Bachelor of Arts (Hons) in Digital Media Production

at Anglia Ruskin University - Cambridge Campus United Kingdom

Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge.

You know the importance of marketing, both for yourself and your organisation. And you want to grow that knowledge in a digital, brand-orientated way.Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand are highly sought after.The world of marketing moves fast, but at ARU you'll learn the skills you need to keep pace, grow a brand and think strategically about its future.

By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.

We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.

We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You'll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers.

Develop your individual practice, explore and experiment with new processes and media, and engage with contemporary practice and theory by studying for our BA (Hons) Fine Art degree at Cambridge School of Art.

At ARU, studying Fine Art allows you to experiment with your creativity, explore materials and processes, and discover which media best communicate your ideas.

We encourage creative risk-taking, and you’ll have to the chance to explore many new practices and artistic platforms, including photography, printmaking, performance art, film and video, digital media, installation and site-specific approaches. Take a look at some of our students' work.

Our tutors, who are all professional artists, and expert technicians will be on hand to support you. It’s one of the reasons our course is ranked 7th in the UK for 'Satisfaction with Teaching' (The Guardian University Guide 2020).

Here at Cambridge School of Art you’ll be hands-on in your own studio space from the very start of your course. Our studios are based around our digital and traditional exhibition space, the Ruskin Gallery, and you’ll work closely with fine artists in other years and with students from across our creative community. Perhaps most importantly, you’ll get time, guidance and support from our team of practicing artists, dedicated to your creative development. We’ll support you to experiment with materials and across a range of different media, processes and techniques as you develop confidence and build a substantial portfolio of work.

We learn outside the studio too, with visits to local exhibitions, galleries in London and international trips to centres of contemporary art such as Berlin, Madrid, Amsterdam and the Venice Bienniale.

Throughout the course there are opportunities to collaborate and exhibit your work and it’s a great way to develop professional skills in curating, event management, marketing and promotion.

Our students have recently held exhibitions at Cambridge ArtSpace and created site-specific installations at the Institute of Astronomy, the Botanic Gardens and the Museum of Technology. You’ll also showcase your work in our graduating degree show and, as a (Hons) Fine Art student, you’ll also be considered for our annual Supanee Gazeley Prize, a £3,000 award for the best Degree Show exhibition.

All our students are invited to attend the lecture series run by our Fine Art Research Unit, exposing you to contemporary debates in fine art practice. You’ll also study the history and theory of fine art, giving you a solid grounding for careers in the creative and cultural sector, such as curation, arts administration, or arts publishing and journalism – as well as teaching and education.

With an eye on your future career, you’ll receive ongoing support to find placements and work experience and you can also take an optional placement year.

Focusing a range of periods and themes including British and global histories, race and politics, gender, sexuality and the body, and also how we recreate history, you’ll take part in hands-on historical research to make sense of how past events have shaped our world today.

Cambridge is the perfect place to study history. Thanks to our close links with local organisations, you’ll find yourself handling historical objects, leafing through archival material, and working with museum professionals, as well as engaging with digital sources and archives.

There’s also the chance to study abroad for a semester, take part in European field trips, and go on work placements as you prepare for a career in many different fields including business, management, local government, heritage, museums and more.

As a history student at ARU, you'll form an understanding of why people and societies think and behave as they do – and how these actions can echo down the centuries. This historical insight will sharpen your ability to analyse and tackle complex problems, such as how social divisions arise and dictators come to power. You’ll also form an awareness of the limitations of our knowledge and the dangers of simplistic explanations.

These are important skills, with the World Economic Forum listing complex problem solving and critical thinking as two of the top 10 skills we need to thrive in today’s workforce.

In Years 2 and 3, our optional modules allow you to explore the areas of history that interest you most, with topics including the First World War, modern British politics, sport, the Russian Revolution and histories of everyday life. There is even a class on the history of James Bond! Meanwhile, your Undergraduate Major Project lets you complete a substantial piece of research work so that you become a historian in your own right.

