Bachelor of Communication in Digital Marketing

at Massey University - Auckland Campus New Zealand

Sociology is about understanding and describing our local society and its global setting. Sociologists are interested in almost all aspects of the social world. During your study of the Bachelor of Arts (Sociology), you will consider questions such as:

• How is society structured?
• How is society changing?
• What divides or unites social groups?
• What causes the inequalities we see in society?
• How does power operate?

With a Massey BA (Sociology) you will ask challenging questions about how things really are in the social world. Culture, ethnicity, class, inequality, gender, mass media, politics, environment, social change and individual and group interactions are important areas that you will study. This is a broad subject that will teach to you think critically about the world and investigate social issues.

Studying software engineering will see you gain the knowledge, tools, and practical skills to be able to design, construct, test, and maintain large software applications.

The Bachelor of Information Sciences (Software Engineering) is a joint major which means that you will study aspects of both computer science and information technology.

Your learning will focus on:

• The design and construction of large software applications
• Both soft and hard software development skills
• The technical knowledge of computer programming from computer science combined with the design and team skills of information technology.

Is anything really good, or true, or beautiful? Do people have free will, or does science show that free will is an illusion? Are minds distinct from bodies or are they the same thing from a different viewpoint?

Pretty well everything in philosophy is open to challenge. That is what drives what we do in philosophy: we ask questions and challenge ordinary assumptions. Philosophy is about the development of strategies to achieve greater clarity and consistency in our thinking. It emphasizes the reasons for ideas. You will learn how to understand what you read rather than just to remember it. You’ll also learn how to engage constructively in debate and to think in new ways.

Learn how to gain business insights, create loyal customers, and plan strategies and solutions to help companies thrive.

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

• Social media and digital marketing
• Marketing communication and advertising
• Marketing new products
• Omni-channel retail marketing
• International marketing
• Customer intelligence.

Massey provides you with the technical skills and knowledge to take your place in the fastest-growing industry in the world. Connect with the industry while you study to get a head start in software development.
Massey’s Bachelor of Information Sciences (Computer Science) will give you the skills to become a sought-after ICT professional, able to take on a wide variety of roles in the software industry.

Massey teaches students the applied skills and knowledge needed to succeed. Massey is the only university in New Zealand specialising in the C and C++ programming languages that are highly sought after by employers. You’ll also learn Java, Python, SQL and other languages. Every computer science course includes practical assignments.

Build on your understanding of how language works. Massey’s Diploma in Arts (Linguistics) will teach you the concepts and structures in languages and cultures around the world.
Language is part our everyday lives, yet how much do we actually understand about how it works? Linguistics is the study of language, its structure and meaning, how it is learnt and used, and what this says about who we are and where we come from.

Linguistics broadens your understanding of how language works in your own society. It also provides understanding of concepts and structures in languages and cultures beyond your own.

You’ll identify core similarities in language and communication, two activities that define us as humans. This qualification will appeal to you if you enjoy learning languages or have a curiosity about language.

The Massey BA (Social Anthropology) will give you a different perspective on the world, global culture and society.

Studying social anthropology will develop your understanding of other cultures and contexts and show you how your way of life is just one of many possible ways of being human. Social Anthropology invites us to ask questions about the cultural implications of migration, human trafficking, religion, gender fluidity, cyberspace, fracking, hyper-consumption, food security, scientific enquiry, city living to challenge your existing beliefs and put yourself in others’ shoes.

The Master of Quality Systems is unique in New Zealand. It is the only graduate-level tertiary academic qualification in quality management throughout New Zealand and Australia. It will give you a career advantage in seeking positions related to quality management.

What will you learn?
This program focuses on developing critical awareness of and expertise in the following areas:

• Quality management and its component aspects (inspection, quality control, assurance, and continual improvement).
• Contemporary quality thinking and methods including iso systems, statistical thinking, systems thinking, business excellence, lean, and six sigma improvement.
• The application of management theory to quality systems
• Ability to conduct self-directed research in an aspect of quality management theory or practice
• research methods
• Management of people undertaking quality projects and the people-related aspects of quality program implementation.

Topics you will study include quality systems design, lean management, six sigma statistical analysis, value chain management and quality improvement. You will learn how to undertake in-depth research, followed by your own in-depth research (thesis) on an area of interest to you.

The Diploma in Business Studies is a flexible program that can be completed in one year full-time. 

Specialise in Zoology for your Master of Science at Massey
When you study towards the Master of Science (Zoology), you will be able to take advantage of Massey’s expertise in animal-related disciplines. We have a wide and relevant group of expertise within the university:

• zoology
• veterinary science
• ecology
• wildlife health
• conservation biology
• agriculture
• physiology
• animal science
• environmental management
• social sciences.

You will learn from, and research with, highly-skilled, internationally recognised and active researchers in these fields, with a huge depth of knowledge and experience. Whatever focus you’d like to have in your postgraduate study and research, there is likely to be an expert at Massey who can help you dig deeper into your area of interest.