Master of Science in Marketing and Entrepreneurship

at Aston University United Kingdom

This brand new course gives you the skills to devise and develop artificial intelligence solutions alongside broader business strategy - a strong combination.

What you’ll learn

We'll teach you, specialist, technical information together with a deep understanding of how businesses work, to enable you to create ethical, well-justified, and appropriate AI solutions.

Our focus on this course is the application of your AI technical information and knowledge in a business setting, with a focus on machine learning and data mining to improve business processes. You’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions with this focus in mind.

As well as the development of your technical and business knowledge, you’ll also grow your communication and team working skills as you work on your own and with others on projects and presentations. One of these projects gives you the opportunity to develop a computer game, work as part of a team, and present your solution to the rest of your class.

Our four year course, integrated with a placement year, will develop your IT knowledge and give you the skills needed to provide businesses with consultative support, strategic direction and technological insight. There is also an option to gain a double degree (two degrees for the price of one).

This degree will develop your understanding of the management and communication of information, as well as the human, managerial and technical considerations.

You will learn the role that information technology plays in modern business environments and societies, and how technology can be the key to solving some of their biggest challenges.

What you’ll learn
This course will provide you with theoretical knowledge and skills, including analysis and problem-solving, which can be applied to a broad range of career paths.

You will learn the relationship between technical knowledge and human design, the complex role of IT in business, and how technology can be used to drive competitive advantage. 

In your first year you will develop a general knowledge of business theories as well as computing and IT. Your second year is focused on building your IT and computing skills. This will help you as you apply for placement opportunities in your third year.

This course has been designed specifically for those who haven't studied computer science at undergraduate level.

What you’ll learn

You’ll learn to master the tools you need to meet the computational challenges that business and society face, while building a solid base of theoretical knowledge to underpin your delivery of smart solutions and in-depth analysis.

As well as developing a systematic understanding of the software development process you’ll also learn how to make best use of huge amounts of data, enabling you and your future employer to make better business decisions.

We teach specialist subjects ranging from user experience (UX) design to artificial intelligence (AI) and data mining, and give you unique opportunities to apply your knowledge to solve real-world problems.

You’ll be able to get involved with our student-run software development company, Beautiful Canoe, as well as opportunities to work with businesses on real-world issues.

This brand new course gives you the skills to devise and develop artificial intelligence solutions alongside broader business strategy - a strong combination. This course also features the opportunity to undertake a professional placement in its second year. 

What you’ll learn

We'll teach you, specialist, technical information together with a deep understanding of how businesses work, to enable you to create ethical, well-justified, and appropriate AI solutions.

Our focus on this course is the application of your AI technical information and knowledge in a business setting, with a focus on machine learning and data mining to improve business processes. You’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions with this focus in mind. 

As well as the development of your technical and business knowledge, you’ll also grow your communication and team working skills as you work on your own and with others on projects and presentations. One of these projects gives you the opportunity to develop a computer game, work as part of a team, and present your solution to the rest of your class.

The study of international business is more important than ever. Technological, political and economic developments mean that daily business transactions can be conducted on a global scale, and international managers have added advantages in the employment market.

What you’ll learn

Aston Business School’s International Business and Management BSc will equip you with a solid understanding of strategic management in international business. Discover how differences in culture can influence the way we do business and understand how to operate in challenging environments abroad, both through theoretical knowledge and practical experience.

This degree has been developed in response to demand by alumni and our own advisory panel of international employers. It offers a core strategic management focus within an international business context. You will gain a solid foundation in your first year across a breadth of business topics before shaping your second and final years to concentrate your study on chosen specialisms.

Think you know about chemical engineering? Join our course here at Aston to learn how chemical engineers shape the world and get ready for a career in this exciting industry.

What you’ll learn
This course is designed to develop your engineering skills, in the context of a firm grounding in chemistry.?To ensure this, you will share your first year with chemists, giving you a good grounding in the subject before gaining a deeper insight into the industrial processes.

In later years you will specialize at a more advanced level in the core engineering topics as well as studying business, management, and sustainability, designed to further develop your problem-solving skills.?There will also be a focus on computer modeling skills with a strong emphasis on process simulation.

You have the option to spend a year on placement in the industry in your third year.?Many students take advantage of this option and find the experience extremely beneficial both for their development as an engineer and their final year performance.

In a globalised environment, economics can unlock answers to some of the biggest questions faced by business and wider society. Combine a theoretical and applied understanding of economics with an international business focus to equip you for a career in any sector.

What you’ll learn
You will understand how businesses work from an international perspective, gain analytical skills to evaluate the international market, and make informed decisions relevant to any business setting.

You will be asked to communicate economic theories from an international business perspective to audiences who do not specialise in this area, giving you the opportunity to develop your verbal and written communication skills.

Your interest and knowledge of international markets will be put into practice in your placement year, which you will do overseas. This helps you to put your learning into practice and also explore the areas of economics and business that you are most interested in. It also provides you with invaluable experience that will stand out on your CV and support your future career prospects.

Masters of International Business provides you with the highly sought-after global mindset, skills, and knowledge that are required for doing business in rapidly changing global context and prepares you to tackle the business challenges across the world confidently.

This stimulating course will equip you with a detailed knowledge and deep understanding of today’s global commercial environment. It will explore how business is conducted across borders, examine various business functions and their role in international commerce, whilst looking at strategic management and economics in an international business context.

You’ll also develop key transferable skills which, when combined with your well-rounded business education, will enable you to embark upon a variety of different career paths and help prepare you for management positions in global companies

Gain a qualification in cyber security with our dedicated degree course, created to meet demand from employers for graduates with skills in this area. 

What you’ll learn
You will learn how to help organizations to keep their businesses and customers safe with this practical course that will develop your professional and technical skills.

The practical orientation of our program, and industry input, will enable you to gain the full range of professional skills you need to start a career in cybersecurity.

Throughout the course, you will develop expertise in cybersecurity and the key applications of computing science with a particular emphasis on applications in industry and commerce.

You’ll be given a grounding in computer science early in your course before focusing on a range of topics including security management, designing secure systems and human factors in security.

Our Transport Management programme, which is part of the civil engineering and infrastructure cluster here at Aston, examines the economic, operational, societal and environmental issues related to the transport and distribution industries.

The skills you will gain are in high demand and, as a graduate, you will be able to work on developing and building transport solutions that are more efficient, more sustainable and future-proof.

What you’ll learn
Health and safety considerations are implicit throughout, and the science and mathematical skills behind infrastructure will underpin your studies. Gaining project management knowledge and building professional relationships are other key areas of your studies.

The course includes examples, illustrations, visits and case studies from the transport sector, with your studies incorporating all the relevant management skills: accounting, marketing, human resources and operations management. All are set within the context of the transport related industries, with a focus on including passenger and freight modes.