Bachelor of Arts (Hons) in Marketing

at Birmingham City University - City Centre Campus United Kingdom

Data Science is an exciting new discipline that integrates computer science and statistics, which helps enable us to gain valuable insights that are needed in modern organisations. The Computer and Data Science degree course is designed to equip you with the cutting-edge skills required to satisfy the global demand for Data Scientist roles and thus build a rewarding career.

You’ll gain a well-rounded education in Computer and Data Science, whilst developing your teamwork and software development skills. When you graduate you’ll be able to design software by applying mathematical and scientific principles, enabling you to thrive in the IT industry.

You’ll cover all aspects of data science, ranging from data acquisition, integration, storage, analysis and visualization of data. You’ll also learn about data mining, statistical analysis, and machine learning by working collaboratively with academics and businesses, applying practice-based skills to real-life case studies and projects.

Accredited by the Chartered Institute of Marketing, our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

Want to study both psychology and criminology at University? Our BSc (Hons) Psychology with Criminology degree combines both subjects and allows you to take a year-long industry placement.

Our innovative criminology and psychology course will give you a deep understanding of how the core and specialised areas in psychology and criminology contribute to our understanding of contemporary issues.

You will apply scientific reasoning and evaluate patterns of behaviour, gaining key transferable skills in communication, teamwork and problem-solving. Additionally, you will also learn how psychology can be applied to explain certain aspects of crime and criminal behaviour.

What's covered in this course?

This versatile course provides the opportunity for you to embark on a psychology career, or bring those skills to the domain of criminology.

Over the three years, your Psychology modules will help you gain a deep understanding of one’s mind, behavior and reasons why individuals carry out certain actions, while your Criminology modules will help you understand the relationship between the different aspects of crime and victimisation.

Our focus on contemporary and innovative learning practices will help you gain key employability skills, such as communication, teamwork and problem-solving, as well as key skills in two innovative, intriguing disciplines.

Interested in security sector jobs in Birmingham? Our BA Criminology and Security Studies course covers a range of topics, from war and conflict to counter-terrorism.

Our degree will equip you with a wide range of knowledge about both national and international politics and intelligence. It will also show how politics can impact both security and insecurity in Birmingham and the United Kingdom.

What's covered in this course?

In your second and third years, this wide knowledge base will be built upon as you specialise in your learning. Your knowledge of the core ideas in Criminology will be re-enforced throughout these two years, and you will learn more about topics such as the role of MI5 and MI6, extremism, terrorism and counter-terrorism, the Middle East and conflict in the modern world, and International Relations.

Together these two years will provide you with a well-rounded knowledge of the political and historical issues which are leading to continued conflict and instability in the world today. This is an exciting and dynamic course whose modules directly reflect what is happening around the world and which is at the cutting edge of current scholarship.

Get practical, professional preparation for a career in media with our BA (Hons) Media and Communication degree course.

What's covered in this course?

This course is based in Birmingham City University's £62 million Parkside facility - one of the biggest university media centres in the UK.

Learn a wide array of the skills you’ll need for a rewarding career in the media on one of the UK’s longest-running media degree courses. Our BA (Hons) Media and Communication course mirrors the workflow of the industry, offering practical, professional preparation for a rewarding career.

Helped by strong links with many influential media organisations, the course offers an industry-relevant blend of production, theory and professional studies.

Teaching takes place in environments where you gain most, such as radio, TV and photography studios, editing suites, computer suites, as well as lecture theatres, seminar rooms, social learning spaces and online.

You will use blogs and employ social media channels along with other interactive media to support your work and self-development to become a thinking media worker.

Our MA Black Studies course aims to build on the success of this pivotal course. Since its emergence Black Studies at BCU has been one of the most high profile and successful research activities since 2014 in the faculty. We have produced highly rated and world-leading research, secured research funding and hosted some foundational research activities.

This course will be well suited to those already in employment as well as those wanting to develop specialist knowledge and build on transferable skill sets which will boost their employability and career options to working within education, local and national government, criminal justice, media, the arts and advocacy organizations. We have links with the public, private and voluntary sector organizations in local community, national and international settings. Engagement with stakeholders is a fundamental part of the final project; which further enhances students’ personal and professional development and networking skills.

Our MA Media and Cultural Studies course is designed to help you to develop careers as an academic or as a professional cultural or media worker. The course has emerged out of the Birmingham Centre for Media and Cultural Research and focuses on the expertise of scholars actively involved in a range of live research projects. You’ll be encouraged to develop as internationally-minded research professional.

