Bachelor of Science (Hons) in Marketing

at Aston University United Kingdom

The latest events such as Brexit and the COVID-19 pandemic have pushed companies to look at their global operations and supply chains more strategically, including how to digitise their products, advance towards services, and produce more sustainably, and as a result global operations and service management have quickly become business-critical areas of expertise in modern business.

Our Masters in Global Operations and Service Management will prepare you for a global approach to business operations and the growing service sector. This includes rethinking the role of globalisation on multi-national business models, particularly when it comes to strategy, location, supply chains, logistics, sustainability, and product design and innovation.

Globalisation has made international commercial law more relevant than ever. Examine the relationship between law and business within an international context and prepare yourself for a range of careers in law or a management position in another area of business.

This course is your stepping stone to a rewarding and fulfilling career. Taught by academics and industry professionals, this course will enhance your knowledge of the law and how it’s applied in the world of international business. This course will further your understanding of global commerce and help you gain valuable practical skills

Whether you want to secure a job in law or land a management position in another area of business, we can help you to achieve your career ambitions.

We use a variety of modern teaching methods to ensure you get the most from the course. Our sessions are interactive and involve discussion of course materials, current issues and lively debate regarding not only what the law is, but also what it should be. In the current challenging employment market, our sessions are also designed to improve your employability skills.

Understand the world and how to change it. Whether you want to run your own business, succeed in a global organization, or make a difference in society through social enterprise, Business and Sociology could be for you.

What you’ll learn
You will establish foundations in sociological approaches to gender, race, class, and sexuality before more complex issues between science and race, reproductive politics, corporate power, climate change, aging, religion, and media power.

You’ll study the theories, principles, and underlying concepts of the main functions of management, equipped with a strong understanding of business models and processes, all brought to life with real-world examples and case studies. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions. 

Study the International Relations and Global Governance MA course at Aston University – a leading centre for research on Europe and international relations – to give you a head start in your future career.

What you’ll learn
On this masters, you’ll study international relations theory and explore government structures from a global perspective.

Examine the governance of global problems, such as trade, health and the environment, and explore issues of national and multi-national governance through organisations such as the World Trade Organisation (WTO) and the World Health Organisation (WHO).

You will develop a wide-ranging skillset, including negotiation skills and public speaking, which will help to open doors when it comes to forging a career working for international organisations, governments and political institutions.

Study the BSc (Hons) Politics and Social Policy degree course at Aston University to examine the major political, economic, and social issues facing governments and societies across the world, and how the policies they develop impact all our lives.

What you’ll learn
In this course, you’ll have the opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan, or the emerging global powers. You will not only study the traditional subjects of the discipline, such as security, political economy, or democratization but also have the chance to delve into ethics, sports, gender, protests, or religion.

On the social policy strand of the course, you’ll examine why governments take particular decisions in key policy areas and develop a detailed understanding of processes of policymaking at global, national, and local levels of government. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

You will investigate the economic, social, and political forces which influence government decision-making and develop a detailed understanding of policy-making processes at global, national and local levels of government. You will also explore in-depth, the outcomes and consequences of various government policies on the economy and society. Studying the nature of policy delivery and management by various organizations, such as local governments, schools, and businesses will prepare you for a range of career paths.

Study the BSc English Language degree course at Aston University to learn theoretical knowledge and cutting-edge linguistic skills for the explanation of language in applied contexts.

What you’ll learn
By studying English language in-depth, you will develop critical awareness and gain invaluable communication, analytical and critical skills for your future working life.

Your first year of studying English language at Aston will give you a broad introduction to language and meaning, to the influence of form and context and to the role of language in society.

In the second year, alongside core modules, you can pick the elective modules that interest you the most – such as Language in the News Media, the Language of the Law, Stylistics and Creative Writing. These modules are designed to equip you to describe the features of spoken and written language in technical detail, as well as collecting, managing and working with linguistic data.

Through practical sessions, you will develop the skills to teach English as a foreign language and understand the roles, techniques and dynamics of the classroom.

In the final year, you can choose from a wide range of elective modules to suit your interests and/or career plans, whether you see your future in education, business, law or elsewhere. You will also produce a substantial piece of individual work in the form of a dissertation on an agreed topic of your choice.

An optional placement year offers the chance to apply your learning in a work or study placement in the UK or overseas. Whether you choose to study abroad, work for a company or to teach, Aston’s links with employers, schools and universities around the world mean you will have a wide range of options to boost your employability. Finally, our versatile range of joint honours courses means you can pursue your passion for English alongside a wealth of language and social science options.

A Business Management and English Language degree from Aston gives you the chance to combine in-demand commercial and leadership skills, alongside theoretical knowledge and understanding of the English language, how it works in business, and its role in the workplace.

What you’ll learn
You will be taught by lecturers who are internationally recognized researchers in fields such as leadership communication, marketing, economic development, multi-national enterprises, forensic linguistics, language and gender, and TESOL.

With a professional placement year as one of its key features, the program is geared towards increasing your employability by providing you with the knowledge and skills required of professionals working in the public, private and voluntary sectors.

Study the Forensic Linguistics MA at Aston University, home of the world-leading Aston Institute for Forensic Linguistics, to take your linguistics skills to the next level and improve the delivery of justice through the analysis of language.

What you’ll learn
The Forensic Linguistics MA course aims to expand your linguistic analysis skills and understanding so that you can apply them to forensic texts, and in forensic and legal contexts.

You will learn from some of the world’s leading academics in the field of forensic linguistics, based at our research institute - the Aston Institute for Forensic Linguistics.

With strong demand for accounting and financial skills in the job market, our MSc Accounting and Finance will set you up for a rewarding career. The program will bring you up to speed with the fundamentals of accountancy and business finance, and develop an advanced understanding of the practical skills needed for graduate roles in the financial sector.

You’ll get the opportunity to engage with a Business Project or Dissertation. This is a substantial piece of work designed to provide you with the opportunity to analyze a business problem and practically apply the knowledge and skills developed during the course.

With strong demand for accounting and financial skills in job marketing, our MSc Accounting and Finance can set you up for a rewarding career.

On this stimulating and varied course, you’ll learn about the practical and strategic application of financial and management accounting information, business finance, as well as how corporations report on and engage with sustainability issues.

Digital electronics and computer systems are significant in commerce, industry and the home, and have an ever increasing impact on the way we work and live. To gain the competitive edge over its global rivals, British industry and commerce needs trained computer systems engineers with skills in both hardware and software who can assess, harness and influence the growth of information technology.

Our Electrical and Electronic Engineering MEng course is designed to stretch our top students and includes a 12 month industrial placement. It gives you the opportunity to study electronics and computer science more deeply than at BEng level while also gaining valuable industry experience.

What you’ll learn

The first two years of the MEng are taught alongside the BEng degree and you’ll gain a solid grounding in software engineering and computing systems, complemented by engineering expertise in digital electronics and telecommunications. To build a bridge between hardware and software specialists you’ll study computing and electronics with single honours students from the electronic engineering and computer science subject groups.?

In the second and final year, you’ll be able to choose options that enable you to specialise in preparation for your future career. These options include digital system design, telecommunications systems, optoelectronics and signal processing.

The final year is taught alongside our master's programmes and you can choose options from the stream that most interests you, including communications, sensing, computing or electrical power. You will also undertake an in-depth project, based on your areas of specialism.