design (CAD), and learn how to take a design from concept to finished garment. The course teaches important research methods, how to produce initial design ideas, and how to develop designs through to a finished 3D prototype and do a catwalk presentation. This singular program guides you to become not only a designer with your own creative vision, but a professional prepared to take your place in this challenging industry.