You’ll be supported by staff, recognised as leaders in their field, whose expertise ranges from British imperialism and Victorian studies, to modern politics, gender history and the history of sense and emotions. It’s no surprise that our BA (Hons) History degree came 4th in the UK for ‘Satisfied with Teaching’ in The Guardian University Guide 2019 – and received an overall satisfaction score of more than 94% in the National Student Survey 2020.

Develop your writing in a supportive and creative environment, with tips from our team of professional writers on how to improve your technique and get published.

Join a course taken by many successful published authors and take your creative writing to a professional level.

Our Masters course in Creative Writing will give you the opportunity to improve your writing by practising and sharing it with a close group of fellow writers, including specialist lecturers who are published authors.

You’ll study the most acclaimed writers of the past 200 years and discover the techniques they used to make their work stand out. We’ll give you opportunities to practise your technique in areas such as characterisation, structure and pacing, and experiment with different forms of writing.

Our BA (Hons) Television Production course has a specific focus on the television Industry. In the UK, the industry has proved to be resilient and as it bounces back post-COVID, technically competent, creative professionals specialising in TV will be highly sought-after.

Study at ARU in Cambridge, and develop your technical and creative skills in our industry-standard facilities, which include a fully-equipped HD multi-camera TV studio.

With an increase in streamed content, on-demand services and UK exports – and with innovations always round the corner – TV is the place to be.

Television and its associated internet/streaming platforms are among our most dominant forms of media, producing vast amounts of entertainment, factual and journalistic content.

The emergence of streaming over the last ten years, and the way it has shaped and transformed our habits, makes this a fascinating time to address traditional and new modes of production and distribution.

As well as developing your technical skills, you’ll look at important issues around representation, identity, and ultimately a central critical question: what is television?

Our Artificial Intelligence degree course has been designed with the industry and employers in mind, meaning you have the opportunity to learn the professional skills you’ll need after graduation.

You’ll learn all about the history of AI, the systems that underpin AI and the advanced algorithms that are employed. To achieve this, you’ll be using the most up-to-date technologies including software packages and hardware infrastructure.

This course gives you the opportunity to take a placement year during your studies, where you’ll build up experience working and make industry contacts to benefit your studies and enhance your long-term career prospects.

As part of your studies with us, you will be able to access online educational resources from the Intel AI Academy and AWS Educate programme. Our specialist facilities include a Cisco and AI lab, and we use tools such as Microsoft Imagine Premium and VMware IT Academy. We encourage collaboration, so you’ll also learn through activities with your peers, and lectures and seminars from industry experts.

You’ll develop your skills in information design, visual identities, packaging and promotion, cross-platform advertising and design for the web. You’ll work in our dedicated Graphic Design Mac suites and base room, bouncing ideas off other student designers and getting guidance and support from the course team, all of whom have worked in the design industry for clients including Tesco, Lotus Cars, Manchester United, Saatchi & Saatchi, The NUS, and the UK Film Council.

You’ll also work closely with a number of graphic design studios, including?Cambridge University Press, CPL,?The District, and Onespacemedia, who will set your live briefs as well as providing lectures and one-to-one feedback, ending with a final review that can often lead to work placements, internships and long-term professional relationships.

You’ll also go on field trips, enter design competitions including Penguin Random House Student Design Awards, YCN?or?D&AD? and can choose to join our annual visit to Amsterdam. There’s even the chance to study abroad for a semester, with funding on offer to help cover the costs.

With its vibrant studio culture, our Graphic Design degree will encourage you to push boundaries and challenge existing thinking by developing innovative design solutions as well as a keen understanding of professional practice. You’ll experiment with print-based design as well as digital commercial practices including site-specific, interactive, motion graphics, mobile media, app design (UX/UI), web and multimedia work.

Our Design & Crafts courses are ranked 8th in the UK for 'Satisfied with Course' and 3rd for 'Satisfied with Teaching' in The Guardian University Guide 2020 reflecting how our students value their experience at Cambridge School of Art.

Master advanced data science tools and techniques and learn to apply them across a range of industries, with our Applied Data Science conversion degree in Cambridge.Data science promises to enhance technology, business models, and decision-making across a range of sectors – from manufacturing to social care; and cyber security to banking.There’s strong demand for data scientists. Our Applied Data Science Masters degree will give you the knowledge and analytical skills you need to join this rapidly growing sector.

