Bachelor of Business in Marketing

at Unitec Institute of Technology - Mt Albert Campus New Zealand

Overview

The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers’ hearts and minds using both traditional and new methods. You’ll discover how to identify consumers’ needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics. This program has been developed, and in some cases is being co-taught, with input from national and international business leaders. You’ll get the opportunity to create and present marketing campaigns for organisations as part of your course work; our students have previously conducted online advertising campaigns (Google AdWords and Facebook advertising) for numerous New Zealand businesses.

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Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

Unitec Institute of Technology - Mt Albert Campus

Location

Bachelor of Business in Marketing Assistant Fee

$21450

Tuition Fee

$NA

Average Cost of Living

$0

Application Fee

Bachelor of Business in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Detailed Program and Facts

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

Other Courses by Unitec Institute of Technology - Mt Albert Campus,New Zealand

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You might have a strong interest in the people side of business, or solid leadership and management experience that you’d like to back up with a qualification. Whether you’re new to the workforce or returning to work and need a skills refresher, this programme will prepare you to take on roles leading or managing people and projects.

 

Programme overview
Skilled leadership and management professionals are highly sought after in the business world. Great leaders know how to inspire and motivate people in an organisation. Great managers help their teams achieve company goals by removing process roadblocks and fostering good working relationships. Together, the roles are vital to the growth and success of a business.

You might have a strong interest in the people side of business, or solid leadership and management experience that you’d like to back up with a qualification. Whether you’re new to the workforce or returning to work and need a skills refresher, this programme will prepare you to take on roles leading or managing people and projects.

Here are some of the technical and people skills you’ll develop:

  • Attain leadership skills
  • Understand operations management, human resource management and change management
  • Learn techniques for continuous improvement
  • Contribute to business planning
  • Manage projects within scope, resources and time
  • Negotiate and positively influence others to achieve the organisation's outcomes
  • Develop a positive workplace culture and team engagement
  • Promote compliance with internal and external requirements

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View All Courses by Unitec Institute of Technology - Mt Albert Campus, New Zealand

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