Master of Creative Enterprise

at Massey University - Wellington Campus New Zealand

Concept design is about visualising and developing the ideas behind film, television, gaming, performance, products and interactive experiences.

In the Bachelor of Design with Honours (Concept Design), you’ll use traditional and contemporary art forms to communicate your concepts for new objects, characters or environments. This could include drawing and sculpting 3D models, as well as making digital plans and renders.

You could be designing characters, creatures, props, vehicles and machines, all the way to building entire worlds to form the foundations of feature films, theme parks, events, toys or exhibits.

Concept design is one of the first stages in every design process. Concept designers create the basis for further production and development, rather than finished products.

The world is undergoing a radical shift in how people communicate, work and share ideas. More people can share more ideas in more ways than ever before - photos, video, animations, tweets, graphics and experiences. We can connect with people across countries, languages and cultures. People can interact with governments and corporations in new ways, while they are using the same tools to try to influence us.

Visual communication design (VCD) offers huge scope and flexibility. At Massey, we teach a diverse range of media, like print, web and video, and give you the chance to try all of them. Within VCD you can explore and specialise in print, typographic and editorial design, information and graphic design, web, interaction and service design, and illustration and branding. You’ll learn to solve complex design problems. You’ll follow your interests and aspirations by developing a higher level of expertise in a specific area.

Textile design has many possibilities including fashion, interior, or gallery outcomes. Develop skills in colour, styling, texture, pattern, and surface application. You can specialise in print, dye, knit, weave, mixed media and non-woven textiles, going beyond traditional fabrics.

We prepare you for the rapidly evolving world of work and business. We’ll help you develop your own research and design approaches and push the boundaries of current textile practice. Skilled innovators will always have the edge.

Massey provides an intellectual and creative environment, encouraging critical debate. You'll be positioned to make your own choices about the design and manufacture of your own textiles. That could include questions like sustainability values and ethical production. We train you to create opportunities, identify new concepts, and take part in the global industry.

Textile design research at Massey has particular strengths in:

• Adding value to New Zealand wool products
• Developing innovative ways to use textile waste, and
• Sustainability.

In the Bachelor of Fine Arts with Honours – BFA (Hons) – you’ll spend two-thirds of your time in the studio, experiencing different approaches to making art, and developing your own unique practice.

The qualification isn’t media-specific so you can focus on the methods and ideas of contemporary art production, and make bodies of new work that are responsive to a variety of contexts. Work, learn, and collaborate alongside students across disciplines and year levels. You can work across a range of media, such as:

• Sculpture
• Painting
• Drawing
• Performance
• Installation
• Moving Image
• Photography
• Printmaking
• Site-Responsive Work
• Curatorial Activities
• Art Writing.

The BFA (Hons) will stretch you, ground you in art theory and immerse you in art-making, with the support of some of New Zealand’s most notable fine artists.

Commonplace across all major broadcasters and platforms is the audience's desire to consume factual series, bite-size web content and formatted shows from around the world. Factual Production is usually associated with non-fiction broadcast and includes formats such as documentary, chat shows, comedy, quiz and reality shows etc. In addition to broadcast TV, these formats are distributed across a number of different digital platforms both real-time and pre-recorded.

You will go on a journey of discovering compelling real-world true stories and characters lighting the screens of Aotearoa, as well as the international market. This deep dive into factual development, production and post- production reveals the mechanisms of fun and formatted, multi-camera, and studio shows all the way to long-form storytelling around the big issues of the day and character-based features.

We will investigate how the story or format defines the best approach to making the content, alongside explorations to discover your unique, creative voice. 

Industrial design is about designing better and smarter products used in daily life. It includes practical design and study of the manufacture and use of products, equipment, and furniture.

The Bachelor of Design with Honours (Industrial Design) encourages innovative thinking and creative application of new technologies. You’ll learn how to meet social, cultural, economic, and environmental needs of people of today and the future.

You'll learn to arrive at design solutions and show them by using many materials and techniques to create models and prototypes with a professional level of finish.

Your learning is studio-project based. You'll research and design a diverse range of items from tools to kitchenware, jewellery to sporting goods, furniture to agricultural equipment. 

The Bachelor of Design with Honours (Integrated Design), you’ll select courses from two or more of the other seven majors in the Bachelor of Design with Honours. You’ll push your study beyond traditional design boundaries.

Choose courses to form a unique programme of study, in consultation with the qualification leader. You can choose courses from the following disciplines:

• concept design
• fashion design
• industrial design
• photography
• spatial design
• textile design
• visual communication design (including graphic design, illustration, advertising and branding, interaction design and more).

Study musicianship and performance in the popular genre of your choice — whether you’re a singer, DJ, or in a band, Music Practice will give you the skills and confidence to take risks and make it in the music industry.

In the Music Practice major, you’ll learn songwriting, composition, musicianship, and performance from some of New Zealand’s top musicians and professionals. The Bachelor of Commercial Music has strong connections with the music industry in New Zealand and around the globe, guaranteeing you an immersive, real-world-focused music education.

You’ll develop your writing and performing craft in your instrument or interface of choice—that could be an instrument, your voice, or your computer.  Learn to produce and compose music with industry-standard software and hardware, in some of the best facilities in the Southern Hemisphere.

Combine research and practice to give you the skills you need to make your mark in the highly competitive creative industries.

You’ll learn about a range of creative roles. You will then develop innovative commercialisation models to take your creative work to the marketplace.

With taught courses in critical studies and enterprise, as well as an individual creative project, the MCE emphasises entrepreneurship and innovation. You’ll be encouraged to explore the commercial applications of your work.

Your projects will focus on building a sustainable career in the creative sector. You will learn practical skills in areas such as lighting and sound design, studio production, software development and audio-visual content, depending on your area of focus.

If you have a creative idea you want to develop and commercialise, the Master of Creative Enterprise will equip you with the tools to see your creative vision from development through to commercialisation.

The Master of Management (Communication) focuses on key skills that will increase your business knowledge, to help move your career in a new direction.

Perhaps you do not have previous communication experience, but have found yourself a manager of communications staff. Or you may be looking at moving into a management role in a communications area. The Master of Management (Communication) will give you the in-depth knowledge and skills for these roles.

The strategic management of communication channels within an organisation is a growing discipline. It can be very demanding, requiring an ability to multi-task and constantly re-prioritise.

The Master of Management is a professional, relevant and contemporary qualification.

It has a unique core of courses that focus on key business skills like communication, leading and working in teams, and current issues in business.