Bachelor of Science (Hons) in Marketing

at Aston University United Kingdom

This course, which combines electronic engineering and computer science knowledge and experience, will enable you to be skilled in digital electronics, a highly sought after skill set in the current employment market. 

What you’ll learn
You’ll gain a solid grounding in software engineering and computing systems, complemented by engineering expertise in digital electronics and telecommunications. To build a bridge between hardware and software specialists you’ll study computing and electronics with single honours students from the electronic engineering and computer science subject groups.? In the second and final year, you’ll be able to choose specialist options in preparation for your future career. These options include digital system design, telecommunications systems, optoelectronics and signal processing. In your final year you’ll undertake an in-depth project, based on your area of specialism.

We place particular emphasis on encouraging the development of essential professional skills, including communication and the ability to work as part of a team.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

Study business alongside International Relations to learn more about contemporary issues in global politics, with an integrated placement year to give your career prospects a real boost.

What you’ll learn
As a business student at Aston, you’ll study the theories, principles, and underlying concepts of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the international relations strand of the course, you’ll get an introduction to the international state system and to the structure and purpose of international organizations, such as the United Nations, the World Health Organization (WHO), and NATO. You will develop a knowledge and understanding of the nature between states and also of the roles played by international institutions, other intergovernmental organizations, multinational corporations, and NGOs.

The BSc (Hons) Computer Science with Business aims to produce graduate software developers who specialise in managing software development for business.  
 
We focus on the design, construction and application of computing systems to meet the requirements of business organisations.

What you’ll learn

With students joining the programme from a variety of different backgrounds, year one brings everyone to the same level of knowledge.  
 
The remaining years of the Computer Science with Business programme will give you a firm grounding in the principles of computer programme design and business organisation.  You will also have the opportunity to extend your knowledge beyond the traditional business use of IT, getting fully up to speed with new developments with the internet, e-business and distributed computing and multimedia systems.  
 
If you choose our four year course, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects. Our staff will help you find a suitable placement and support you during your year.

Marketing influences organisational success, from business growth to behavioural change. Understand the core concepts of marketing theory and develop the skills and experience to apply them.

What you’ll learn
Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.

Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year.

You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas.

Our Transport Management programme, which is part of the civil engineering and infrastructure cluster here at Aston, examines the economic, operational, societal and environmental issues related to the transport and distribution industries.

The skills you will gain are in high demand and, as a graduate, you will be able to work on developing and building transport solutions that are more efficient, more sustainable and future-proof.

What you’ll learn
Health and safety considerations are implicit throughout, and the science and mathematical skills behind infrastructure will underpin your studies. Gaining project management knowledge and building professional relationships are other key areas of your studies.

The course includes examples, illustrations, visits and case studies from the transport sector, with your studies incorporating all the relevant management skills: accounting, marketing, human resources and operations management. All are set within the context of the transport related industries, with a focus on including passenger and freight modes.

This course will equip you with the analytical ability and skills required to understand and assess the business environment, whilst gaining the knowledge and understanding of the strategic role that leadership can make within a wider organizational context.

The MSc Strategy and Leadership will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

Business analytics is one of the fastest-growing disciplines in business today. Our data-rich society demands effective solutions to inform everything from strategic business decisions to policymaking.

What you’ll learn
You’ll study how analytical and computing tools can be applied in a business setting to provide fresh insight and tackle complex problems.

You will experience a balanced approach of teaching, hands-on practice, and training in the relevant tools as you develop the skills to inform and influence decision-making when it matters most. All of this will help you prepare for your professional career as well as identify particular areas of interest.

Digital electronics and computer systems are significant in commerce, industry and the home, and have an ever increasing impact on the way we work and live. To gain the competitive edge over its global rivals, British industry and commerce needs trained computer systems engineers with skills in both hardware and software who can assess, harness and influence the growth of information technology.

Our Electrical and Electronic Engineering MEng course is designed to stretch our top students and includes a 12 month industrial placement. It gives you the opportunity to study electronics and computer science more deeply than at BEng level while also gaining valuable industry experience.

What you’ll learn

The first two years of the MEng are taught alongside the BEng degree and you’ll gain a solid grounding in software engineering and computing systems, complemented by engineering expertise in digital electronics and telecommunications. To build a bridge between hardware and software specialists you’ll study computing and electronics with single honours students from the electronic engineering and computer science subject groups.?

In the second and final year, you’ll be able to choose options that enable you to specialise in preparation for your future career. These options include digital system design, telecommunications systems, optoelectronics and signal processing.

The final year is taught alongside our master's programmes and you can choose options from the stream that most interests you, including communications, sensing, computing or electrical power. You will also undertake an in-depth project, based on your areas of specialism.

Study a BSc (Hons) History and English Literature degree course at Aston University to grow your understanding of the world we live in and learn about the past to build a better future for all. Make the most of your potential by combining your studies in global contemporary history with English literature, and completing an integrated placement year for a flying start to your career.

What you’ll learn
Working closely with experienced historians, you’ll have opportunities to study topics such as nationalism, state-building and inter-state relations; the history of war and peace; religious and ethnic conflict; trauma and memory; and issues of globalisation in the present that can only be understood by looking to the past. For example, you’ll learn how the British Empire helped to create the NHS, why Britain voted to stay in the EU in 1975 and why Margaret Thatcher became the first pop star of British international relations.

All organizations and businesses need people who can problem-solve, plan and manage. With a combination of maths and the management and leadership skills needed in business, you’ll be in high demand.

What you’ll learn
The program combines economics, finance, and business-oriented modules with applied maths modules, preparing you for a high-level career in the private or public sectors.

Our joint honors program enables you to choose a combination of maths and economics modules in your second and final years and will ensure your learning experience is exciting and relevant for tomorrow’s challenges. You’ll also have the opportunity to develop key employability skills including communication, presentation, and report writing. On this course, you spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects. Both Schools have strong links with major employers ranging from the biggest communication companies to the pharmaceutical industry.