What's covered in this course?

You will have the opportunity of becoming involved in live research projects and scholarly activities within Birmingham Centre for Media and Cultural Research. Areas of expertise include Jazz and Aesthetics working with the London Jazz Festival; Evaluating Cultural Leadership and Diversity; audience engagement projects funded by Nesta.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

English Language and Literature degrees instil graduates with a vast range of skills, which are highly sought after by employers.

The BA (Hons) English Language and Literature course will support you in developing interdisciplinary skills in both areas, as well as the wider field of humanities.

You will have a unique opportunity to strengthen your critical skills in informed reading and analysis, whilst deepening your appreciation for language and literature. You will develop your writing, close-reading and research skills, and learn to express your arguments coherently and persuasively.

Your language studies will be applied to everyday and professional settings, allowing you to strengthen your understanding of communicative processes, while your literature studies will provide an opportunity to examine literature from all of the major periods, movements and genres. Your degree will allow you to tailor your studies to your individual interests.

What's covered in this course?

English as a discipline continues to be relevant to the lives we lead and is central to a wide range of contemporary and social contexts. It is this fact on which the School has built its philosophy and approach to English as a subject with interdisciplinary reach beyond its own boundaries.

Understanding how language works in practice, engaging with multiple forms of communication, and examining how language and literature engage with societies and cultures in the past and present, are all vital aspects in understanding how the discipline connects with the wider world, enabling you to focus on the production, interpretation and negotiation of meaning and to understand the world from a variety of perspectives.

You will benefit from student-focused and research-informed teaching in a friendly and supportive learning environment. Our graduates are characterised by their extensive subject knowledge, critical thinking and intellectual curiosity, reflected in the skills and abilities that enables them to adapt to a wide range of career paths and employment opportunities.

The School contributes to the cultural life of Birmingham and the wider West Midlands by: working closely with partner colleges and schools; maintaining close links with cultural institutions such as the Birmingham and Midland Institute (BMI) and Birmingham Museum and Art Gallery (BMAG); and working with agencies such as Writing West Midlands. The aim is to provide opportunities for the community to engage with the discipline and the University.

Study our Automotive Engineering BEng degree course and join one of the select UK Universities to take part in Formula Student events at Silverstone.

Now is a fascinating time to study automotive engineering as you’ll have the chance to be at the forefront of developments within the industry. You’ll get to work in advanced automotive workshops and laboratories equipped with industry-standard equipment, as well as take advantage of more traditional office-based facilities.

You’ll gain practical experience so that you are equipped to apply engineering science to real life situations. Plus, you’ll also have the opportunity to join our BCU Formula Student racing team.

What's covered in this course?

You’ll develop as an engineer able to make a significant contribution to this industry as it goes through an important period of transition in the UK and globally.

Our engineering courses focus on project-based activities, giving you lots of opportunity to work in teams on projects from design to implementation. This will give you practical experience of applying engineering science to real-world problems, working in multidisciplinary teams to develop your interpersonal skills, and prepare you for a key aspect of modern engineering practice.

You will develop key technical skills, enhance your creative thinking and learn from industry experts. As well as gaining knowledge and application skills in stress analysis, powertrain systems, suspension, body engineering, design and management.

You’ll be learning in a stimulating environment with lots of opportunity to collaborate with your colleagues, enhance your creativity and develop the attributes you need to stand out from the crowd.

Our automotive engineering degree is structured so that its themes have a direct relevance to the industry’s current and expected future needs, and upon graduating you will have the intellectual, technical and personal qualities necessary to successfully implement new technologies.

Throughout your course you will benefit from our strong industry links with companies such as the Morgan Motor Company, Westfield Sportscars, Siemens, and GKN.

You will also have the opportunity to join our BCU Formula Student racing team, which designs and builds a single-seater racing car each year to race in July at the IMechE-sponsored event at Silverstone.

The dynamic and fast-moving industry of investment offers wide variety of careers; it demands professionals with high level of finance knowledge, technical skills and the abilities that quickly adopt to new challenges.

The MSc Finance & Investment degree at Birmingham City University will equip you with the knowledge, skills and abilities required to start a graduate-level career and make a difference in the industry.

As the investment professionals of the future, you will gain knowledge as well as the essential soft skills like adaptability and lifelong learning skills. While you progress throughout the course, you will become more effective and creative in problem-solving. You will develop ways of analysing and thinking about investments that will remain with you in the years ahead when new and different investment opportunities become available.