Master of Arts in Intercultural Communication

at Anglia Ruskin University - Cambridge Campus United Kingdom

Enhance your marketing skills and learn how to create and manage a successful brand, with our Masters degree in Cambridge.

You know the importance of marketing, both for yourself and your organisation. And you want to grow that knowledge in a digital, brand-orientated way.Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand are highly sought after.The world of marketing moves fast, but at ARU you'll learn the skills you need to keep pace, grow a brand and think strategically about its future.

By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there's a strong focus on practical, hands-on learning, including the option to take a placement in industry.

We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this we’ll examine a range of marketing techniques and strategies.

We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You'll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers.

Entrepreneurial businesses are everywhere. But whether they’re local or global, they’re all based on a similar set of values and motivations. They’re about seizing and creating opportunity.

Study BSc (Hons) Entrepreneurship at ARU Peterborough, and develop the attributes, skills, and abilities you need to work in an international entrepreneurial environment.

We’ll help you harness your creative abilities and commercialise your business ideas ready for scale and focus on meeting the challenges of turning your ideas into reality.

As an Entrepreneurship graduate, you’ll have the confidence, knowledge, and skills to start your own venture, scale up an existing business, or work with an established organisation to deliver innovation. You’ll be able to spot opportunities, evaluate risks, and have the know-how to develop products and services that people need.

As a student at ARU Peterborough, you’ll enjoy a hands-on learning experience working with employers in industry. You’ll master a variety of technical methods to enable you to bring an entrepreneurial perspective to a wide range of business settings.

We’ll learn about the macro environmental and global contexts in which entrepreneurial businesses operate, including economic, ethical, legal, political, sociological, technological, socio-economic, and cross-cultural aspects.

One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges.

You know that today’s business world is connected, fast-paced and innovative; that industry needs creative thinkers and new ideas. And you want to graduate with knowledge that’s fresh and relevant. Our International Business Management degree will ensure you do just that.

By choosing ARU you’ll be able to study in Cambridge – a truly international city – spend a semester abroad, and take a placement year in a company of your choice. It’s your chance to design your future.

Employers are looking for graduates who will not only survive, but develop and thrive in a global business environment. Our role is to help you become that person.

We realise that people do business in different ways, and for different reasons. But we also know that some common issues underpin all modern business ventures, such as sustainability, intercultural awareness, globalisation and innovation.

Our BSc (Hons) International Business Management degree focuses on these complex issues, and how you can manage them.

We understand that while you’re here to learn, you’re also laying the foundations for your future career. We want to help you enhance your employability, and we do that in three ways.

Firstly, we host regular visits from employers, guest speakers and business events – helping you build a network for when you graduate.

Throughout your International Business Management degree you’ll also benefit from lectures and seminars on CV preparation, job-hunting, obtaining work experience and more.

And finally, we work with employers to make sure you graduate with the knowledge, skills and abilities they look for. They help us review what we teach and how we teach it – so you can be sure you’re working on projects that reflect the needs and priorities of business.

Gain an in-depth understanding of artificial intelligence concepts, principles and technologies affecting cyber security. Learn to implement AI to monitor and protect against cyber attacks.

If you’re a network engineer, cyber security specialist or computer scientist with a relevant degree looking to gain expertise in AI techniques applied to cyber security, this course will meet your needs.Our MSc Artificial Intelligence with Cyber Security is designed to prepare you in the area of network, information and computer security, focusing on the strategic implementation of AI-enabled security methods.Study with ARU in Cambridge and learn in a business-focused context that will allow you to assess new and existing cyber security threats and apply AI techniques to minimise them.

The security of business systems and data is vital. Most security vendors claim to do some kind of AI in their solutions, either to spot malicious behaviour patterns or to add support to overloaded security operation centres.

AI is clearly changing how security vendors approach threat detection, yet AI in security is still in its infancy.

This Masters in Artificial Intelligence with Cyber Security degree will give you skills and knowledge to stay ahead of the game as you learn to implement AI to monitor and protect against cyber attacks.You’ll consider the legal, economic, societal and ethical issues that an AI-based cyber system might impact on and learn how to implement IT strategies to conform to the appropriate professional, regulatory and ethical guideline constraints.

As a postgraduate student at ARU you’ll also have the opportunity to engage with real-life business problems through our guest lectures. These will give you an understanding of business needs in this area and help prepare you for your future career.

Combine film theory and media theory with practical skills including film-making, multimedia content creation and digital publishing.

Our BA (Hons) Film and Media degree will introduce you to the key issues debates in film and media from feminism and postmodernism to the impact of film, TV, music and the media on society, including politics, youth culture and technology..

You’ll also create your own short films in video, animation or 16mm format. Working in our professional TV and film studios, you’ll be trained in all aspects of the craft, including camera operation, sound recording and editing. You’ll also be able to focus on particular areas of interest, including digital publishing (building apps), radio production, screenwriting and computer coding.

As a Film and Media student at ARU, you’ll learn the language of film from the perspective of a film-maker, and use this to inform your own short films. You’ll also explore current issues around our data-driven society through modules in digital media theory and law, culture and technology and use this knowledge in the production of apps, podcasts or online platforms.

You’ll also have the opportunity to carry out a work placement, or produce a commissioned product, in the area of your choice as you prepare for a career in film- and media-related roles, including production, post-production, digital content creation and journalism. You can also take an optional placement year.

In your final year, your moving image work is screened at the Cambridge Arts Picturehouse. The best films will also be selected for showing at the annual Cambridge Film Festival.

Throughout your BA (Hons) Film and Media degree, you’ll be supported by our team of expert lecturers and a close-knit community of students and graduates.

What’s more, you can choose to study abroad as part of your course, and get funding to cover the cost.

