Master of Science in Marketing and Strategy

at Aston University United Kingdom

This course, which combines electronic engineering and computer science knowledge and experience, will enable you to be skilled in digital electronics, a highly sought after skill set in the current employment market. 

What you’ll learn
You’ll gain a solid grounding in software engineering and computing systems, complemented by engineering expertise in digital electronics and telecommunications. To build a bridge between hardware and software specialists you’ll study computing and electronics with single honours students from the electronic engineering and computer science subject groups.? In the second and final year, you’ll be able to choose specialist options in preparation for your future career. These options include digital system design, telecommunications systems, optoelectronics and signal processing. In your final year you’ll undertake an in-depth project, based on your area of specialism.

We place particular emphasis on encouraging the development of essential professional skills, including communication and the ability to work as part of a team.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

This course will enable you to formulate, evaluate and select from alternative strategies and develop associated strategic decision-making skills in a marketing context. You’ll develop the knowledge required for initiating and managing innovation-based business strategies.

The MSc Marketing and Entrepreneurship will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of theories, principles, and practices of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

There has never been a time where so much data has been available in conjunction with the tools to make the most of it. These tools constitute the field of data science. There has also never been a time with so many global challenges to tackle, from the shortage of resource and the impact we have on the environment to the strive to automate and optimise a variety of systems such as transport, energy, health and communication. There are almost limitless opportunities to use these tools in the various domains and applications for making real impact on industry, society and policy making.

This course is for you if you want to use your mathematical and numerical skills to embark on a career in data science and its application. During the course you will develop the necessary analytical and computational skills alongside an informed and critical appreciation of scientific and industrial developments in data.

What you’ll learn 

You will gain a thorough grounding in the fundamental concepts of data analytics to understand the data lifecycle, including problem formulation, data collection and cleaning, exploratory data analysis and visualisation, statistical inference and decision making. Additionally, you will have the chance to apply your knowledge in a research project on a subject of your choice.

You will be trained in a wide range of modern data science and analytics methods in the MSc in Data Analytics programme including the following modules:

Statistical Machine Learning, where you will be able to develop simple, but practical, statistical models for complex real-world data. The models can be used to automate decision making and predictions, such as detecting diseases or deciphering signals.

Algorithmic and Computational Mathematics that focuses on the in-depth study of key general algorithms, with their numerical implementation, which are the heart of data processing and modelling. This includes approximation techniques, interpolation, sampling, etc. that are practiced with hands-on coding.

Data Science Programming will teach you the use of Python and R for data analysis in scientific computing. You will learn how to use Python libraries such as: (i) NumPy and Pandas, for performing complex numerical analysis tasks; (ii) Scikit Learn, to build machine learning models; (iii) Matplotlib and R for 2D data visualisations and (iv) PyTorch, to develop deep learning applications.

This course will equip you with the analytical ability and skills required to understand and assess the business environment, whilst gaining the knowledge and understanding of the strategic role that leadership can make within a wider organizational context.

The MSc Strategy and Leadership will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

Do you want to do business, not just learn about it? Have you considered running your own business, or leading the development and success of an established organization?

What is enterprise development?
Our innovative program is constructed around you working in a team to set up and run your own enterprise. You will learn everything you need to know by experiencing it for yourself.

The BSc Business Enterprise Development degree at Aston University aims to give you the best start to learning about how to develop, sustain and grow a business. 

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With the rise of social media, the threat of cyber-attacks, appearance of pandemics e.g. Covid-19, and the impact of climate change on natural disasters, there has never been a more pressing time for organisations to establish effective crisis and disaster management strategies and to deploy the appropriate skills to handle them.

Our Crisis and Disaster Management MSc will give you a solid understanding of the core approaches to manage crises and disasters (such as Covid-19 and other similar ones) and of the wider impact on stakeholders, including the implications of mismanaged situations through relevant case studies, discussions and exercises. In the second semester you will also advance your knowledge in either the humanitarian stream or business crisis stream, helping you to progress your learning and career path in the area that interests you most. 

Explore English language and literature, how they work in society and their role in the world today, and develop your communication and analytical skills by studying a BSc (Hons) English Language and Literature degree course at Aston University.

What you’ll learn
As an English language student at Aston, you’ll gain theoretical knowledge and understanding of the English language, along with an exploration of social processes, organisational dynamics and inter-group relationships.

You’ll learn from world-leading academics with cutting-edge research and teaching experience in fields such as ethnic and gender equalities, global change, theories of social change, forensic linguistics, language, gender and teaching English to speakers of other languages.

On the literature strand of the course, you’ll get a broad introduction to literary genres and periods from the seventeenth century to the present day, and consider all literature’s different manifestations, from graffiti and blogging to poetry, novels and street theatre.

You’ll study literacy as a social practice and will explore how and why people read and write at all levels of society. We will equip you to critically engage with a variety of texts across literary genres and periods, and you’ll be able to develop your skills as a writer through our creative writing module.

In the third year of your course, you’ll spend a year on placement with a company, working as a teaching assistant in a school or studying at one of our partner universities - you might even choose to combine two of these options, adding further value to your degree, and in your second year we’ll make sure you’re ready to get the most from this opportunity.

Study Pharmacokinetics MSc at Aston University, Birmingham to develop the technical skills needed for an exciting career within either the pharmaceutical industry or clinical sciences, applying the principles of in-vitro and in-silico pharmacokinetics to allow improved dosing of drugs to different populations of patients within clinical trials or clinics.

Pharmacokinetics is vital to ensuring the safety of the clinical drugs we use to treat a huge range of illnesses and diseases.

It explores what happens to a drug when it enters the body, by examining how it is absorbed, distributed, metabolized, and eliminated. It is a vital step in the process of drug delivery, and key to making sure drugs are safe and effective.

The BSc (Hons) Computer Science with Business aims to produce graduate software developers who specialise in managing software development for business.  
 
We focus on the design, construction and application of computing systems to meet the requirements of business organisations.

What you’ll learn

With students joining the programme from a variety of different backgrounds, year one brings everyone to the same level of knowledge.  
 
The remaining years of the Computer Science with Business programme will give you a firm grounding in the principles of computer programme design and business organisation.  You will also have the opportunity to extend your knowledge beyond the traditional business use of IT, getting fully up to speed with new developments with the internet, e-business and distributed computing and multimedia systems.  
 
If you choose our four year course, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects. Our staff will help you find a suitable placement and support you during your year.

If you’re interested in building a career in the supply chain and want a course that offers the potential for a guaranteed placement and job on graduation, you’ll want to consider studying Business and Supply Chain Management at Aston.

Supply chain management is at the heart of every retail, manufacturing, and logistics business. Working with partners and suppliers across the world, supply chain managers work to streamline business operations and increase access to international markets.

Our course combines the essential business theory and practice from Aston Business School with supply chain expertise to prepare you for an exciting career.