Master of Science in Marketing and Analytics

at Aston University United Kingdom

This postgraduate program embeds sustainability and sustainable development deep within the mindset of engineers, providing them with the skills to design and construct new technologies, and envision engineering solutions that embrace the challenges of global sustainable development. This course also features the opportunity to undertake a professional placement in its second year. 

What you'll learn

Through an integrated approach of Multi-/Inter-disciplinary, Real-World Problem-Based Learning and collaboration with our industrial partners and network, this course will enable engineers to innovate and bring forward more holistic solutions that meet human needs while protecting our natural resources, by equipping students with the necessary tools and skills in critical thinking, communication, team working, leadership, research, project management, and innovation that are required to produce globally-minded and socially aware engineers that are future agents of change, furnished with attitudes of service to engineering a sustainable world.

Understand the world and how to change it. Whether you want to run your own business, succeed in a global organization, or make a difference in society through social enterprise, Business and Sociology could be for you.

What you’ll learn
You will establish foundations in sociological approaches to gender, race, class, and sexuality before more complex issues between science and race, reproductive politics, corporate power, climate change, aging, religion, and media power.

You’ll study the theories, principles, and underlying concepts of the main functions of management, equipped with a strong understanding of business models and processes, all brought to life with real-world examples and case studies. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions. 

What you’ll learn 

Through the course, you will develop a comprehensive understanding of scientific principles, learn how to test and critically evaluate concepts and use engineering analysis and computational methods to assess the likely success of their application. 
 
You’ll also gain an understanding of business strategy and operations, developing your project management skills, and learning how to manage risks and work effectively as part of a team.  
 
CDIO - Conceive, Design, Implement, Operate: This is the innovative and hands-on teaching framework on which our curriculum is based, empowering you with the ability to apply your skills to real-world situations and take your learning to the next level. 

The BSc Human Resources and Business Management course draws on psychology, human resources and general management theory to develop insight into the world of work, preparing students with key skills in communication, negotiation and effective decision-making.

What you’ll learn
During your studies you will have the opportunity to gain real-world experience through your placement. You will develop a deeper understanding of psychological mechanisms that play a role in decision-making and team work, as well as how leaders can strategically bring about change processes, and why individual employees play an important role in organisational productivity. Your placement will also help you to develop key skills in decision-making, negotiation and communicating effectively.

In the first year, you will develop an understanding of the historical context within which work has developed and changed in the last century. This will equip you with an appreciation of how information technology and globalisation have altered business structures. You will also develop knowledge of key elements of business management such as economics, marketing, law and accounting.

The second year shifts focus to a deeper understanding of the issues around individual attitudes and behaviours. You will study modules on ‘Creativity in Organisations’ and the ‘Psychology of Work’, alongside continuing to develop knowledge of the wider business management issues through modules including ‘Employee Resourcing’ and ‘Digital Marketing’. In addition, you will develop skills such as data analysis, contributing to your decision-making and negotiation acumen.

At the end of your second year you begin your placement year, where you will have an opportunity to practice and apply the knowledge and skills you have so far developed.

The final year brings all of your learning together with a study of strategy and management, where the combination of human resources and business management takes focus through modules such as ‘Strategic HR and Leadership’.

You will develop specialised knowledge of employment law and the skills to use evidence to make persuasive arguments. You will draw on your placement experiences to make sense of critical HR issues like productivity, work engagement, burnout and stress at work. All this will prepare you to start either a specialised career in HR or a more general management role within organisations across a range of different sectors. On successful completion of your degree you will be able to apply for Associate CIPD membership.

Study Psychology BSc at Aston University, Birmingham, and experience our unique mix of expert teaching, specialist facilities, and real-world placement opportunities, which will help you to gain a deeper understanding of the complexities of human behavior.

Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour. This academic discipline encompasses a wide range of topics including how changes in the brain influence behaviour, why false memories occur, why people behave differently when they are in a group, how language influences thinking, how we learn to understand other’s intentions, how psychological distress can be alleviated, why we identify with some people and not others, how subconscious processes influence our behaviour, and how our thinking develops as we grow from children to adults.  

Studying psychology at Aston University will provide you with the basis for understanding why people act in certain ways and insight into methods of changing their behaviour.

Develop an understanding of the global business environment, including shifting competitive advantages, which influence strategic business decisions. You’ll also gain the knowledge required for initiating and managing innovation-based business strategies.

The Strategy and Entrepreneurship MSc will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course will develop your knowledge of theories, principles, and practices of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

With the rise of social media, the threat of cyber-attacks, appearance of pandemics e.g. Covid-19, and the impact of climate change on natural disasters, there has never been a more pressing time for organisations to establish effective crisis and disaster management strategies and to deploy the appropriate skills to handle them.

Our Crisis and Disaster Management MSc will give you a solid understanding of the core approaches to manage crises and disasters (such as Covid-19 and other similar ones) and of the wider impact on stakeholders, including the implications of mismanaged situations through relevant case studies, discussions and exercises. In the second semester you will also advance your knowledge in either the humanitarian stream or business crisis stream, helping you to progress your learning and career path in the area that interests you most. 

Study business alongside International Relations to learn more about contemporary issues in global politics, with an integrated placement year to give your career prospects a real boost.

What you’ll learn
As a business student at Aston, you’ll study the theories, principles, and underlying concepts of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the international relations strand of the course, you’ll get an introduction to the international state system and to the structure and purpose of international organizations, such as the United Nations, the World Health Organization (WHO), and NATO. You will develop a knowledge and understanding of the nature between states and also of the roles played by international institutions, other intergovernmental organizations, multinational corporations, and NGOs.

What you’ll learn
You will study literature, culture and history and explore the style choices of films, digital fiction, Instapoetry and Twitterfiction, alongside more traditional modes of text. We will equip you to critically engage with a variety of texts across both literary genres and periods, and you’ll be able to develop your skills as a writer through our Creative Writing module.

At Aston University, sociology is about real-life, everyday experiences. Our research-led teaching brings social theory to the study of pressing issues in the modern age, such as migration, climate change, welfare, crime, health and sexuality. We focus on key contemporary issues, social policy and decision-making, global trends and international comparisons.

On the sociology strand of the course, you’ll gain an in-depth understanding of social processes, organisational dynamics and inter-group relationships. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyse how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations. When learning about contemporary topics such as inequality, racism, health, migration, sexuality, identity, education, the media, crime and climate change, you will be taught by experts in these fields.

This degree combines the essential knowledge from economics and management that you will need to be able to understand how organizations develop and implement strategies to compete against each other in both domestic and international markets.

What you’ll learn
Studying this course will give you an in-depth understanding of business and strategic decision-making while developing both your analytical and quantitative skills. Knowledge of statistical and experimental methods used in economics is increasingly important for a successful professional career.

Theories, models, and methods are brought to life through teaching that focuses on active learning and content that stresses real-world examples and applications. The placement year helps to equip you with highly relevant transferable skills that further increase your value in the graduate labor market.

The course will help you to understand the relationships between different parts of an organization, and its interactions with the economic environment. Theories and frameworks in both management and economics education also develop your decision-making skills and your ability to manage teams effectively.