Immerse yourself in placements that will help you build practice-based midwifery skills and knowledge. Study in Cambridge, Chelmsford or Peterborough, in our cutting-edge, true-to-life skill laboratories and become a part of our supportive midwifery community. When you graduate, you’ll be ready to start your career as a registered midwife.

A career in midwifery brings with it unique rewards. This degree will open up a world of opportunities for you to make a difference and support families during some of the most important moments of their lives.

Modern midwives do much more than assist with birth. They work closely with other healthcare professionals to support women throughout pregnancy and childbirth.

We’ll help you develop into a competent midwife who’s able to work as a team member or leader. Your time will be divided equally between classroom study and supervised placements.

You’ll learn to assess individual women and to plan, implement and evaluate care that meets the needs of mother, baby and family. You’ll recognise and respond to factors that affect the physical, emotional and social well-being of mothers and babies, too. And you’ll build essential problem-solving skills while learning to work with professionals from a range of disciplines.

As a Musical Theatre student at ARU, you’ll train with industry professionals, take part in showcases and productions from Year 1, and gain real-world experience.

On our BA (Hons) Musical Theatre degree you will gain skills unique to musical theatre training, specifically actor-musicianship, physical theatre, dance and choreography.

Your tutors will include established musical directors, artistic directors and choreographers – and you’ll learn in professional facilities including our Mumford Theatre.

With a buzzing creative scene, and opportunities to perform in renowned local venues, Cambridge is the perfect place to study Musical Theatre. You can even choose to study abroad for a semester, with funding on offer to help cover the cost.

In your first year as a Musical Theatre student we’ll work on a small-scale musical, before tackling a full-scale book musical as your second year begins.

Next comes an Industry Project on an intense four- to five-week schedule, led by a professional director and our resident Musical Director. This gives you a real-world, authentic experience of industry practice in musical theatre production. We’ll also support you to learn through work-based projects, internships or placements. You can even take an optional placement year.

Our Musical Theatre degree features four productions and two skills showcases. You’ll learn advanced audition techniques and produce your own showreel. Alongside this, you’ll gain confidence, emotional resilience, and the ability to work as part of a team.

Graduate ready for careers in musical theatre and a wide range of professions in the creative industries, the arts, and education.

Our planet urgently needs well-trained wildlife conservationists to find solutions to the problems of biodiversity loss.If you’re passionate about wildlife and planning a career in conservation, this Masters degree will equip you with the applied skills you need.You’ll focus on the sustainable management of wildlife and habitats and learn how to analyse and interpret data in the interests of conservation.Our MSc Applied Wildlife Conservation has been developed with international environmental organisations, so you can be sure your skills and knowledge will be valued by employers.

You’ll study in Cambridge, where you’ll benefit from specialist guest lecturers and our links with local conservation organisations such as the British Antarctic Survey and the International Union for Conservation of Nature.

Field trips will give you the opportunity to work on conservation projects in the UK and abroad. As well as a number of day field trips, we offer an optional residential field trip, usually overseas, to enable you to explore issues central to wildlife conservation and sustainability, in situ.

Key practical skills you’ll gain include the use of Geographical Information Systems (GIS) software to map and analyse species distributions and support conservation planning, and statistical analysis skills.

You’ll develop research skills, and we’ll also support you to gain communication skills important in your future career as a scientist or conservationist engaging with non-governmental organisations and the wider public.

On our Media and Communication degree you’ll develop an in-depth understanding of our data-driven society and contemporary media environment. You’ll explore issues such as digital media theory, identity and representation, politics and popular culture. You’ll learn to analyse and debate the latest theories and discover the impact of media on all our lives such as the role of ‘Fake News’ and the ethical responsibility of journalism in a 'post-truth' age.

Working in our specialist facilities, you’ll also get hands-on and engage with media production including documentary filmmaking, photography, and digital publishing; creating apps, podcasts or new online platforms.

Choose to study abroad for one semester and get funding to cover the cost, and hone your skills through work placements. You can also choose to take an optional placement year.

As a BA (Hons) Media and Communication student at ARU, you’ll be able to focus on particular areas of interest, such as social media, TV, music, journalism, popular or subculture. You’ll also have the opportunity to carry out a work placement, or produce a commissioned product, in the area of your choice as you prepare for a career in media-related roles, including film, TV, photography and social media, broadcasting, production, post-production, digital content creation and journalism.

On all of our modules, you will work with industry-standard equipment and software, including Adobe Premiere, Photoshop and After Effects.

Do you want to enhance your managerial skills and career prospects to take on senior HR roles? This Masters will give you the expertise needed to assemble the right people and organisational structure to effectively carry out your organisation’s objectives, given the rapidly changing and increasingly globalised labour market.

We believe that managers learn with and from each other to find solutions to real-life problems at work so we encourage participative learning methods and work-based assignments so that it's not just you who benefits from your development, but also your employer. You can study with us while continuing to work.

Our course will suit you if you are in the early or middle stages of your HR career. Strengthening your existing experience and providing new knowledge to develop your specialism, its grounding theory, future-focus, international perspective and strategic approach aims to open up a world of opportunities for you. We’ve over 25 years of experience delivering CIPD qualifications and we aim to help you develop as a reflective practitioner and ‘thinking performer’.

You’ll have exposure to a range of cutting-edge HR concepts. Keeping our class sizes small promotes supportive networking relationships, helping you to learn in a natural way that resembles real working environments and suits the dynamic and intuitive nature of the course content. Working in a team and providing feedback as part of reflective discussion is especially effective for you, because communication, behavioural analysis, persuasion and negotiation abilities are all abilities possessed by outstanding HR managers.

Enjoy state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our virtual learning environment through which you can access study resources and help.