Bachelor of Arts (Hons) in Marketing with Advertising and Public Relations

at Birmingham City University - City Centre Campus United Kingdom

Our BSc (Hons) Financial Economics degree prepares you for a career in the financial sector as a financial economist, analyst, planner, investment analyst, or in a similar role.

Our degree provides both sound theoretical knowledge and technical skills which are highly sought-after by employers. This degree is built on core principles of economics, which are then applied to financial markets and institutions.

The course uses a unique pluralist approach that will empower you to understand competing economic ideas, think critically and apply your knowledge in your daily life and in your future workplace. Our degree is highly flexible, and apart from studying core economics subjects, you will be able to select optional modules which are most suitable for your own learning needs and career goals.

You will be able to benefit from unique set of modules, for example: Date Intelligence, Financial Modelling, Investment and Portfolio Management, Real Estate Economics and Financial Bubbles, as well as a capstone Business Advice or Economics Research Project. Moreover, you will learn advanced methods of quantitative analysis, econometrics, and IT skills using relevant industry-specific software to assist you to become a job-ready graduate.

You will be taught by industry-experienced academics who bring real world practical knowledge to the classroom. You will be able to work on life client projects with our Business Advice Centre that will give your exposure to challenges and issues faced by businesses and a chance to develop successful solutions. You will be right in the hub of the vibrant city and be surrounded by other likeminded students on a variety of economics, business, finance and accounting degrees.

During your studies you will benefit from international exposure on different levels. All modules delivered within this course contains teaching material based on international data; thus, your knowledge and expertise will not be limited by the UK alone. Our course is delivered by a multinational team of experts.

Our BSc (Hons) Financial Economics degree is highly applied and we pay special attention to developing your transferable skills that will prepare you for a wide range of careers both in public and private sector, providing you with a range of options depending on your career aspirations.

This course aims to provide you with a comprehensive program of study of international finance, providing you with the knowledge and professional skills including digital skills to develop a career in banking or another financial institution dealing with international operations.

You will develop a broad vision and understanding of the changing role and nature of finance within the context of a global marketplace. You will become competent in dealing with international investment and financing transactions, international payments and exchange rates. In addition to traditional areas of international finance, the course will provide skills in areas including responses to international financial crises and cryptocurrencies.  This course is offered for local as well as international students.

Birmingham City University is a modern practically oriented and student-oriented university. You will be taught by highly qualified academics with industrial and professional experience and actively involved in research.

Through encouraging and promoting experiential learning, the MA Interior Architecture and Design course embraces the truth that designing is a creative adventure.

This twelve-month program will enable you to form an understanding and appreciation of theoretical, practical and professional issues that are informing the evolution of contemporary interior architecture and design professional practice. 

What's covered in this course?

On the MA Interior Architecture and Design program you will explore the distinctive qualities associated with the interiors of inhabited architecture.

By looking at the cultural, practical and atmospheric aspects of interiors created by architects, artists and designers, as an innovator you will be able to strategically develop creative interfaces and determine how users will perceive and behave in the spaces that your are conceiving.

Making speculative work is an important aspect of the program. As individuals you will establish your professional identity as autonomous creative practitioners by blending philosophy, artistry and practicality in order to compose an interior design scenario that is future-focused and personally and culturally meaningful. By exploring innovative practices embedded within your own design process, this reflective practice will act as a stimuli for you to challenge existing assumptions about interior design and push the international platform for the profession forwards into new and versatile directions.

A key aspect of the course is that it will encourage a spirit of 'internationalisation', which will contribute to the establishment of a culturally rich, vibrant and diverse learning studio environment. Fostering the ambition of ‘lifelong learning’, you will create a dynamic continual development plan. This will allow you to draw on the expertise and global networks associated with the institution, reflecting the full spectrum of opportunities that can help you to enrich and nurture your career. Previous postgraduate students on the program have been employed at leading international architectural practices as architects, interior designers, or as design lecturers in further and higher education institutions, with the pathway to postgraduate Doctoral PhD study also opened up as a result.

Our pioneering MA Arts and Education Practices course focuses on the exploration of educational models at the intersection of practice, teaching and pedagogic theory.

The only Arts Education MA in the UK based in a School of Art, we provide a unique platform for the art educator. This setting helps to facilitate an innovative community of experienced and aspiring art educators, welcoming those willing to critique current practices to ask not only how we should teach art, but also how art can teach us.

What's covered in this course?

Our students come from diverse phases and sectors in the field of art and design education and the expanded fields of gallery, community and self-organised educational practices. Through the course individual perspectives and experiences meet with those of your peers providing you with the stimulation and challenges that different perceptions can bring. We seek to evolve a dialogue through direct experience and engagement with the arts and their value as taught subjects, both within the institution and outside of it.

Our taught modules strengthen your subject knowledge and connect you with contemporary creative and educational practice.

