Master of Science in Marketing and Strategy

at Aston University United Kingdom

Develop a breadth of business knowledge including the functions of management and science of decision-making. Whether you want a career at the forefront of a global operation, start-up or not-for-profit organisation, this degree could be for you.

What you’ll learn

You will gain a solid foundation in your first year across a breadth of business topics before shaping your second and final years to concentrate your study on particular specialisms. You can gain professional accreditations and exemptions in many of these career paths and you’ll also undertake a placement year to put your learning into practice.

The Aston MBA will encourage you to think like an entrepreneurial leader from the start, challenging you at every stage, to personally and professionally develop, through a highly practical, experiential approach to learning.

This is not just a course. This is a new perspective to enhance your future career.

You will approach complex challenges through real-world business problems that you will be tasked with solving. You will think like a business leader, working through challenges by understanding how different functions interact in order to identify solutions for both big and small organisations.

This means, you will cover a broad range of business topics through a hands-on learning experience, equipping yourself with an extensive understanding of how businesses operate in today’s fiercely competitive global commercial environment.

You will discover cutting-edge leadership concepts and frameworks, and put them into practice with applied exercises and real-life business projects. You will develop your ability to inspire and lead enterprises, and be a force for positive change within organisations.

Working independently as well as part of a team, you will identify where your skills need to develop in order for you to personally and professionally develop. You will be exposed to team coaching principles, developing your own personal development plan, as well as have plenty of opportunities to network with, and hear from, industry leaders.

Chemists and chemical engineers make products that we use in our everyday life, from vitamin C to chocolate, from creams to packaging, and from fuels to washing powders.  

You will study how to ensure the safe, sustainable and profitable production of chemicals and materials that will not only improve people’s quality of life but also contribute towards a better future for our planet.  

This programme is academically the same as the BSc (Hons) Chemistry but, as an applied chemist, you will undertake a final year research project under the supervision of one of our academic staff.?  
 
We cater for the needs of ‘pure’ chemists and provide the opportunity to explore the industrial, pharmaceutical, technological and commercial dimensions of chemistry. Business and other specialist topics are built into our courses enabling you to develop valuable management skills.

 What you’ll learn 

You’ll share your first year with chemical engineers, to ensure you have a good grounding in the subject before gaining a deeper insight into the industrial processes. 
 
Areas including sustainability and health and safety will be key to your learning, while more scientific and advanced modules will give you the technical skills you need for your career.  
 
You have the option to spend a year on placement in the

When you study economics at Aston, you will be looking at some of the most challenging and controversial issues facing society today, including the gender pay gap and how human behaviour is linked to global warming.

What you’ll learn
You will learn about economic theories and build on your analytical and mathematical skills in order to understand how economics is used to solve a breadth of issues in business and wider society.

You’ll learn about the principles of micro and macroeconomics, mathematics and statistics in economics, econometrics and competition policy, as well select modules to tailor your learning to your areas of interest.

Through case studies, real-world examples and challenges, you’ll explore economics in an applied context and your placement year gives you an opportunity to develop your employability skills. 

This course will enable you to formulate, evaluate and select from alternative strategies and develop associated strategic decision-making skills in a marketing context. You’ll develop the knowledge required for initiating and managing innovation-based business strategies.

The MSc Marketing and Entrepreneurship will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of theories, principles, and practices of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

The course will help you enhance the skills required for assessing, developing and critically evaluating entrepreneurial strategies. You will develop the ability to make strategic decisions by advancing your understanding and application of how business analytics methods can support interventions in the decision-making process of organisations. 

You’ll learn about intellectual property, emerging economies, international entrepreneurship and understand how to develop and deliver entrepreneurial strategies in a range of settings.

You’ll also develop the skills to use statistical techniques to communicate key information, how to use decision models, data mining, web and performance analytics, all of which will build on your analytical skills and ability to problem solve. You’ll get hands-on experience using specialist software and experience in using a range of data sets.

The BSc (Hons) Computer Science with Business aims to produce graduate software developers who specialise in managing software development for business.  
 
We focus on the design, construction and application of computing systems to meet the requirements of business organisations.

What you’ll learn

With students joining the programme from a variety of different backgrounds, year one brings everyone to the same level of knowledge.  
 
The remaining years of the Computer Science with Business programme will give you a firm grounding in the principles of computer programme design and business organisation.  You will also have the opportunity to extend your knowledge beyond the traditional business use of IT, getting fully up to speed with new developments with the internet, e-business and distributed computing and multimedia systems.  
 
If you choose our four year course, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects. Our staff will help you find a suitable placement and support you during your year.

Study a BSc (Hons) Economics and Politics degree course at Aston University and tackle some of the most challenging, controversial and real-world issues facing governments, business and the wider society today.

What you’ll learn
On this degree course, you’ll have the opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan or the emerging global powers. You will acquire the ability to analyse and understand political problems, socio-cultural change and political institutions and structures.

On the economics side, you’ll develop an ability to investigate a range of political and economic issues, and gain a sound understanding of how economic and political issues are often closely interrelated in today’s globalised mass society. You’ll become familiar with a range of tools needed to solve a variety of complex economic problems, and develop research and analytical skills, equipping you with highly relevant, adaptable skills that are transferable across whatever career path you choose.

An integrated placement year offers the chance to apply your learning in a work placement in the UK or overseas. Whether you choose to focus on politics or economics, Aston’s strong links with employers around the world mean you will have a wide range of options to boost your employability and explore the world of work. Unlike some other universities, the placement year at Aston is not a ‘bolt-on’ year, it is an integral part of your degree and in your second year we’ll make sure you’re ready to get the most from this opportunity. You'll receive plenty of help and advice in finding your placement and specialist support and supervision from the University during your placement.

You will also have the opportunity to produce a substantial piece of individual work in the form of a dissertation on an agreed topic of your choice.

Understand the world and how to change it. Whether you want to run your own business, succeed in a global organization, or make a difference in society through social enterprise, Business and Sociology could be for you.

What you’ll learn
You will establish foundations in sociological approaches to gender, race, class, and sexuality before more complex issues between science and race, reproductive politics, corporate power, climate change, aging, religion, and media power.

You’ll study the theories, principles, and underlying concepts of the main functions of management, equipped with a strong understanding of business models and processes, all brought to life with real-world examples and case studies. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions. 

This brand new course gives you the skills to devise and develop artificial intelligence solutions alongside broader business strategy - a strong combination.

What you’ll learn

We'll teach you, specialist, technical information together with a deep understanding of how businesses work, to enable you to create ethical, well-justified, and appropriate AI solutions.

Our focus on this course is the application of your AI technical information and knowledge in a business setting, with a focus on machine learning and data mining to improve business processes. You’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions with this focus in mind.

As well as the development of your technical and business knowledge, you’ll also grow your communication and team working skills as you work on your own and with others on projects and presentations. One of these projects gives you the opportunity to develop a computer game, work as part of a team, and present your solution to the rest of your class.