Bachelor of Arts (Hons) in Marketing

at Birmingham City University - City Centre Campus United Kingdom

On this innovative course you will develop the professional skills necessary for a successful events and exhibition management career. The first of its kind in the UK, this exciting course has been developed with The National Exhibition Centre (NEC), meaning you'll learn straight from top industry professionals.

This course has a real emphasis on gaining practical skills and utilising your creativity. Our graduates have gone on to work for the NEC group, established event production companies both in the UK and abroad.

Future Media is a postgraduate MA program that does what it says:

• Future is finding your future and exploiting future developments in the digital marketing and advertising industry.
• Media is acquiring your digital media skill-set amongst evolving trends and emerging technologies.

The MA Future Media program combines agency practice with industry insights and academic methods. It's been a proven pathway to success for our graduates since 2012 and is now a winning formula for the 2020s.

What's covered in this course?

Our courses ensure you gain real-world experience and knowledge so you can hit the ground running when you graduate. In your year on the program, you’ll be planning digital marketing and advertising campaigns with digital agencies, developing brand and product promotions with clients, making mobile, social and virtual content with leading industry professionals and building new user journeys with emerging technologies and state-of-the-art resources.

You’ll tackle challenging briefs in diverse teams with industry partners to build your proficiency: MA students tend to choose broad, strategic and creative roles. Either way, we’ll give you the tools you need to realise your ambitions.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Want to become a civil engineer with construction manager skills? Study our BEng (Hons) Civil Engineering and Construction Management at Birmingham City University.

The BEng (Hons) Civil Engineering and Construction Management course aims to develop graduates with a broad understanding of current technology and practice in civil engineering and construction management, covering the relevant aspects of civil infrastructure, systems, design, analysis, and construction management skills.

This course is designed to meet the requirements of relevant professional bodies, and will give your career in civil engineering and built environment. You will study in a simulated workplace environment. This experience, and our outstanding industry links, will give you a competitive edge, enabling you to progress to a successful career when you graduate.

You will also develop the key transferable skills that modern employers require, such as problem-solving, project planning, presentation and communication. Our strong links to industry enable you to apply your learning to problem-based scenarios, ensuring your intellectual and practical competencies are fully developed.

What's covered in this course?

The course will cover the wide range of Civil Engineering sub-disciplines (structural engineering, geotechnical engineering, civil engineering materials, and environmental engineering).

In addition the course covers different construction management aspects such as health and safety, sustainability, BIM, contracts, project management, and commercial technology. The curriculum is practice-led and cultivates problem-solving skills, improving communication through effective real-life project work, work experience, and cases.

Team working on real life scenarios develop professional competence and prepares students for employment opportunities and career development.

Our MA Art and Design: Interdisciplinary Practices develops your professional practice while engaging with the hybrid nature of art and design in contemporary culture. You will apply art and design methodologies to challenge conventional viewpoints. A multidisciplinary team of expert staff encourages you to work across mediums, processes and working methods (such as photography, installation, print, digital media, sculpture, illustration, curatorial practice, textiles, drawing, sound, graphic design, site-specific art, participatory arts or 3D design).

What's covered in this course?

This stimulating course offers you an education in contemporary art and design from an interdisciplinary perspective. You will be supported as creative individuals from a range of tutors and practitioners, with the aim of pushing your existing practice in new directions. The course helps you develop a wider contextual understanding of your practice, while gaining strong research skills in order to develop interdisciplinary projects underpinned by contextual and theoretical debates.

You will be encouraged to develop independent study in relation to different cultural perspectives and a range of contemporary art and design practices, such as fine art, curation, visual communication, fashion, product and interior design.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviors at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

You will be responsible for finding and securing your own placement. The University, however, will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. You will also benefit from support sessions delivered by Careers+ as well as advice and guidance from your School.

Our BSc (Hons) Visual Effects course will develop your technical, creative and production skills, related to visual effects production. The course will prepare you to pursue careers in a range of roles within visual effects and other innovative industries utilising computer graphics.

You will have access to a variety of high quality facilities including: a range of industry-standard software, high specification computers, cloud-based rendering facilities, a Vicon motion capture studio, one of the largest fixed green screen studios in the UK, a Milo motion control system, a variety of camera and lighting equipment and excellent learning facilities with access to substantial library open 24 hours and a variety on-line resources.

The course is delivered by a highly skilled and experienced course team, with a range of relevant industrial and academic experience, who constantly engage with industry and update their skills, to ensure the course remains up to date.

To ensure that you are equipped and ready to engage with industry our tutoring program and Graduate+ scheme will provide support and guidance through-out your educational journey to equip you with professional skills and prepare you for industry. The course aims to produce versatile, adaptable graduates with the fusion of technical and creative skills that industry is looking for.

Our postgraduate degree in Jewellery and Related Products is a highly respected, innovative course, which develops your creative potential and in-depth knowledge of theories, processes and techniques.

Students on our course demonstrate understanding, and a critical awareness of current issues and/or new insights.

What's covered in this course?

The focus of this course is very much on developing your entrepreneurial spirit and helping you become the designer you want to be.

You will use a variety of materials, manufacturing techniques and processes.

The scope for design is very broad and builds on knowledge in the area of personal ornaments, body signification and decorative metal objects.

