Bachelor of Arts (Hons) in Marketing

at Birmingham City University - City Centre Campus United Kingdom

Do you want a fashion degree that will enable you to pursue a career within the industry, specifically fashion communication and branding?

Then this course is for you. Its unique mix of both fashion communication and branding will give you the skills you will need to be a creative, confident, well-informed fashion communicator, ready for the industry.

What's covered in this course?

You will be taught by an industry-experienced teaching team and by visiting industry professionals. There is also the opportunity to participate in live industry-based projects and competitions, such as working with Textile View 2 magazine, and L’oreal Brand Storm.

You will develop visual and written communication skills across a broad range of creative media (creative direction and styling, art direction and graphics, print and digital design, branding strategy and journalistic writing) associated with the fashion industry. There will also be the chance to showcase your final-year work to industry leaders, at events such as Graduate Fashion Week in London.

Based at our City Centre Campus, you will have access to photography studios and equipment, relevant software and computer equipment, as well as a faculty of creative students to collaborate with. You can also take part in the international Erasmus exchange program and choose to follow our four-year sandwich option, which features a one-year industry internship.

Our pioneering MA Arts and Education Practices course focuses on the exploration of educational models at the intersection of practice, teaching and pedagogic theory.

The only Arts Education MA in the UK based in a School of Art, we provide a unique platform for the art educator. This setting helps to facilitate an innovative community of experienced and aspiring art educators, welcoming those willing to critique current practices to ask not only how we should teach art, but also how art can teach us.

What's covered in this course?

Our students come from diverse phases and sectors in the field of art and design education and the expanded fields of gallery, community and self-organised educational practices. Through the course individual perspectives and experiences meet with those of your peers providing you with the stimulation and challenges that different perceptions can bring. We seek to evolve a dialogue through direct experience and engagement with the arts and their value as taught subjects, both within the institution and outside of it.

Our taught modules strengthen your subject knowledge and connect you with contemporary creative and educational practice.

MA Arts and Education students follow a core modular structure that explores the past, current and future practice of arts education. You can personalize your learning through your choice of an optional module and pursue your interests within the expanded field of arts education through research and practice.

The structure of the course enables you to focus your research within the context of your own creative field and workplace. Through this study you build independent research leading to your major project that can be focused through educational models, workshops, creative practice and encounters that inform and are responsive to art educational contexts.

The course offers opportunities to connect with and expand your knowledge of your creative field through collaboration, live projects and visits that explore educational situations and projects.

Want to enter the exciting world of property? Discover our BSc (Hons) Real Estate course. This degree is for you if you are interested in the study of the built environment and in the acquisition, disposal, management and valuation of land and buildings.

This real estate course has been developed in the UK in accordance with the requirements of Royal Institution of Chartered Surveyors (RICS), the leading international professional body for surveying, our course meets the needs of potential employers in the public, private and third sectors. You will complete your undergraduate degree with the most current and relevant insights.

What's covered in this course?

You will gain a detailed understanding of real estate, alongside learning to make an expert analysis of the processes of its ownership, development, occupation, valuation and management. You’ll also examine economics and finance, property valuation and management, development, construction, urban planning and law, ensuring you are equipped with the attributes you’ll need for a successful career.

The course integrates technological, financial, legal and management issues, and you will connect the theories and practice of real estate to a range of real-life case studies, helping you understand the complex world of property.

 We will prepare you for a career in real estate, developing your collaborative skills and ensuring you are not only able to practise effectively within the global real estate industry, but that you are also sensitive to the needs of the diverse cultures that you come into contact with in your work.

Especially relevant for the would-be chartered surveyor, this course offers a detailed study of the built environment alongside an expert analysis of the acquisition, disposal, management and valuation of land and buildings.

This MSc Cyber Security course provides a broad foundation for Cyber Security concepts while delivering advanced knowledge and skills in key technical areas. Designed to meet the growing demand from global business and industry for robust cyber security systems, this course underpins the principles and practical professional skills you’ll need to meet the future challenges faced by organisations, particularly when it comes to strategic security planning.

This course provides future Cyber Security professionals with the knowledge and skills needed by the employers. Our strong links with industry enable us to teach the most demanding
topics. You will develop state of the art technical knowledge, intellectual know-how, management capabilities and hands-on practical skills to succeed in meeting the Cyber Security challenges faced by modern organisations.

Our academic staff members are actively engaged with government and industry to help solve their complex problems. These strong links provide you with plenty of professional opportunities that will help you to acquire valuable exposure to the real life challenges of Cyber Security.

Developed in partnership with the City of Birmingham Symphony Orchestra (CBSO), our MMus in Orchestral Performance are for advanced level string players considering professional orchestral auditions and on the brink of a professional career.

In addition to one-to-one specialist tuition, you will spend a significant amount of rehearsal time in the CBSO alongside one or more dedicated host players who will act as mentors. You may also be offered opportunities to play at the back of the section to gain further experience. In addition to developing your technical facility, musicianship, interpretative skills and stylistic awareness, you will expand your knowledge of orchestral repertoire, learn how to prepare for rehearsal in the most efficient way, develop strategies that will help you to integrate within your section, and build confidence in preparing for orchestral auditions.

