Master of Science in Marketing and Strategy

at Aston University United Kingdom

Study the BSc (Hons) Politics and Social Policy degree course at Aston University to examine the major political, economic, and social issues facing governments and societies across the world, and how the policies they develop impact all our lives.

What you’ll learn
In this course, you’ll have the opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan, or the emerging global powers. You will not only study the traditional subjects of the discipline, such as security, political economy, or democratization but also have the chance to delve into ethics, sports, gender, protests, or religion.

On the social policy strand of the course, you’ll examine why governments take particular decisions in key policy areas and develop a detailed understanding of processes of policymaking at global, national, and local levels of government. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

You will investigate the economic, social, and political forces which influence government decision-making and develop a detailed understanding of policy-making processes at global, national and local levels of government. You will also explore in-depth, the outcomes and consequences of various government policies on the economy and society. Studying the nature of policy delivery and management by various organizations, such as local governments, schools, and businesses will prepare you for a range of career paths.

Get a head start in business and examine the major issues facing governments across the world, from terrorism to climate change, with an inter-disciplinary Business and Politics BSc degree course from Aston University.

What you’ll learn
You’ll study the theories, principles, and underlying concepts of the main functions of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the politics strand of the course, you will have the unique opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan, or the emerging global powers. You will not only study the traditional subjects of the discipline, such as security, political economy, or democratization but also have the chance to delve into ethics, sports, gender, protest, or religion.

The BSc Human Resources and Business Management course draws on psychology, human resources and general management theory to develop insight into the world of work, preparing students with key skills in communication, negotiation and effective decision-making.

What you’ll learn
During your studies you will have the opportunity to gain real-world experience through your placement. You will develop a deeper understanding of psychological mechanisms that play a role in decision-making and team work, as well as how leaders can strategically bring about change processes, and why individual employees play an important role in organisational productivity. Your placement will also help you to develop key skills in decision-making, negotiation and communicating effectively.

In the first year, you will develop an understanding of the historical context within which work has developed and changed in the last century. This will equip you with an appreciation of how information technology and globalisation have altered business structures. You will also develop knowledge of key elements of business management such as economics, marketing, law and accounting.

The second year shifts focus to a deeper understanding of the issues around individual attitudes and behaviours. You will study modules on ‘Creativity in Organisations’ and the ‘Psychology of Work’, alongside continuing to develop knowledge of the wider business management issues through modules including ‘Employee Resourcing’ and ‘Digital Marketing’. In addition, you will develop skills such as data analysis, contributing to your decision-making and negotiation acumen.

At the end of your second year you begin your placement year, where you will have an opportunity to practice and apply the knowledge and skills you have so far developed.

The final year brings all of your learning together with a study of strategy and management, where the combination of human resources and business management takes focus through modules such as ‘Strategic HR and Leadership’.

You will develop specialised knowledge of employment law and the skills to use evidence to make persuasive arguments. You will draw on your placement experiences to make sense of critical HR issues like productivity, work engagement, burnout and stress at work. All this will prepare you to start either a specialised career in HR or a more general management role within organisations across a range of different sectors. On successful completion of your degree you will be able to apply for Associate CIPD membership.

This exciting new course equips you with everything you need to take on design leadership roles.

What you'll learn

In this four-year program, you will achieve a Bachelors's degree and a Master's degree. If you choose to take a year in the industry the course length will be five years.

You will gain a grounding in the principles of design management in technology, manufacturing, and concept development, combining both theoretical and practical skills training alongside the relevant industrial experience. Plus, you’ll develop the skills necessary to stimulate design entrepreneurial activity, brought to life by our up-to-date and professionally focused curriculum.

Develop your specialist knowledge, build on your experience and become better equipped to contribute to entrepreneurial activity and develop your own fledgling enterprises.

If you choose to take a year in the industry, you’ll be able to develop your learning and showcase your skills, improving your employability through real work experience, as well as gaining a deeper understanding of the roles and career paths that best suit your interests and skills.