As it’s a postgraduate conversion course, you don’t need a degree in computing or data science to apply.Study at ARU in the centre of Cambridge, and benefit from a week-long placement as part of your course.Our MSc Applied Data Science degree takes you, step by step, through the major building blocks of data science.

By studying at ARU, you’ll gain highly marketable skills such as programming, data acquisition and cleaning, data analysis and feature extraction, data visualization, data mining, and machine learning. You’ll become proficient in advanced data science tools and techniques too – such as deep learning and predictive models – and learn about artificial intelligence.

And finally, you’ll complete a data science research project, based on your real-life experiences of working in a part of our University.

We’re always focused on the needs of industry and the real-world application of data science. And so, we incorporate real datasets and industry-simulated projects into our course modules. You’ll find this helps you to understand the challenges and constraints that organisations face – and hone your skills and expertise accordingly.

Our BA (Hons) Illustration and Animation course explores the connections between animation and illustration, helping you to create sequential narratives using a variety of methods – from traditional handmade image-making, to the latest specialist 2D digital animation, 3D CGI used in industry and cutting-edge interactive techniques.

As well as gaining strong software skills and a good understanding of animation, timings and motion, you will become an innovative and creative thinker. You will develop creative abilities, technical skills and a personal language within animation, with the focus being on illustration and design.

Within our supportive and vibrant studio culture, you will work on a range of projects from narrative animation, animated idents, motion graphics, character design, storyboarding, CGI and concept art to develop a body of work for your professional portfolio and showreel, preparing you for industry.

Perhaps most importantly, you’ll get time, guidance and support from a team of industry professionals, animators and illustrators and visiting industry experts who are dedicated to your creative development. In your final year you will also receive guidance from an assigned industry advisor dedicated to the year.

While developing a unique visual style, you’ll also focus on the core foundations: studying the world around you, refining your drawing skills, learning the fundamentals of animation skills using industry standard 2D and 3D animation software, such as TV paint and Maya and learning to create engaging stories through moving images.

You’ll go on group reportage drawing trips, with opportunities to visit museums, galleries and animation festivals in the UK and overseas. You’ll find lots of visual inspiration in Cambridge – from the Botanic Gardens to the art collection in the Fitzwilliam Museum, to the city’s architectural beauty and vibrant cultural and student life.

Immerse yourself in our specialist printmaking workshop at Cambridge School of Art, where our facilities enable you to engage with the histories of information and technological media, fine-art, craft and mechanical reproduction, as well as new digital and mixed-media approaches to ideas of reproducibility and the mediated image, within the expanded field of print.

On our MA Printmaking course, you will explore and embrace new ways of thinking and making within a fine-art, multi-disciplinary, experimental andcritically informed environment, supported by experienced print and fine art practitioners.By recognising its traditions and also adopting a forward-thinking approach to what printmaking can be in the 21st century and beyond, you will be encouraged to take risks, to challenge and question existing conventions of print, and to consider its critical and contemporary contexts.

This Masters degree is an ideal course for print-based artists looking to extend their practice and for those less experienced to creatively explore a more print-specific language and approach to art practice.

Teaching is primarily through one-to-one and group tutorials, seminars, workshops and studio critiques, in which you will learn about recent theories, contexts and practices. With access to the print and fine art studios, you are also encouraged and expected to develop your work and research independently.

Technical demonstrations and refresher sessions are offered in both traditional and emerging processes, including relief and intaglio printing, screenprint, plate lithography, photo-based and digital media. You are encouraged to experiment with these in your creative work, supported by staff who are experienced artists working across disciplines.

As an MA Printmaking student, you will benefit from links we have with external arts organisations, such as Curwen Print Study, galleries and exhibition spaces, both in Cambridge and further afield. London is only a short train journey away, and our connections with the MA Printmaking course at Camberwell College of Art will give you opportunities for critical exchange and to network with fellow MA students. We also encourage you to visit relevant exhibitions and events and to submit work to open exhibitions and prestigious competitions and prizes. In 2021/2022, we will be offering a new Printmaking Bursary across CSA for students working in print, supported by Curwen Print Study.