Master of Science in Strategic Marketing Management

at Aston University United Kingdom

Electronic engineering impacts on so many areas of every day life so it is perhaps no surprise to find that it is the most extensive and pervasive of all the engineering disciplines.

Our courses are developed in collaboration with a wide range of industry sectors to give a broad but relevant degree so teaching won’t just be standard lectures and you’ll be encouraged to discover how science fiction becomes fact. Designing your own products and working with cutting-edge equipment will be a core part of the course. Our ground-breaking, fast-track, higher level Electrical and Electronic Engineering MEng course allows you to gain an MEng qualification in four years, rather than the traditional five years, making it a more time and cost-effective choice.

What you’ll learn

The first two years of the MEng are taught alongside the BEng degree. You’ll begin by covering the fundamental principles of the field, such as digital and analogue electronics, computing, mathematics and project management, rapidly developing the analytical skills to understand and begin designing electrical circuits and systems.

In the second and final years you’ll specialise by selecting from a broad range of career-focused options, including systems analysis, data acquisition and control, digital system design, telecommunications systems, optoelectronics and signal processing. The final year is taught alongside our masters programmes and you can choose to study a broad range of modules, or specialise in one particular area, such as communications, sensing, computing or electrical power. You will also undertake an in-depth project, based on your areas of specialism.

You’ll have access to an extensive network of computer facilities throughout your course, including high performance PCs for industrial standard ECAD, Unix workstations and a large number of embedded processors for lab work. These resources are complemented by specialist electronics, telecommunications and networked laboratories and research facilities.

Develop your skills in the various methods used to analyze big data sets and build a career in this exciting area where your knowledge and experience will be in high demand. This course also features the opportunity to undertake a professional placement in its second year. 

What you’ll learn 

You’ll gain a thorough grounding in the fundamental concepts to understand the data lifecycle, including problem formulation, data collection and cleaning, exploratory data analysis and visualization, statistical inference, and decision making. A range of methods will be covered including algorithmic and computational modeling and statistical machine learning. 
 
You’ll also undertake a research project on a subject of your choice, where you’ll apply the knowledge you’ve gained to produce high-quality independent work. 

Mathematics offers a principled, logical, and quantitative perspective of the world around us. From mathematical modelling of air flow and epidemic spreading, through medical diagnosis and power-grid control to investment banking and self-driving cars – mathematics is fundamental to many cutting-edge technologies. Graduates with these skills are in high demand across many sectors of industry and our course equips you the

What you’ll learn
Our program is designed to create graduates with a strong mathematical background oriented towards knowledge and technical skills in demand by the job market.

In your first and second years, you will build a solid foundation of mathematical knowledge by learning core mathematical topics, such as Algebra, Analysis, Calculus, Differential Equations, Geometry, and Probability, amongst others. You will also be developing abilities for problem-solving and real-world applications of that knowledge. For instance:

In Probability and Statistics, you will be introduced to the elementary theory of probability and statistics and learn to apply that knowledge using Microsoft Excel to statistically analyze real-world data sets and draw relevant and practical conclusions.

Numerical Algorithms and Programming will provide you with an essential understanding of core concepts in programming, focussing on mathematics applications. You will learn how to formulate algorithms to execute methods and how to implement generic algorithms from a description.

Gain specialist training and transferable research skills with our specialised MSc Cognitive and Affective Neuroscience at Aston University, Birmingham. Benefit from access to leading researchers and state-of-the-art facilities within the Aston Institute of Health and Neurodevelopment and School of Psychology.

Cognitive and affective neuroscience studies the biological processes that underpin how human beings think, reason and process their emotional experience. 

The MSc Cognitive and Affective Neuroscience at Aston, provides a unique dual emphasis, providing specialist training at the brain-behaviour interface, as well as on generic and transferable research and communication skills for augmenting your career aspirations and professional development.

Build on your psychology qualifications and learn advanced psychology concepts and how they apply to various business issues, such as the assessment of individuals in the workplace, organizational behavior as well as strategy and leadership.

You’ll learn from one of the best-known and most successful academic groups in applied psychology in Europe, with experienced practitioners who’ve worked for businesses across the world. They use a mix of innovative and inspiring teaching methods to enable you to get the most from the course and all sessions are delivered in a friendly, supportive atmosphere.