What you'll learn

Through an integrated approach of Multi-/Inter-disciplinary, Real-World Problem-Based Learning and collaboration with our industrial partners and network, this course will enable engineers to innovate and bring forward more holistic solutions that meet human needs while protecting our natural resources, by equipping students with the necessary tools and skills in critical thinking, communication, team working, leadership, research, project management, and innovation that are required to produce globally-minded and socially aware engineers that are future agents of change, furnished with attitudes of service to engineering a sustainable world.

Bridging the gap between health, medicine and engineering, studying biomedical engineering at Aston University gives you the hands-on skills, knowledge and experience to help create the healthcare practices of tomorrow.

As a biomedical engineer, you will have the skills, flexibility and knowledge to be involved in a wide number of activities such as developing innovative devices and delivering expert services directly to patients.

Through a combination of our deep links into industry and world-class, state-of-the-art facilities, Aston is the ideal place to prepare for a successful and enriching career that improves and saves lives.

Course outline

You will have access to the very best, innovative, hands-on teaching from academics active in the field, with strong links to UK and international biomedical industrial collaborators.

At Aston, we don’t just teach biomedical engineering, we’re actively involved in the field. As a department, we have generated three spin-out companies, are partners with several hospitals, industry consortia, and medical device forums, meaning you’ll have access to over 100 companies developing real world health products in an entrepreneurial environment.

Understanding the potential of technology is key to modern life and our programmes are designed to address the latest business needs.

You’ll develop expertise in software development and the key applications of computing science through each year of the programme with particular emphasis on its use in industry and commerce.

You’ll be given a grounding in computer science early in your course, specialising and developing more advanced and unique expertise in later modules, for example computational intelligence, game development or computer animation.

What you’ll learn

You’ll learn how to run software projects, developing the skills to be a designer, programmer and project manager and understanding how to create usable and accessible software.

If you choose our four year programme, you’ll spend your third year in a paid professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects.

Health psychology investigates how the way we behave influences health, illness, and how we care for people living with long-term conditions.  

A health psychologist uses their knowledge of psychology to understand health behaviours and to develop psychological interventions to support behaviour change. They perform a vital role in a variety of areas such as:

Assisting patients with their emotional and psychological needs.
Working alongside healthcare professionals to help them establish clear communication and productive relationships with patients.
Working with health and social care organisations to develop protocols to engender good health and wellbeing.
 
From health inequalities and public health, to psychobiology of illness and long term conditions, our full-time, on-campus Health Psychology MSc will provide you with an in-depth understanding of the theory underpinning health psychology. This course has been designed to give you an ideal base for a rewarding career in health psychology and related fields.

Stand out from the crowd and kick-start your career in marketing on our MSc Strategic Marketing Management. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas, such as brand management or consumer behavior including their aspects.

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfill a variety of marketing roles across a wide range of organizations.

If you answered yes and would like to gain the knowledge and experience you need for a career in product design, alongside a range of marketing, management and business skills, this course could be for you.

Our design courses are stimulating, relevant, challenging and rewarding and you’ll benefit from practical, hands-on experience throughout your course. We work with a number of practicing designers so you’ll have the opportunity to work on live projects, ensuring your products are technically and commercially feasible, while also being environmentally responsible.

This course will ensure you develop a range of industry-ready skills, preparing you for whatever future you have in mind, whether that’s in-house design or setting up your own business.

What you’ll learn

In the first year you’ll get a grounding in product design principles and an understanding of how design can affect the profitability of a business.

In the second and final year you will take a common core of design modules to support your projects, integrating your design specialism with the core aspects of product design. You’ll also continue to develop skills that are relevant to your future career, whichever path you choose to take, including presentations and team working. Your final year will culminate in the opportunity to showcase your project work at the Aston Inspired final year design show.

We teach using a hands-on framework called CDIO - Conceive, Design, Implement, Operate – supported by 50 of the world’s top technical institutions. This enables you to apply real-world skills as you learn, enabling you to maximise your learning. You’ll do your learning in our state-of-the-art facilities, which include advanced 3D printing facilitates and a dedicated design studio with specialist equipment designed just for you.