Bachelor of Science (Hons) in Marketing (with integrated placement year)

at Aston University United Kingdom

Our Transport Management programme, which is part of the civil engineering and infrastructure cluster here at Aston, examines the economic, operational, societal and environmental issues related to the transport and distribution industries.

The skills you will gain are in high demand and, as a graduate, you will be able to work on developing and building transport solutions that are more efficient, more sustainable and future-proof.

What you’ll learn
Health and safety considerations are implicit throughout, and the science and mathematical skills behind infrastructure will underpin your studies. Gaining project management knowledge and building professional relationships are other key areas of your studies.

The course includes examples, illustrations, visits and case studies from the transport sector, with your studies incorporating all the relevant management skills: accounting, marketing, human resources and operations management. All are set within the context of the transport related industries, with a focus on including passenger and freight modes.

Get a head start in business and examine the major issues facing governments across the world, from terrorism to climate change, with an inter-disciplinary Business and Politics BSc degree course from Aston University.

What you’ll learn
You’ll study the theories, principles, and underlying concepts of the main functions of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the politics strand of the course, you will have the unique opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan, or the emerging global powers. You will not only study the traditional subjects of the discipline, such as security, political economy, or democratization but also have the chance to delve into ethics, sports, gender, protest, or religion.

Study Psychology and Marketing at Aston University, Birmingham, and experience the ideal blend of specialist subject learning, expert teaching, and real-world experience to prepare you for an exciting career in a range of roles.

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behavior.

Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways and insight into methods of changing their behavior.

Marketing is fundamental for organizational success, from business growth to behavioral change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.

If you want to build a career in the exciting world of Artificial Intelligence (AI) but don’t have a computer science background, this conversion course could be for you. This course also features the opportunity to undertake a professional placement in its second year.

What you’ll learn

We'll teach you the specialist, technical information you need, and you'll develop your ability to create ethical, well-justified, and appropriate AI solutions to real-life challenges. 

With an emphasis on practical experience, you’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions, preparing you for future challenges as you develop your career. 

You’ll work on your own and as part of a team on projects and presentations. The different projects will enable you to develop your communication and team working skills alongside your technical expertise, which is important as you enter the workplace.

A unique combination of strategy, management consulting, and international business, our MSc Strategy and International Business can kick-start your career.
This course will equip you with the skills to analyze companies’ strategic situations and develop practical strategic solutions for complex commercial problems. You’ll learn the vital role middle managers play in implementing strategy and how you can make strategy work in practice.

Electronic engineering impacts on so many areas of every day life so it is perhaps no surprise to find that it is the most extensive and pervasive of all the engineering disciplines.

Our courses are developed in collaboration with a wide range of industry sectors to give a broad but relevant degree so teaching won’t just be standard lectures and you’ll be encouraged to discover how science fiction becomes fact. Designing your own products and working with cutting-edge equipment will be a core part of the course. Our ground-breaking, fast-track, higher level Electrical and Electronic Engineering MEng course allows you to gain an MEng qualification in four years, rather than the traditional five years, making it a more time and cost-effective choice.

What you’ll learn

The first two years of the MEng are taught alongside the BEng degree. You’ll begin by covering the fundamental principles of the field, such as digital and analogue electronics, computing, mathematics and project management, rapidly developing the analytical skills to understand and begin designing electrical circuits and systems.

In the second and final years you’ll specialise by selecting from a broad range of career-focused options, including systems analysis, data acquisition and control, digital system design, telecommunications systems, optoelectronics and signal processing. The final year is taught alongside our masters programmes and you can choose to study a broad range of modules, or specialise in one particular area, such as communications, sensing, computing or electrical power. You will also undertake an in-depth project, based on your areas of specialism.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

You’ll undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles, and application of theories relating to leadership within organizations.

The MSc Marketing and Leadership will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course, which combines electronic engineering and computer science knowledge and experience, will enable you to be skilled in digital electronics, a highly sought after skill set in the current employment market. 

What you’ll learn
You’ll gain a solid grounding in software engineering and computing systems, complemented by engineering expertise in digital electronics and telecommunications. To build a bridge between hardware and software specialists you’ll study computing and electronics with single honours students from the electronic engineering and computer science subject groups.? In the second and final year, you’ll be able to choose specialist options in preparation for your future career. These options include digital system design, telecommunications systems, optoelectronics and signal processing. In your final year you’ll undertake an in-depth project, based on your area of specialism.

We place particular emphasis on encouraging the development of essential professional skills, including communication and the ability to work as part of a team.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

Study the Forensic Linguistics MA at Aston University, home of the world-leading Aston Institute for Forensic Linguistics, to take your linguistics skills to the next level and improve the delivery of justice through the analysis of language.

What you’ll learn
The Forensic Linguistics MA course aims to expand your linguistic analysis skills and understanding so that you can apply them to forensic texts, and in forensic and legal contexts.

You will learn from some of the world’s leading academics in the field of forensic linguistics, based at our research institute - the Aston Institute for Forensic Linguistics.

What you’ll learn
In the first year, you’ll get a grounding in product design principles and an understanding of how design can affect the profitability of a business.

In the second and final year, you will take a common core of design modules to support your projects, integrating your design specialism with the core aspects of product design. You’ll also continue to develop skills that are relevant to your future career, whichever path you choose to take, including presentations and team working. Your final year will culminate in the opportunity to showcase your project work at the Aston Inspired final year design show.

We teach using a hands-on framework called CDIO - Conceive, Design, Implement, Operate – supported by 50 of the world’s top technical institutions. This enables you to apply real-world skills as you learn, enabling you to maximize your learning. You’ll do your learning in our state-of-the-art facilities, which include advanced 3D printing facilitates and a dedicated design studio with specialist equipment designed just for you.

We’ll support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

You’ll also have the opportunity to network with employers and showcase your work as part of the Mechanical Engineering and Design Industry Club, where you’ll be given opportunities to meet employers.