Bachelor of Communication in Digital Marketing

at Massey University - Auckland Campus New Zealand

With Massey’s Master of Arts (Sociology) you can build on your undergraduate interests. Sociology is about understanding and describing our local society and its global setting.

Sociology is about understanding and describing our local society and its global setting. Sociologists are interested in almost all aspects of the social world and in your MA (Sociology) you’ll consider questions such as:

• how is society structured?
• how is society changing?
• what divides or unites social groups?
• what causes the inequalities we see in society?
• how does power operate?

With a Massey MA (Sociology) you’ll ask challenging questions about how power structures function in the social world. You’ll study culture, ethnicity, class, inequality, gender, mass media, politics, environment, and social change as well as individual and group interactions.

Undertake a shorter, more flexible study option with the Diploma in Science and Technology at Massey.
Later you may have courses you have passed under the diploma qualification credited to a bachelor’s degree. That will be on the proviso that the courses comply with the regulations of the degree in question.

The course is open to anyone who has gained admission to Massey University, but in some cases, specific courses may require a subject background at level 3 NCEA.

To understand learning in social settings of both formal and informal education, we must also understand the psychological concepts behind learning and social interaction. The Diploma in Arts (Educational Psychology) draws on knowledge from both psychology and education to introduce new ways of thinking about learning and development. It addresses the topics of learning and motivation, individual and systemic educational strategies that are inclusive of all learners.

Massey’s Postgraduate Diploma in Speech and Language Therapy provides qualified speech-language therapists with advanced clinical and theoretical study in speech and language therapy.
Massey’s Postgraduate Diploma in Speech and Language Therapy will help you develop the skills needed to independently analyze, appraise and synthesize research.

You’ll learn to consider the relevance and application of research to the socio-cultural context of the individuals you support. You’ll reflect on your own practice and apply your new knowledge. You’ll also explore theoretical models and develop your knowledge of research methodologies, as well as human ethics principles and procedures. This will enable you to provide quality clinical services to individuals in the community. You’ll remain competitive as future professional advances occur in the field.

The Postgraduate Diploma in Information Sciences will give you in-depth knowledge and expertise in Computer Science, Information Technology or Software Engineering. Many students choose to complete the Postgraduate Diploma in Information Sciences with a mix of courses that best suit you.

You can include courses in computer science, information technology or software engineering. You can also add data science, cyber security, information systems and/or business management.

The Bachelor of Business (Economics) is a versatile degree where you will learn how the world of business works and gain the skills to interpret global information and events. In this major you can specialise in a number of areas including: international trade and finance, resource and environmental economics, financial economics, managerial economics and public policy.

The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee. It will give you skills you can use in many different types of businesses, in New Zealand and around the world.

The Bachelor of Business (International Business) gives you the skills to manage the world of international business. You will learn the many challenges that come from doing business with different countries. You’ll understand how to negotiate and communicate across cultural and linguistic barriers.

The global economy has a major impact on our daily lives. The products we use, the financial transactions we undertake and our jobs are all subject to international business decisions. Understanding these impacts allows us to work more effectively in society and in business.

Learn how to gain business insights, create loyal customers, and plan strategies and solutions to help companies thrive.

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

• Social media and digital marketing
• Marketing communication and advertising
• Marketing new products
• Omni-channel retail marketing
• International marketing
• Customer intelligence.

With a Diploma in Arts (Creative Writing) you will examine great creative works and explore your personal creative approach through poetry, life writing, script writing and fiction.

Inspiration, communication and vocation are at the heart of Massey’s exciting Diploma in Arts (Creative Writing). It offers you the chance to develop your writing so that it’s pitch-perfect for a variety of audiences. You’ll enhance your critical thinking. You’ll also master a wide range of transferrable communication skills, all while pursuing your own creative vision.

Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).

Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.