From the gene to the cell, to the whole person; if you have a passion for exploring how the human body works, study Biological Sciences BSc at Aston University, Birmingham.

In its attempt to answer these questions, biology encompasses many areas of scientific study such as living organisms, life cycles, adaptations, and the environment. Biological science also incorporates a wealth of exciting and diverse topics from biochemistry and biotechnology to genetics, microbiology, and physiology.

Biological Sciences at Aston offers you an incredible mix of top-quality teaching, world-class research, and the opportunity to gain real-world experience with our optional placement year. For those who achieve the required grades in the second year, you will be given the option to enhance your learning by transferring onto our integrated masters MBiol program; giving you the platform to be a research and development leader and innovator of the future.

The course will help you enhance the skills required for assessing, developing and critically evaluating entrepreneurial strategies. You will develop the ability to make strategic decisions by advancing your understanding and application of how business analytics methods can support interventions in the decision-making process of organisations. 

You’ll learn about intellectual property, emerging economies, international entrepreneurship and understand how to develop and deliver entrepreneurial strategies in a range of settings.

You’ll also develop the skills to use statistical techniques to communicate key information, how to use decision models, data mining, web and performance analytics, all of which will build on your analytical skills and ability to problem solve. You’ll get hands-on experience using specialist software and experience in using a range of data sets.

Our four year course, integrated with a placement year, will develop your IT knowledge and give you the skills needed to provide businesses with consultative support, strategic direction and technological insight. There is also an option to gain a double degree (two degrees for the price of one).

This degree will develop your understanding of the management and communication of information, as well as the human, managerial and technical considerations.

You will learn the role that information technology plays in modern business environments and societies, and how technology can be the key to solving some of their biggest challenges.

What you’ll learn
This course will provide you with theoretical knowledge and skills, including analysis and problem-solving, which can be applied to a broad range of career paths.

You will learn the relationship between technical knowledge and human design, the complex role of IT in business, and how technology can be used to drive competitive advantage. 

In your first year you will develop a general knowledge of business theories as well as computing and IT. Your second year is focused on building your IT and computing skills. This will help you as you apply for placement opportunities in your third year.

Stand out from the crowd and kick-start your career in marketing on our MSc Strategic Marketing Management. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas, such as brand management or consumer behavior including their aspects.

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfill a variety of marketing roles across a wide range of organizations.

The BSc Human Resources and Business Management course draws on psychology, human resources and general management theory to develop insight into the world of work, preparing students with key skills in communication, negotiation and effective decision-making.

What you’ll learn
During your studies you will have the opportunity to gain real-world experience through your placement. You will develop a deeper understanding of psychological mechanisms that play a role in decision-making and team work, as well as how leaders can strategically bring about change processes, and why individual employees play an important role in organisational productivity. Your placement will also help you to develop key skills in decision-making, negotiation and communicating effectively.

In the first year, you will develop an understanding of the historical context within which work has developed and changed in the last century. This will equip you with an appreciation of how information technology and globalisation have altered business structures. You will also develop knowledge of key elements of business management such as economics, marketing, law and accounting.

The second year shifts focus to a deeper understanding of the issues around individual attitudes and behaviours. You will study modules on ‘Creativity in Organisations’ and the ‘Psychology of Work’, alongside continuing to develop knowledge of the wider business management issues through modules including ‘Employee Resourcing’ and ‘Digital Marketing’. In addition, you will develop skills such as data analysis, contributing to your decision-making and negotiation acumen.

At the end of your second year you begin your placement year, where you will have an opportunity to practice and apply the knowledge and skills you have so far developed.

The final year brings all of your learning together with a study of strategy and management, where the combination of human resources and business management takes focus through modules such as ‘Strategic HR and Leadership’.

You will develop specialised knowledge of employment law and the skills to use evidence to make persuasive arguments. You will draw on your placement experiences to make sense of critical HR issues like productivity, work engagement, burnout and stress at work. All this will prepare you to start either a specialised career in HR or a more general management role within organisations across a range of different sectors. On successful completion of your degree you will be able to apply for Associate CIPD membership.