Master of Science in Marketing and Strategy

at Aston University United Kingdom

You’ll undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles, and application of theories relating to leadership within organizations.

The MSc Marketing and Leadership will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

On our MSc Marketing and Strategy, you’ll learn how to make appropriate strategic and operational marketing decisions. You can enhance your employability by developing life-long learning and personal development skills.

The MSc Marketing and Strategy will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

This course will also develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

Chemists and chemical engineers make products that we use in our everyday life, from vitamin C to chocolate, from creams to packaging, and from fuels to washing powders.  

You will study how to ensure the safe, sustainable and profitable production of chemicals and materials that will not only improve people’s quality of life but also contribute towards a better future for our planet.  

This programme is academically the same as the BSc (Hons) Chemistry but, as an applied chemist, you will undertake a final year research project under the supervision of one of our academic staff.?  
 
We cater for the needs of ‘pure’ chemists and provide the opportunity to explore the industrial, pharmaceutical, technological and commercial dimensions of chemistry. Business and other specialist topics are built into our courses enabling you to develop valuable management skills.

 What you’ll learn 

You’ll share your first year with chemical engineers, to ensure you have a good grounding in the subject before gaining a deeper insight into the industrial processes. 
 
Areas including sustainability and health and safety will be key to your learning, while more scientific and advanced modules will give you the technical skills you need for your career.  
 
You have the option to spend a year on placement in the

Marketing influences organisational success, from business growth to behavioural change. Understand the core concepts of marketing theory and develop the skills and experience to apply them.

What you’ll learn
Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.

Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year.

You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas.

This course, which combines electronic engineering and computer science knowledge and experience, will enable you to be skilled in digital electronics, a highly sought after skill set in the current employment market. 

What you’ll learn
You’ll gain a solid grounding in software engineering and computing systems, complemented by engineering expertise in digital electronics and telecommunications. To build a bridge between hardware and software specialists you’ll study computing and electronics with single honours students from the electronic engineering and computer science subject groups.? In the second and final year, you’ll be able to choose specialist options in preparation for your future career. These options include digital system design, telecommunications systems, optoelectronics and signal processing. In your final year you’ll undertake an in-depth project, based on your area of specialism.

We place particular emphasis on encouraging the development of essential professional skills, including communication and the ability to work as part of a team.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

If you answered yes, would like to work in an innovative and enterprising sector and gain the skills necessary to create user-centred design, this could be the course for you.

You’ll benefit from practical, hands-on experience, learning from visiting designer practitioners, working on live projects, and ensuring your products are technically and commercially feasible, while also being environmentally responsible. We’ll support you to develop an underpinning skillset of engineering principles and technology and work with you to ensure you’re prepared for whatever future you have in mind, whether that’s in-house design or setting up your own business.

What you’ll learn
In the first year, you’ll get a grounding in product design principles and the opportunity to begin to develop your design specialism.

In the second and final year, you’ll take a common core of five design modules to support your projects, integrating your design specialism with the core aspects of product design. Your final year will culminate in the opportunity to display your work as part of the Aston Inspired final year design show.

We aim to provide you with knowledge of materials, production processes, and technology as well as skills in aesthetics, ergonomics, and management to enable you to develop a successful career in design.

We teach using a hands-on framework called CDIO - Conceive, Design, Implement, Operate – supported by 50 of the world’s top technical institutions. This enables you to apply real-world skills as you learn, enabling you to maximize your learning. You’ll do your learning in our state-of-the-art facilities, which include advanced 3D printing facilitates and a dedicated design studio with specialist equipment designed just for you.

We’ll support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

You’ll also have the opportunity to network with employers and showcase your work as part of the Mechanical Engineering and Design Industry Club, where you’ll be given opportunities to meet employers

Discover how to undertake security valuation and portfolio management by studying equity, debt and derivative markets in domestic and international sectors, and learn about the key techniques used by financial traders.

What will I learn?
The course covers a wide range of stimulating subjects, including the valuation of investments, trading techniques, investment management and corporate finance from a broad as well as an international perspective. You’ll learn key theories to give you thorough grounding in these areas but also develop a practical understanding of how these various concepts and models are applied in real-life business scenarios.

We’ll ensure you have a clear understanding of the fundamentals relating to investments and what you should be looking for when making investment decisions. We explore equity, debt and derivative markets in domestic and international sectors. You’ll undertake security valuation and financial distress exercises and we explain various other techniques used by financial traders.

What sets this programme apart from others, is our strong focus on the practical application of technical skills in a trading or corporate financial setting.

Study business alongside International Relations to learn more about contemporary issues in global politics, with an integrated placement year to give your career prospects a real boost.

What you’ll learn
As a business student at Aston, you’ll study the theories, principles, and underlying concepts of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the international relations strand of the course, you’ll get an introduction to the international state system and to the structure and purpose of international organizations, such as the United Nations, the World Health Organization (WHO), and NATO. You will develop a knowledge and understanding of the nature between states and also of the roles played by international institutions, other intergovernmental organizations, multinational corporations, and NGOs.

This exciting new course equips you with everything you need to take on design leadership roles.

What you'll learn

On this four year program, you will achieve a Bachelors's degree and a Masters's degree. If you choose to take a year in the industry the course length will be five years.

You will gain a grounding in the principles of design management in technology, manufacturing, and concept development, combining both theoretical and practical skills training alongside the relevant industrial experience. Plus, you’ll develop the skills necessary to stimulate design entrepreneurial activity, brought to life by our up-to-date and professionally focused curriculum.

Develop your specialist knowledge, build on your experience and become better equipped to contribute to entrepreneurial activity and develop your own fledgling enterprises.

If you choose to take a year in the industry, you’ll be able to develop your learning and showcase your skills, improving your employability through real work experience, as well as gaining a deeper understanding of the roles and career paths that best suit your interests and skills.

 What you’ll learn 

You’ll gain in-depth knowledge and understanding of the theoretical and?applied perspectives of supply chain management and logistics. The program has a particular focus on the effective deployment of advanced technology in environmentally sustainable and globally connected supply chains. You'll also have the opportunity to develop your areas of interest through a range of specialist modules and the completion of a major project. 
 
You’ll undertake real-life projects throughout your course with modules taught using industry-related case studies and current research in the field. We're uniquely positioned, in the heart of the UK supply chain, to be able to welcome guest speakers from leading companies to share their experiences with you. Field trips to local businesses such as Jaguar Land Rover will give you a real insight into the industry.