Master of Science in Strategic Marketing Management

at Aston University United Kingdom

If you want to build a career in the exciting world of Artificial Intelligence (AI) but don’t have a computer science background, this conversion course could be for you. This course also features the opportunity to undertake a professional placement in its second year.

What you’ll learn

We'll teach you the specialist, technical information you need, and you'll develop your ability to create ethical, well-justified, and appropriate AI solutions to real-life challenges. 

With an emphasis on practical experience, you’ll have the opportunity to design and plan, implement, test, evaluate and document your solutions, preparing you for future challenges as you develop your career. 

You’ll work on your own and as part of a team on projects and presentations. The different projects will enable you to develop your communication and team working skills alongside your technical expertise, which is important as you enter the workplace.

Prepare for a fast-paced career in financial services. Develop a balanced understanding across finance, economics, accounting and management to help you thrive, whether you’re interested in a career in investment banking, training and research, or working with start-ups.

What you’ll learn
You will unpack many aspects of finance and management throughout the course, from capital markets and derivatives, through to asset pricing and international finance. You’ll also develop excellent financial literature skills, from interpreting small scale to large financial data and apply these to real-world company performance questions.

As well as class-based learning, students on our BSc Finance will enjoy study trips such as the recent visit to the London Stock Exchange. Given the global demand for graduates with finance degrees, you can also study a language alongside your degree as well as explore our study abroad opportunities and double degree route.

Study business alongside international relations to learn more about contemporary issues in global politics, with an integrated placement year to give your career prospects a real boost.

What you’ll learn
As a business student at Aston, you’ll study the theories, principles, and underlying concepts of management and develop a strong understanding of business models and processes. You’ll examine how strategic decision-making within organizations takes place, and develop the ability to recognize and analyze the economic, technical, financial, social, and organizational parameters within which modern managers make decisions, providing you with a solid starting point for your future career.

On the international relations strand of the course, you’ll get an introduction to the international state system and to the structure and purpose of international organizations, such as the United Nations, the World Health Organization (WHO), and NATO. You will develop a knowledge and understanding of the nature between states and also of the roles played by international institutions, other intergovernmental organizations, multinational corporations, and NGOs.

Important strengths of the course include its focus on key contemporary issues in international relations and policy, such as security and the globalization of the international political economy. It is strongly geared towards increasing your employability, therefore designed to provide you with the knowledge and skills relevant to careers involving international partnerships in the public, private and voluntary sectors.

A unique combination of strategy, management consulting, and international business, our MSc Strategy and International Business can kick-start your career.
This course will equip you with the skills to analyze companies’ strategic situations and develop practical strategic solutions for complex commercial problems. You’ll learn the vital role middle managers play in implementing strategy and how you can make strategy work in practice.

From the gene to the cell, to the whole person; if you have a passion for exploring how the human body works, study Biological Sciences BSc at Aston University, Birmingham.

In its attempt to answer these questions, biology encompasses many areas of scientific study such as living organisms, life cycles, adaptations, and the environment. Biological science also incorporates a wealth of exciting and diverse topics from biochemistry and biotechnology to genetics, microbiology, and physiology.

Biological Sciences at Aston offers you an incredible mix of top-quality teaching, world-class research, and the opportunity to gain real-world experience with our optional placement year. For those who achieve the required grades in the second year, you will be given the option to enhance your learning by transferring onto our integrated masters MBiol program; giving you the platform to be a research and development leader and innovator of the future.

You’ll undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles, and application of theories relating to leadership within organizations.

The MSc Marketing and Leadership will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

Explore the social structures and issues that have shaped your own life and learn not just how to understand the world, but how to change it. Understand some of the biggest debates in society and develop the skills you need to research what matters to you.

What you’ll learn
Sociology and Social Policy at Aston are about real-life experiences and how they relate to bigger social problems. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

You will investigate the economic, social, and political forces which influence government decision-making and develop a detailed understanding of policy-making processes at global, national and local levels of government. You will also explore in-depth, the outcomes and consequences of various government policies on the economy and society. Studying the nature of policy delivery and management by various organizations, such as local governments, schools, and businesses, will prepare you for a range of career paths.

From the gene to the cell, to the whole person; if you have a passion for exploring how the human body works, study Biological Sciences BSc at Aston University, Birmingham.

In its attempt to answer these questions, biology encompasses many areas of scientific study such as living organisms, life cycles, adaptations, and the environment. Biological science also incorporates a wealth of exciting and diverse topics from biochemistry and biotechnology to genetics, microbiology, and physiology.

Biological Sciences at Aston offers you an incredible mix of top-quality teaching, world-class research, and the opportunity to gain real-world experience with our optional placement year. For those who achieve the required grades in the second year, you will be given the option to enhance your learning by transferring onto our integrated masters MBiol program; giving you the platform to be a research and development leader and innovator of the future.

Become a business leader of the future and get set for a rewarding career with our MSc Business and Management degree. Develop your management skills and techniques and gain an extensive understanding of how companies operate.

Suitable for graduates of all disciplines, this dynamic program is a fantastic platform to launch your career at a top business school. Aston Business School is part of an elite group of business schools thanks to our triple accreditation from AACSB, EQUIS, and AMBA.

You’ll benefit from detailed insight into many areas of business, from strategy to operations and from marketing to people management. You’ll also gain key leadership and management skills. By the end of the course, you’ll be equipped to go into a variety of roles for a range of organizations, including international companies and those operating in the voluntary and community sectors.

Engineers are in demand and our Electrical and Electronic Engineering course will provide you with the analytical skills, design expertise and flexibility you’ll need to stand out from the crowd. Our courses are developed in collaboration with a wide range of industry sectors to give a broad but relevant degree so teaching won’t just be standard lectures and you’ll be encouraged to discover how science fiction becomes fact. Designing your own products and working with cutting-edge equipment will be a core part of the course.

What you’ll learn
You’ll begin by covering the fundamental principles of the field, such as digital and analogue electronics, computing, mathematics and project management.

In the second and final year, you’ll specialise by selecting from a broad range of career-focused options, including systems analysis, data acquisition and control, digital system design, telecommunications systems, optoelectronics and signal processing. In your final year you’ll undertake an in-depth project, based on your areas of specialism.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

You may choose to spend your third year in industry and we can support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and further enhance your career prospects.