Master of Science in Marketing and Entrepreneurship

at Aston University United Kingdom

Understanding the potential of technology is key to modern life and our programmes are designed to address the latest business needs.

You’ll develop expertise in software development and the key applications of computing science through each year of the programme with particular emphasis on its use in industry and commerce.

You’ll be given a grounding in computer science early in your course, specialising and developing more advanced and unique expertise in later modules, for example computational intelligence, game development or computer animation.

What you’ll learn

You’ll learn how to run software projects, developing the skills to be a designer, programmer and project manager and understanding how to create usable and accessible software.

If you choose our four year programme, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects.

Our Transport Management programme, which is part of the civil engineering and infrastructure cluster here at Aston, examines the economic, operational, societal and environmental issues related to the transport and distribution industries.

The skills you will gain are in high demand and, as a graduate, you will be able to work on developing and building transport solutions that are more efficient, more sustainable and future-proof.

What you’ll learn
Health and safety considerations are implicit throughout, and the science and mathematical skills behind infrastructure will underpin your studies. Gaining project management knowledge and building professional relationships are other key areas of your studies.

The course includes examples, illustrations, visits and case studies from the transport sector, with your studies incorporating all the relevant management skills: accounting, marketing, human resources and operations management. All are set within the context of the transport related industries, with a focus on including passenger and freight modes.

If you want to build a career in the exciting world of Artificial Intelligence (AI) but don’t have a computer science background, this conversion course could be for you. This course also features the opportunity to undertake a professional placement in its second year.

What you’ll learn

We'll teach you the specialist, technical information you need, and you'll develop your ability to create ethical, well-justified, and appropriate AI solutions to real-life challenges. 

With an emphasis on practical experience, you’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions, preparing you for future challenges as you develop your career. 

You’ll work on your own and as part of a team on projects and presentations. The different projects will enable you to develop your communication and team working skills alongside your technical expertise, which is important as you enter the workplace.

Gain a qualification in cyber security with our dedicated degree course, created to meet demand from employers for graduates with skills in this area. 

What you’ll learn
You will learn how to help organizations to keep their businesses and customers safe with this practical course that will develop your professional and technical skills.

The practical orientation of our program, and industry input, will enable you to gain the full range of professional skills you need to start a career in cybersecurity.

Throughout the course, you will develop expertise in cybersecurity and the key applications of computing science with a particular emphasis on applications in industry and commerce.

You’ll be given a grounding in computer science early in your course before focusing on a range of topics including security management, designing secure systems and human factors in security.

Study a BSc (Hons) Economics and Politics degree course at Aston University and tackle some of the most challenging, controversial and real-world issues facing governments, business and the wider society today.

What you’ll learn
On this degree course, you’ll have the opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan or the emerging global powers. You will acquire the ability to analyse and understand political problems, socio-cultural change and political institutions and structures.

On the economics side, you’ll develop an ability to investigate a range of political and economic issues, and gain a sound understanding of how economic and political issues are often closely interrelated in today’s globalised mass society. You’ll become familiar with a range of tools needed to solve a variety of complex economic problems, and develop research and analytical skills, equipping you with highly relevant, adaptable skills that are transferable across whatever career path you choose.

What you’ll learn
Combining both core and specialized subjects, our programme prepares students for high-level careers in the private and public sectors.

In your first year, you’ll cover fundamental and advanced maths such as algebra, calculus, and geometry alongside applied maths topics like statistics, machine learning and quantum computing. Our joint honors course enables you to choose a combination of maths and economics modules in your second and final years.

On this course, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

Recent placements for mathematics students have included Warner Bros, where the student worked on data analysis about movie releases, and a hospital trust where the student was working with an e-prescribing team, helping to improve efficiency for patients.

Stand out from the crowd and kick-start your career in marketing on our MSc Strategic Marketing Management. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas, such as brand management or consumer behavior including their aspects.

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfill a variety of marketing roles across a wide range of organizations.

Study business alongside international relations to learn more about contemporary issues in global politics, with an integrated placement year to give your career prospects a real boost.

What you’ll learn
As a business student at Aston, you’ll study the theories, principles, and underlying concepts of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the international relations strand of the course, you’ll get an introduction to the international state system and to the structure and purpose of international organizations, such as the United Nations, the World Health Organization (WHO), and NATO. You will develop a knowledge and understanding of the nature between states and also of the roles played by international institutions, other intergovernmental organizations, multinational corporations, and NGOs.

Important strengths of the course include its focus on key contemporary issues in international relations and policy, such as security and the globalization of the international political economy. It is strongly geared towards increasing your employability, therefore designed to provide you with the knowledge and skills relevant to careers involving international partnerships in the public, private and voluntary sectors.

Discover how to undertake security valuation and portfolio management by studying equity, debt and derivative markets in domestic and international sectors, and learn about the key techniques used by financial traders.

What will I learn?
The course covers a wide range of stimulating subjects, including the valuation of investments, trading techniques, investment management and corporate finance from a broad as well as an international perspective. You’ll learn key theories to give you thorough grounding in these areas but also develop a practical understanding of how these various concepts and models are applied in real-life business scenarios.

We’ll ensure you have a clear understanding of the fundamentals relating to investments and what you should be looking for when making investment decisions. We explore equity, debt and derivative markets in domestic and international sectors. You’ll undertake security valuation and financial distress exercises and we explain various other techniques used by financial traders.

What sets this programme apart from others, is our strong focus on the practical application of technical skills in a trading or corporate financial setting.

Study the Forensic Linguistics MA at Aston University, home of the world-leading Aston Institute for Forensic Linguistics, to take your linguistics skills to the next level and improve the delivery of justice through the analysis of language.

What you’ll learn
The Forensic Linguistics MA course aims to expand your linguistic analysis skills and understanding so that you can apply them to forensic texts, and in forensic and legal contexts.

You will learn from some of the world’s leading academics in the field of forensic linguistics, based at our research institute - the Aston Institute for Forensic Linguistics.