You will also participate in additional performance activities within the Conservatoire’s String Department and the wider Conservatoire, including performance classes, masterclasses, orchestra and chamber music.You'll have full access to our superb £57 million facilities, including our Concert Hall, 150-seat Recital Hall, our black box performance space known as The Lab, and more than 70 practice rooms, ensemble rooms and workshops; all acoustically designed to provide a music-making environment that is world-class.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Looking for a business studies course in Birmingham? Our BA (Hons) Business degree offers the opportunity to take a year-long professional placement in industry.

The course upholds the values of the principles for responsible management education (PRME) defined by the United Nation. It aims to educate future business leaders for a sustainable future.

On the course, you will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise. The course will provide you with the opportunity to develop specialist business expertise, while helping you learn key transferable skills, all of which will help you stand out when it comes to securing employment.

You will be working with academics with specialist knowledge and industry practitioners while studying with us. Our supportive and empowering learning environment will further facilitate your learning journey by providing additional support through personal tutors, through learning mentors and study buddies.

Our Fashion Styling course focuses on your ability to develop a personal creative style, entrepreneurial abilities and a professional approach.

The course is primarily vocational and practical, and caters for those with career interests in contemporary fashion styling, visualisation and communications.

What's covered in this course?

Throughout the course, you’ll explore and use different research methods to investigate how styling is used to promote fashion through marketing, advertising, events management, publicity or public relations. You’ll learn the skills and knowledge needed for a professional career in fashion styling, with opportunities to collaborate with other fashion students and work on live projects with industry.

Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry.

Professional Placement option

The Professional Placement version of the course is optional and is offered as an alternative to the standard version of the course.

This will allow you to complete a credit-bearing, 20-week Professional Placement as an integral part of your Master’s Degree. The purpose of the Professional Placement is to improve your employability skills which will, through the placement experience, allow you to evidence your professional skills, attitudes and behaviours at the point of entry to the postgraduate job market. Furthermore, by completing the Professional Placement, you will be able to develop and enhance your understanding of the professional work environment, relevant to your chosen field of study, and reflect critically on your own professional skills development within the workplace.

Want to start a career in criminal investigation? Our Criminology, Policing and Investigation University course has close ties to the West Midlands Police Force.

Our degree offers an in-depth study of policing and criminal investigation, helping you develop your understanding of criminological thought, as well as historical, political and practical applications. This course offers a varied yet focused choice of subjects through which you will be able to develop your interests within the specialised field of criminology.

What's covered in this course?

Within this course, students will explore the who, what, where, why and when of criminology. That is the understanding of who and why people commit crime, where crime takes place, and the motivations for different crime types.

This is done through a range of exciting and engaging modules which are taught by expert lecturers who are well published in the field. In this course we explore the concept of policing and how different countries have chosen to manage crime. We use a variety of trips, guest speakers and specialist workshops to give students a wide range of understanding of policing.

Specialist facilities include the interviewing suite, which allows students to simulate police interviewing environments for both suspects and witnesses, with access to tape recording and video playback analysis.

You will benefit from well-established links with a variety of external bodies, including police forces, charities, pressure groups, criminal justice agencies, criminal rehabilitation probation service and prisons.

Our BA (Hons) Textile Design degree courses nurture fresh thinking and industry-ready creatives through a dynamic and carefully structured three-year program.

Our Retail, Business and Marketing option typically appeals to students who are excited about the practical aspects of textile design but have skills and interests in the business side of the creative industries and love working as part of a team. The focus on the course is on gaining a broad practical understanding of textile design and complement this with specific knowledge and experience of research, report-writing, planning, management and communication approaches.

Studying with us will provide you with the skills, insights and experiences required to succeed in a broad scope of professional textile-related roles. Students secure placements within buying, marketing and visual merchandising departments within the retail sector, as well as work at magazines, with arts organizations and for trend prediction agencies.

Digital Transformation is an innovative MSc degree course designed for those who want to pursue careers as managers and leaders in implementing technology-based information systems solutions and managing technological transformation within organisations.

What's covered in this course?

Digital Transformation Specialists must understand the complex relationships between people, information, processes and technology in order to support business with digital development. The course will equip you with the requisite multi-dimensional skillset necessary to help organisations unleash their potential to thrive in an inclusive digital society aligned with the innovative application of digital technology to transform organisations, industries and societies.

You will learn:

• Strategic IS Planning: How to develop a strategic IS/IT plan that is aligned to the strategic information needs of the business.
• Enterprise Systems: How to manage the business processes to support the organisation to gain competitive advantage, improve performance, reduce operational cost, implement efficient business processes, and improve real-time decision-making capabilities via Enterprise Systems (ES), which incorporates ERP, CRM, SCM, and so forth.
• Technology Optimisation and Integration: How to analyse the current business IT status, plan technology solutions and develop a roadmap for legacy systems migration.
• Digital Change Management: How to address the socio-technology challenges of leveraging value from the IS/IT in the digital society using agile methods. This involves making sense of the business requirements in order to ensure the end products will solve the business problem.
• Business Intelligence and Technology Entrepreneurship: How to manage and apply a range of visualisation tools to analyse and make business sense of data lakes, and to exploit data to construct informed business decisions.
• Principles of Project Management: How to deliver strategic value within an organisation and ensure the project (or business solution) is completed on time, within budget, within scope and at the desired performance level.
• Individual Master’s Project: A practice-based module working in collaboration with an organization or research-based project within the Socio-Technical Systems Research group to apply multi-disciplinary skills to design innovative solutions to the challenges of digital transformation.