Bachelor of Arts in Creative Writing

at Massey University - Auckland Campus New Zealand

Learn how to gain business insights, create loyal customers, and plan strategies and solutions to help companies thrive.

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

• Social media and digital marketing
• Marketing communication and advertising
• Marketing new products
• Omni-channel retail marketing
• International marketing
• Customer intelligence.

Specialise in Sustainable Built Environment for your Master of Construction at Massey
The strategies and techniques of sustainable design and construction for the built environment include:

• Green procurement
• Design for Excellence (DfX)
• Sustainable construction techniques and practice
• Zero-carbon buildings
• Constructability, operation and maintenance considerations.

Climate change presents specific challenges that require innovations during the entire lifecycle of projects. You’ll be introduced to many aspects influencing the building project lifecycle including:

• Climate change
• The principles of sustainability
• The UN Sustainable Development Goals relevant to the built environment.

You’ll be able to lead the development of sustainable built environments and zero-carbon built environment industry initiatives. 

Study the Master of Construction (Quantity Surveying) and fast-track your career. The Master of Construction (Quantity Surveying) is one of the first construction-focused management programs in New Zealand. It will provide you with the advanced skills and knowledge required of senior quantity surveyors and commercial managers. Massey’s Master of Construction courses are specifically developed for construction.

Interested in television and popular culture? Social media and fake news? Filmmaking and cultural theory? Media studies can help you unlock your creative potential and develop practical skills to excel in your career.

Massey’s BA (Media Studies) is an exciting discipline that will prepare you for future challenges in an information-rich society. Media studies analyses the production, consumption and content of a range of media including film, social media, television, popular music and smartphones. You will explore the formal characteristics of these media and their social, cultural, political and economic implications.

Massey's Diploma in Communication will introduce you to a selection of disciplines in the communication field.

A Diploma in Communication can open up employment pathways in the many fields including:

• Public relations
• Communication management
• Arts administration
• Event management
• Relationship management
• Journalism
• Web content management
• Social media advising
• Brand management
• Advertising
• Marketing/communications executive
• Media planning/buying.

The skills taught in the Bachelor of Business (Financial Planning and Advice) will help those who wish to develop knowledge relevant to this important and growing sector. The qualification can be configured to assist you if you are either wanting to become a financial planner or those already in the industry that are looking to gain further certification. Please note that this qualification does not satisfy the educational requisite established by the Financial Markets Authority under the current Code of Professional Conduct for Financial Advice Services. A student seeking to be licensed as a financial adviser in New Zealand should consider taking the Certificate in Business Studies (Financial Services pathway) which does grant such status. It will be possible to cross credit some of the credits from the certificate back into the bachelor’s degree as part of the elective schedule.

The Graduate Diploma in Arts (Economics) will give you the equivalent of an undergraduate major in economics without completing a second bachelor’s degree. The Graduate Diploma in Arts (Economics) is a bridging tool for graduates in other subjects to get the equivalent of a major in economics.

Gain practical business skills that employers are searching for with Massey’s Postgraduate Diploma in Business. You’ll be able to design this qualification to suit your interests and your lifestyle.

The Postgraduate Diploma in Business (PGDipBus) provides you with an advanced education in business. It consists of taught courses, though you may include a project in an area of interest.

If you have a degree (not necessarily in business) and would like to study business at a postgraduate level this qualification may suit you.

The Bachelor of Engineering (Electronics and Computer Engineering) will help you become an excellent electronic and computer engineer. You will be multi-disciplinary, have excellent practical skills and be able to design, develop and manage both software and hardware projects. You will be capable of working in a team environment and solving problems from the device level to networks, communication systems and embedded systems.

Electronic systems sense what is happening in the world around us. Computer systems process this data to extract information, or to control some activity. Virtually every aspect of our lives involves electronic and computer technology.

Tablet computers, smart phones and internet banking are commonplace today. These are the obvious examples of electronics and computers in modern day life. However, most electronics and computer systems are hidden:

• In appliances (from toasters to washing machines to refrigerators)
• In cars
• In traffic systems
• In heating systems.

Electronics and computers have integrated and become all-pervasive in modern-day life, which ensures the continued relevance of this area of engineering.

The Postgraduate Diploma in Information Sciences will give you in-depth knowledge and expertise in Computer Science, Information Technology or Software Engineering. Many students choose to complete the Postgraduate Diploma in Information Sciences with a mix of courses that best suit you.

You can include courses in computer science, information technology or software engineering. You can also add data science, cyber security, information systems and/or business management.