Bachelor of Screen Arts with Honours in Factual Production

at Massey University - Wellington Campus New Zealand

Your study of public relations delivers knowledge and skills that are in increasing demand – public relations is one of the fastest-growing specialist areas of communication.

The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities. You’ll also learn strategic thinking, planning, writing, research and information processing skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners:

• Organise events
• Write and edit media releases
• Write and edit online and print newsletters and publications
• Manage risk and crisis communications
• Develop strategic public relations plans, and
• Build relationships through digital media.

Massey's Diploma in Communication will introduce you to a selection of disciplines in the communication field.

A Diploma in Communication can open up employment pathways in the many fields including:

• Public relations
• Communication management
• Arts administration
• Event management
• Relationship management
• Journalism
• Web content management
• Social media advising
• Brand management
• Advertising
• Marketing/communications executive
• Media planning/buying.

With a Massey Diploma in Arts, you can study what you enjoy and explore subject areas that spark your interest.

You can complete the Diploma in Arts with or without an endorsement in a subject area. Completing the diploma without endorsement lets you sample different subjects and build a qualification that reflects your own particular interests.

If you want to take an endorsement, you can choose from 25 subjects from the Bachelor of Arts degree and specialise in the one that sparks your passion.

Massey’s Diploma in Arts is extremely flexible and you can include courses from many disciplines, including some from outside the humanities and social sciences.

The world is undergoing a radical shift in how people communicate, work and share ideas. More people can share more ideas in more ways than ever before - photos, video, animations, tweets, graphics and experiences. We can connect with people across countries, languages and cultures. People can interact with governments and corporations in new ways, while they are using the same tools to try to influence us.

Visual communication design (VCD) offers huge scope and flexibility. At Massey, we teach a diverse range of media, like print, web and video, and give you the chance to try all of them. Within VCD you can explore and specialise in print, typographic and editorial design, information and graphic design, web, interaction and service design, and illustration and branding. You’ll learn to solve complex design problems. You’ll follow your interests and aspirations by developing a higher level of expertise in a specific area.

Gain practical business skills that employers are searching for with Massey’s Postgraduate Diploma in Business. You’ll be able to design this qualification to suit your interests and your lifestyle.

The Postgraduate Diploma in Business (PGDipBus) provides you with an advanced education in business. It consists of taught courses, though you may include a project in an area of interest.

Gain a qualification of international-standing with strong practical industry skills. Massey’s journalism programs are the only ones in Australia or New Zealand accredited by the US organization the Accrediting Council on Education in Journalism and Mass Communication.

The Postgraduate Diploma in Journalism is based on leading overseas journalism qualifications. It is for those with no journalism experience who wish to enter the industry, or those with some experience who wish to develop specialist knowledge. Either way, you will learn the skills needed to be a successful journalist.

The Master of Management (Journalism) is a qualification for those who are wanting to prepare for a career in journalism or those who have already been in the industry and are interested in specialising.

Textile design has many possibilities including fashion, interior, or gallery outcomes. Develop skills in colour, styling, texture, pattern, and surface application. You can specialise in print, dye, knit, weave, mixed media and non-woven textiles, going beyond traditional fabrics.

We prepare you for the rapidly evolving world of work and business. We’ll help you develop your own research and design approaches and push the boundaries of current textile practice. Skilled innovators will always have the edge.

Massey provides an intellectual and creative environment, encouraging critical debate. You'll be positioned to make your own choices about the design and manufacture of your own textiles. That could include questions like sustainability values and ethical production. We train you to create opportunities, identify new concepts, and take part in the global industry.

Textile design research at Massey has particular strengths in:

• Adding value to New Zealand wool products
• Developing innovative ways to use textile waste, and
• Sustainability.

Expressive arts is unique in New Zealand and was created in response to student demand. As part of your study, you will be able to choose from a range of activities such as devising, directing and writing theatre, writing creative works including fiction, poetry, creative nonfiction, writing for children, and screenplays, or filming and producing digital video.

Commonplace across all major broadcasters and platforms is the audience's desire to consume factual series, bite-size web content and formatted shows from around the world. Factual Production is usually associated with non-fiction broadcast and includes formats such as documentary, chat shows, comedy, quiz and reality shows etc. In addition to broadcast TV, these formats are distributed across a number of different digital platforms both real-time and pre-recorded.

You will go on a journey of discovering compelling real-world true stories and characters lighting the screens of Aotearoa, as well as the international market. This deep dive into factual development, production and post- production reveals the mechanisms of fun and formatted, multi-camera, and studio shows all the way to long-form storytelling around the big issues of the day and character-based features.

We will investigate how the story or format defines the best approach to making the content, alongside explorations to discover your unique, creative voice.