Master of Science in Strategic Marketing Management

at Aston University United Kingdom

Study the BSc (Hons) Politics and Social Policy degree course at Aston University to examine the major political, economic, and social issues facing governments and societies across the world, and how the policies they develop impact all our lives.

What you’ll learn
In this course, you’ll have the opportunity to explore political topics going beyond the UK and Europe, covering North America, South Asia, China, Japan, or the emerging global powers. You will not only study the traditional subjects of the discipline, such as security, political economy, or democratization but also have the chance to delve into ethics, sports, gender, protests, or religion.

On the social policy strand of the course, you’ll examine why governments take particular decisions in key policy areas and develop a detailed understanding of processes of policymaking at global, national, and local levels of government. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations.

You will investigate the economic, social, and political forces which influence government decision-making and develop a detailed understanding of policy-making processes at global, national and local levels of government. You will also explore in-depth, the outcomes and consequences of various government policies on the economy and society. Studying the nature of policy delivery and management by various organizations, such as local governments, schools, and businesses will prepare you for a range of career paths.

What you'll learn

Through an integrated approach of Multi-/Inter-disciplinary, Real-World Problem-Based Learning and collaboration with our industrial partners and network, this course will enable engineers to innovate and bring forward more holistic solutions that meet human needs while protecting our natural resources, by equipping students with the necessary tools and skills in critical thinking, communication, team working, leadership, research, project management, and innovation that are required to produce globally-minded and socially aware engineers that are future agents of change, furnished with attitudes of service to engineering a sustainable world.

Our four year course, integrated with a placement year, will develop your IT knowledge and give you the skills needed to provide businesses with consultative support, strategic direction and technological insight. There is also an option to gain a double degree (two degrees for the price of one).

This degree will develop your understanding of the management and communication of information, as well as the human, managerial and technical considerations.

You will learn the role that information technology plays in modern business environments and societies, and how technology can be the key to solving some of their biggest challenges.

What you’ll learn
This course will provide you with theoretical knowledge and skills, including analysis and problem-solving, which can be applied to a broad range of career paths.

You will learn the relationship between technical knowledge and human design, the complex role of IT in business, and how technology can be used to drive competitive advantage. 

In your first year you will develop a general knowledge of business theories as well as computing and IT. Your second year is focused on building your IT and computing skills. This will help you as you apply for placement opportunities in your third year.

Understand some of the biggest debates in society and gain an in-depth knowledge of social processes, organizational dynamics, and inter-group relationships that could make a difference to society in a range of careers.

What you’ll learn
Sociology at Aston is about real-life experiences and how they relate to bigger social problems. We explore the social constraints we encounter in our everyday lives and how they are reinforced by class, race, religion, and gender. To understand how these issues perpetuate existing inequalities and unequal life chances, we analyze what impact official politics has on such processes, how politics is intertwined with the profit-making aims pursued by big corporations and how their combined interests dominate our social imaginations. We assess public policy responses and where they are problematic.

Our teaching is informed by our research. When learning about contemporary topics such as inequality, racism, health, migration, sexuality, identity, education, the media, crime, and climate change, you will be taught by experts in these fields. Our teaching is constantly updated in light of our research findings.

With the rise of social media, the threat of cyber-attacks, appearance of pandemics e.g. Covid-19, and the impact of climate change on natural disasters, there has never been a more pressing time for organisations to establish effective crisis and disaster management strategies and to deploy the appropriate skills to handle them.

Our Crisis and Disaster Management MSc will give you a solid understanding of the core approaches to manage crises and disasters (such as Covid-19 and other similar ones) and of the wider impact on stakeholders, including the implications of mismanaged situations through relevant case studies, discussions and exercises. In the second semester you will also advance your knowledge in either the humanitarian stream or business crisis stream, helping you to progress your learning and career path in the area that interests you most. 

This course will equip you with the analytical ability and skills required to understand and assess the business environment, whilst gaining the knowledge and understanding of the strategic role that leadership can make within a wider organizational context.

The MSc Strategy and Leadership will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.

This course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

Marketing influences organisational success, from business growth to behavioural change. Understand the core concepts of marketing theory and develop the skills and experience to apply them.

What you’ll learn
Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.

Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year.

You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas.

If you’re interested in building a career in the supply chain and want a course that offers the potential for a guaranteed placement and job on graduation, you’ll want to consider studying Business and Supply Chain Management at Aston.

Supply chain management is at the heart of every retail, manufacturing, and logistics business. Working with partners and suppliers across the world, supply chain managers work to streamline business operations and increase access to international markets.

Our course combines the essential business theory and practice from Aston Business School with supply chain expertise to prepare you for an exciting career.

Mechanical engineers help to solve some of the world’s trickiest problems and we’ll equip you with the tools you need to craft fantastic work and transform your ideas into reality in a wide array of industries. This Mechanical Engineering masters course aims to develop the performance prediction skills that are required in modern engineering environments, especially design, estimation and optimisation processes. This course takes the BEng and develops it to a full masters programme, meeting all the academic requirements for Chartered Engineer status.

Our programmes introduce a full range of core engineering science modules coupled to practical projects, ensuring a highly integrated and industry-relevant degree programme.

This masters degree is either four years full-time, or five years if you choose to take a year in industry, building your employability skills and establishing a professional network as you progress.

What you’ll learn
In your first year you’ll develop a fundamental understanding of mechanical engineering, through classes in engineering, science and maths. You’ll also be working on major projects, partnering with colleagues, staff and engineers from industry to develop real solutions to live problems.

During your second year you’ll begin to develop the skills and technical knowledge you need to become a professional engineer. Then, in your third year, you’ll undertake a major project, involving design, experimental or analytical work which can be tailored to suit your own interests, or aligned to your target vocation.

If you choose to take a year in industry in year three, we’ll support you to find a paid, professional placement of direct relevance to your studies. This placement will give you invaluable practical experience in a real work environment and will further enhance your career prospects.

You’ll undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles, and application of theories relating to leadership within organizations.

The MSc Marketing and Leadership will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context.

This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.