There are affinities with industrial design, fashion design, fine art and sculpture and content is often informed by philosophy, conceptualisation and critical theory.

Project-based activities will develop creative, design and making skills and enhance your professional skills. You will develop concepts and products, analyse problems and reflect on the relationships between personal objectives, cultural values, market identities, prototyping techniques and new technologies.

You will demonstrate a comprehensive understanding of techniques applicable to your own research and advanced creative activity, alongside exhibiting originality in the application of knowledge.

You will demonstrate your practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in our discipline and create innovative new designs in jewellery and related products.

The course is based at our internationally renowned School of Jewellery, in the heart of Birmingham’s famous Jewellery Quarter. The historical facade of our Vittoria Street building conceals a contemporary environment including workshops, a specialist library, an atrium gallery and exhibition space.

Do you want to study a Master's in human resource management? Our International Human Resource Management course is ideal for people who want to qualify professionally with our fully accredited CIPD Masters course.

This full-time Master's course is ideal for those pursuing a career in HR, as, upon successful completion of this course you will be eligible to upgrade to a Chartered Member of the CIPD.

What's covered in this course?

We have an experienced teaching team who combine real work experience of human resource management with academic qualifications, bringing a strategic and conceptual view to the topics covered. Sessions are interactive and we encourage you to work together on case studies, and incorporate role-playing activities to develop practical HR skills. We invite guest speakers to deliver on relevant modules. Where appropriate to the individual topics covered during the course, implications for sustainability will be identified that relate to the UN Sustainable Development Goals.

On completion of this course you will be able to make a valuable contribution within the HR field of management in your current or future workplace, having acquired both the core knowledge and the necessary skills to deliver excellence professionally and with the ability to act in the role of strategic partner.

In keeping with these aims, you will possess the professional knowledge and behaviors required to achieve Chartered Membership status with the CIPD, which is the most widely-recognised professional body in the field of HR.

Upon successful completion of the course, you will have developed critical understanding of the international context of organisations and the implications for HRM. You will explore the contexts in which HR operates and the impact which internationalization both strategically and at the level of specific HR practices. In particular, managing and leading expatriates.

Throughout the course you will be asked to reflect on your personal and professional development as an aid to demonstrating the core knowledge and behaviours required to gain organisational commitment and support from stakeholders.

Our Fashion Styling course focuses on your ability to develop a personal creative style, entrepreneurial abilities and a professional approach.

The course is primarily vocational and practical, and caters for those with career interests in contemporary fashion styling, visualisation and communications.

What's covered in this course?

Throughout the course, you’ll explore and use different research methods to investigate how styling is used to promote fashion through marketing, advertising, events management, publicity or public relations. You’ll learn the skills and knowledge needed for a professional career in fashion styling, with opportunities to collaborate with other fashion students and work on live projects with industry.

Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

What's covered in this course?

The course encourages you to develop the skills and competencies of future managers in the Luxury Industry. To do this, you will be capable of making management decisions at both a strategic and at a tactical level, emphasising the complexity and dynamics of business and management and an awareness of the nature of the various factors which influence management decisions.

The School provides a unique setting for students to observe their peers, taking advantage of the proximity of fashion and textile design students at the Parkside Campus and the School of Jewellery in Birmingham’s Jewellery Quarter.

The course encompasses numerous field trip opportunities so that you can reflect on your developing knowledge in relation to professional practice and the luxury industry.

There is commonality with other courses such Fashion Management, Luxury Jewellery Management and Global Media Management and you will benefit from shared lectures and practice where possible. Access to interactive digital technology will increase students’ ability to debate and share experiences in a global context and therefore integrate knowledge from different cultures.

Digital Transformation is an innovative MSc degree course designed for those who want to pursue careers as managers and leaders in implementing technology-based information systems solutions and managing technological transformation within organisations.

What's covered in this course?

Digital Transformation Specialists must understand the complex relationships between people, information, processes and technology in order to support business with digital development. The course will equip you with the requisite multi-dimensional skillset necessary to help organisations unleash their potential to thrive in an inclusive digital society aligned with the innovative application of digital technology to transform organisations, industries and societies.

You will learn:

• Strategic IS Planning: How to develop a strategic IS/IT plan that is aligned to the strategic information needs of the business.
• Enterprise Systems: How to manage the business processes to support the organisation to gain competitive advantage, improve performance, reduce operational cost, implement efficient business processes, and improve real-time decision-making capabilities via Enterprise Systems (ES), which incorporates ERP, CRM, SCM, and so forth.
• Technology Optimisation and Integration: How to analyse the current business IT status, plan technology solutions and develop a roadmap for legacy systems migration.
• Digital Change Management: How to address the socio-technology challenges of leveraging value from the IS/IT in the digital society using agile methods. This involves making sense of the business requirements in order to ensure the end products will solve the business problem.
• Business Intelligence and Technology Entrepreneurship: How to manage and apply a range of visualisation tools to analyse and make business sense of data lakes, and to exploit data to construct informed business decisions.
• Principles of Project Management: How to deliver strategic value within an organisation and ensure the project (or business solution) is completed on time, within budget, within scope and at the desired performance level.
• Individual Master’s Project: A practice-based module working in collaboration with an organization or research-based project within the Socio-Technical Systems Research group to apply multi-disciplinary skills to design innovative solutions to the challenges of digital transformation.