Bachelor of Arts (Hons) in Fashion Branding and Communication

at Arts University Bournemouth United Kingdom

This degree will help you to prepare for professional practice (part 1 ARB/RIBA) and investigate the ways we live in the world through material and spatial relationships. You'll develop skills that will form the foundation of your career in architecture: making, collaborating, designing and communicating. Integrating practice with theory is at the heart of professional architectural practice, so that’s exactly what you’ll do here.

You’ll explore, experiment and develop new solutions. Discussing and presenting your work you'll share ideas about architecture through making tangible propositions, mindful of how they might be realised.

This ‘research-by-making’ approach encourages risk-taking, innovation and entrepreneurship. Both inside and outside of the studio, as well as in regular seminars, lectures and reviews, you’ll work on projects that require a creative balance of rigour and risk, informed by your design, technical and contextual knowledge.

At every stage in your degree, you’ll have opportunities to build on your own practice through collaborations with other courses. You’ll develop an understanding of the practice and theory of architecture, grounded in making, along with critical thinking and a familiarity with the material nature of architectural ideas. You’ll explore the practice of making thoughtful, tangible, inhabited places that mediate between the individual, the world we live in, and the others we live with.

You'll learn the skills needed to take on key creative and production roles in both live-action drama productions and documentaries.

Creating any sort of film depends on a team of technically gifted individuals working together. You'll discover the relationship between the various roles and stages of film production, including designing, editing, sound, cinematography, production and direction. As a film student at AUB, you'll have access to state-of-the-art equipment and well-equipped studios. We have professional filmmaking equipment for each part of the process, from pre-production to the delivery of completed films.

We’ve recently been awarded Gold by the TEF (Teaching Excellence Framework) which assesses the quality of teaching. Our staff are exceptional.

Our staff are inspiring teachers, researchers, industry practitioners and technicians who are here to support you with your studies and help you to achieve outstanding outcomes.

Our BA (Hons) Acting course will appeal to you if you're passionate about pursuing a performance career. You’ll have plenty of professional and technical support and we encourage you to experiment and work collaboratively with other students on your own projects.

In our dynamic studio environments, you’ll learn to experiment, test and develop your illustration practice. You can explore drawing, painting, sewing and printmaking, as well as photographic, digital, moving image and interactive media.

The engaging and creative course will be your stepping stone to an exciting career in making.

With access to the latest technology and traditional resources, you will learn to make things using an extensive array of materials, tools, and techniques. You will develop the making skills needed for rewarding careers in film, architecture, exhibition, and design. You will develop as an independent thinker, who is capable of solving problems, and taking imaginative leaps in creative design and making.

You will work on live collaborative projects with students from other courses and with industry professionals. Using our strong links with the creative industries, you will have opportunities to undertake work experience with leading companies in the UK and abroad.

Our graduates have progressed in their careers to run departments at Pinewood Studios, RSHP, Foster + Partners, Chalk Studios and Rusty Squid. This course has been the first step in the journeys of many successful graduates, leaders, and innovators. You will get the opportunity to work in our award-winning and purpose-built ‘CRAB’ Drawing Studio, which was designed by Professor Sir Peter Cook RA.
You will also work in Passiv Haus and our well-equipped Printmaking Studio.

Students apply to the course predominantly from graphic design courses but are welcomed from a variety of backgrounds (if they can show an aptitude for typography). Students may have studied photography, architecture, illustration, interaction design, three-dimensional design, fine art, or, subjects such as journalism, philosophy, psychology, anthropology or sociology.

Whatever your background, you’ll be required to reflect on your worldview; the underlying assumptions and understanding that guides and constrains your practice, and to use this reflection as a starting point from which to further develop. Your practice can take many forms: it can be self-expressive, or socially orientated; print, screen-based or three-dimensional.

It can focus on an aspect of a well-defined area of design, such as branding, experimental typography, publishing, and user-centred design, or on something more unconventional defined as part of your study.

Graphic designers often work in groups, sometimes comprising members from different disciplines. MA Graphic Design provides many opportunities to work in interdisciplinary ways as it sits alongside the courses of other disciplines. Many of the taught sessions such as the introduction to research methods and processes occur in these interdisciplinary groups. At other times however you’ll be developing your project with your supervisor and other students on your course. This will require you to develop a theoretical framework, methodology and research methods that support your research focus.

As a graphic designer you should anticipate the possible consequences of your design interventions, including the meanings constructed through your practice, in relation to ethical and sustainability issues as well as to other relevant contexts. Creative approaches are required that respond to complex situations in which many problems reside. Outcomes are not constrained by media or by limited interpretations of what it is to be a graphic designer.

Consequently, an outcome might involve the design of an experience or service, as much as it might concern more conventional forms of graphic production.

On this course, you’ll gain practical skills and explore the thinking behind fashion branding and communication. You’ll create image and film, and develop visual identities using the latest creative software. We’ll also teach you the theory behind everything from creating a narrative for an image to building a global brand identity.

Great fashion communication comes about through collaboration. In AUB’s creative community, you’ll have the chance to do just that. You’ll be introduced to, and work with, students on other BA (Hons) courses, including Fashion, Commercial Photography, Textiles, Film Production and Make-up for Media and Performance, so the opportunities are limitless to apply your skills and collaborate.

According to the British Fashion Council, the UK Fashion Industry supports 797,000 jobs. With a degree from AUB, you will also make your own unique mark in this exciting space.

We’ve recently been awarded Gold by the TEF (Teaching Excellence Framework).

Our teaching staff are exceptional. They're inspiring teachers, industry practitioners, technicians and researchers who are here to support you with your studies and help you to achieve outstanding outcomes.

Visual Communication combines skills in illustration, graphic design, typography and digital design to create images that persuade or inform.

From the start, the course focuses on hand-drawn imagery to develop a feel for the shapes and styles that connect with audiences. Practical experiences will be used to develop your skills. We’ll help you to build your visual awareness and understanding of the world around you. In addition to plenty of theory and debate, you’ll have the chance to work on live briefs with other students and find work placements in creative businesses.

Visual Communication underlines the importance of good ideas. You’ll leave with all the practical skills that you need to work in a vibrant and exciting industry. Our graduates work as freelancers in small design companies and with larger firms, both locally and internationally.

Performance designers are storytellers. Visual storytellers. BA (Hons) Performance Design and Film Costume creates innovative, individual and adaptable designers.

The performing body is at the core of the design work on this course and all students will create costume designs from the first year onwards. Great attention is paid to the study and design of historical, contemporary and experimental costume for film, theatre and site-specific projects.

In addition to costume design, some students will also go on to design and paint sets and make props and puppets for live performance, festivals, other events and exhibitions.

Some students will specialise in preparing themselves to work in the costume departments of film and TV productions with the aim of becoming costume designers in these industries.

The current BA Hons Costume and Performance Design course has been awarded the Queen’s Anniversary Prize for its ‘distinguished degree-level education in costume design for the UK’s leading creative industries'.

MA Digital Fashion innovation recognises individuals and their aspirations and celebrates ideas, making, and creative risk-taking. Our guiding principle is to offer distinctive, exciting and challenging opportunities for you to engage in your respective subject disciplines. This will help you critically engage with, and redefine your particular approaches to your practices and position them within your chosen external, creative, economic, and cultural environment.