Master of Science in Marketing and Leadership

at Aston University United Kingdom

Explore some of the biggest topics in the world today, from gender, race, and sexuality, to how we behave as a society, with our British Psychological Society (BPS) accredited Psychology and Sociology BSc at Aston University, Birmingham.

You’ll investigate and analyze how the human mind works, in terms of how it responds to various stimuli, and how our views on relationships and the wider world are shaped by societal structures, culture, and our collective experiences. In addition, you will have the opportunity to research why these societal structures exist in the first place; giving you a rounded view of human behavior and the impact we have on each other as fellow citizens.

Understanding the potential of technology is key to modern life and our programmes are designed to address the latest business needs.

You’ll develop expertise in software development and the key applications of computing science through each year of the programme with particular emphasis on its use in industry and commerce.

You’ll be given a grounding in computer science early in your course, specialising and developing more advanced and unique expertise in later modules, for example computational intelligence, game development or computer animation.

What you’ll learn

You’ll learn how to run software projects, developing the skills to be a designer, programmer and project manager and understanding how to create usable and accessible software.

If you choose our four year programme, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects.

A Business Management and English Language degree from Aston gives you the chance to combine in-demand commercial and leadership skills, alongside theoretical knowledge and understanding of the English language, how it works in business, and its role in the workplace.

What you’ll learn
You will be taught by lecturers who are internationally recognized researchers in fields such as leadership communication, marketing, economic development, multi-national enterprises, forensic linguistics, language and gender, and TESOL.

With a professional placement year as one of its key features, the program is geared towards increasing your employability by providing you with the knowledge and skills required of professionals working in the public, private and voluntary sectors.

This course will enable you to formulate, evaluate and select from alternative strategies and develop associated strategic decision-making skills in a marketing context. You’ll develop the knowledge required for initiating and managing innovation-based business strategies.

The MSc Marketing and Entrepreneurship will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of theories, principles, and practices of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

Our four year course, integrated with a placement year, will develop your IT knowledge and give you the skills needed to provide businesses with consultative support, strategic direction and technological insight. There is also an option to gain a double degree (two degrees for the price of one).

This degree will develop your understanding of the management and communication of information, as well as the human, managerial and technical considerations.

You will learn the role that information technology plays in modern business environments and societies, and how technology can be the key to solving some of their biggest challenges.

What you’ll learn
This course will provide you with theoretical knowledge and skills, including analysis and problem-solving, which can be applied to a broad range of career paths.

You will learn the relationship between technical knowledge and human design, the complex role of IT in business, and how technology can be used to drive competitive advantage. 

In your first year you will develop a general knowledge of business theories as well as computing and IT. Your second year is focused on building your IT and computing skills. This will help you as you apply for placement opportunities in your third year.

Explore the social structures and issues that have shaped your own life and learn not just how to understand the world, but how to change it. Understand some of the biggest debates in society and develop the skills you need to research what matters to you.

What you’ll learn
Sociology and Social Policy at Aston are about real-life experiences and how they relate to bigger social problems. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

You will investigate the economic, social, and political forces which influence government decision-making and develop a detailed understanding of policy-making processes at global, national and local levels of government. You will also explore in-depth, the outcomes and consequences of various government policies on the economy and society. Studying the nature of policy delivery and management by various organizations, such as local governments, schools, and businesses, will prepare you for a range of career paths.

Develop your understanding of corporate finance, asset valuation, investment management and risk management techniques. Enhance your analytical and quantitative skills and you’ll gain valuable experience using industry-leading software in our state-of-the-art trading room.

Study MSc Finance at Aston University to equip yourself with the financial knowledge and technical skills to kick-start a successful and rewarding career in the financial sector.

This challenging and exciting programme will advance your knowledge and understanding of finance, whilst helping you to develop a wide range of analytical and technical skills, which are in strong demand from employers in the finance and banking sector. By the end of your studies, you’ll be well-equipped to fulfil a variety of financial roles, both in private and public sector organisations.

Explore English language and literature, how they work in society and their role in the world today, and develop your communication and analytical skills by studying a BSc (Hons) English Language and Literature degree course at Aston University.

What you’ll learn
As an English language student at Aston, you’ll gain theoretical knowledge and understanding of the English language, along with an exploration of social processes, organisational dynamics and inter-group relationships.

You’ll learn from world-leading academics with cutting-edge research and teaching experience in fields such as ethnic and gender equalities, global change, theories of social change, forensic linguistics, language, gender and teaching English to speakers of other languages.

On the literature strand of the course, you’ll get a broad introduction to literary genres and periods from the seventeenth century to the present day, and consider all literature’s different manifestations, from graffiti and blogging to poetry, novels and street theatre.

You’ll study literacy as a social practice and will explore how and why people read and write at all levels of society. We will equip you to critically engage with a variety of texts across literary genres and periods, and you’ll be able to develop your skills as a writer through our creative writing module.

In the third year of your course, you’ll spend a year on placement with a company, working as a teaching assistant in a school or studying at one of our partner universities - you might even choose to combine two of these options, adding further value to your degree, and in your second year we’ll make sure you’re ready to get the most from this opportunity.

Bridging the gap between health, medicine and engineering, studying biomedical engineering at Aston University gives you the hands-on skills, knowledge and experience to help create the healthcare practices of tomorrow.

As a biomedical engineer, you will have the skills, flexibility and knowledge to be involved in a wide number of activities such as developing innovative devices and delivering expert services directly to patients.

Through a combination of our deep links into industry and world-class, state-of-the-art facilities, Aston is the ideal place to prepare for a successful and enriching career that improves and saves lives.

Course outline

You will have access to the very best, innovative, hands-on teaching from academics active in the field, with strong links to UK and international biomedical industrial collaborators.

At Aston, we don’t just teach biomedical engineering, we’re actively involved in the field. As a department, we have generated three spin-out companies, are partners with several hospitals, industry consortia, and medical device forums, meaning you’ll have access to over 100 companies developing real world health products in an entrepreneurial environment.

In a data-rich society, every organization needs analytical planning and big data analysis. This course has been designed to meet the growing demand from employers and will equip you with the skills to extract meaningful information from data to inform strategic decision-making.

From data mining and web analytics to business analytics in practice, our MSc Business Analytics will give you a comprehensive understanding of key areas of business analytics and develop your skills to meet the high demand from employers.

Attracting students from all over the world, this course is a great opportunity to mix with people from different cultures and with diverse backgrounds.  You’ll enhance your communication, teamwork, and management skills, whilst building a network of international contacts. It will also help you to appreciate the various approaches to people management in a multicultural context.