MA Arts and Education students follow a core modular structure that explores the past, current and future practice of arts education. You can personalize your learning through your choice of an optional module and pursue your interests within the expanded field of arts education through research and practice.

The structure of the course enables you to focus your research within the context of your own creative field and workplace. Through this study you build independent research leading to your major project that can be focused through educational models, workshops, creative practice and encounters that inform and are responsive to art educational contexts.

The course offers opportunities to connect with and expand your knowledge of your creative field through collaboration, live projects and visits that explore educational situations and projects.

Accredited by the Chartered Institute of Marketing our BA (Hons) Marketing with Digital Communication degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.

The BSc (Honours) Accounting and Finance degree at Birmingham City Business School provides a valuable insight into the worlds of accountancy practice, commerce, industry and finance.

We create graduates who possess a global outlook, with the conceptual and applied knowledge in the fields of accounting and finance that will enable them to make a positive impact on society.

Delivery of the course is flexible and includes a blend of lectures, workshops, field trips and online learning. The modules, which feed into the course are broad and cover key current topics, such as Sustainable Development Goals (SDGs), and help you to appreciate accounting and finance from a range of perspectives. Ultimately, decision making in this field, calls for one to exercise judgement and intuition and this course helps you to strengthen that judgement.

This course has been designed to be accredited by the major professional accounting bodies, including the Association of Chartered Certified Accountants (ACCA), the Institute of Chartered Accountants in England and Wales (ICAEW) and the Chartered Institute of Management Accountants (CIMA), offering significant exemptions from their professional qualifications.

Whether you're a recent graduate or returning to study after a break, our postgraduate courses in Instrumental Performance provide you with advanced-level training in your principal study area, preparing you for a solo, chamber or orchestral career, alongside excellent opportunities to develop other skills relevant to a future career in the music profession.

These courses are open to students pursuing orchestral instruments, keyboard instruments and other solo instruments such as recorder, guitar and saxophone. There is also a Chamber Music route for string ensembles.

We also offer a 'multi-instrument' specialism for woodwind players who do not wish to follow the traditional orchestral route, but would prefer to pursue a career as a multi-instrumentalist in musical theatre. All principal study woodwinds instruments welcome but aimed primarily at saxophone, flute and clarinet players, this course will train multi-instrumentalists to a professional level.

The applied nature of our BA (Hons) Business Economics degree prepares you to work across all areas of the economy, especially the private sector.

Specifically, your degree combines the study of economics, with a wide variety of applicable business-related theories/models such as E-business, sustainability and innovation among others.

In this course the focus lies on three key pillars: it is applied enabling you to make sense of the impact of policies; it centres on enhancing your employability; finally, it provides you with a global outlook critical to sustainable growth within an organisation. The international focus of the course is derived through a variety of means including the student body, the teaching team and the use of international teaching materials. In addition to this you’ll also have the opportunity to gain industry experience by going on a professional placement, or to travel overseas to study abroad at one of our partner universities.

Economics is a major social science which studies the economy and its impact on society and the natural environment. Economics draws on and influences other social sciences and it is also a core business discipline, which is integral to understanding organisational behaviour, strategy and corporate performance. This course will equip you with a firm foundation of economics through a unique pluralist approach, which will bring to life diverse economic ideas and empower you to understand the relevance of competing economic theories and their application to business decision-making.

In order to do this effectively, this course equips you with a vast analytical toolkit, which includes mathematical and statistical analysis, critical thinking and the use of business tools and techniques to provide a richer understanding of the challenges contemporary businesses face within both the UK and International economies. During your study here you will have the chance to access to our Trading room and to work on a live client project with our Business Advice Centre. Finally, you will also gain critical communication and IT skills with our expert teaching team that has industry experience.

Whether you are interested in developing a career in the Global Food and Beverage sector or working in the Global Hotel industry, this course will enable you to fulfil your potential.

To help in equipping you with the knowledge and skills to apply for work in the exciting global hospitality industry, the BSc Global Hospitality Management course will combine academic theories and hands-on practical experience throughout the degree, with embedded work-based learning opportunities at levels 4, 5 and 6.

You will learn how to analyse the strategies of global hospitality companies, the management of hospitality facilities (including rooms division), food and beverage management, business analytics, revenue management, emotional and social intelligence. You will be adept at understanding cultural differences, customer relationship management and global marketing strategies, in addition to a variety of other highly transferable skills.

More than many industries, those who operate in this industry are dynamic and fast-moving in order to meet the ever-changing needs of consumers. As with many industries risk assessments are necessary to anticipate the potential occurrence of crisis that need to be managed and assessed. A well-managed response to such crisis will ensure future security of your future industry.

Digital business is all about the adoption of new technologies to transform businesses and gain competitive advantages in a continuously changing global environment. It is transforming business by integrating digital technologies and business processes in a digital economy.

Businesses are now adopting new technologies, for example the Internet of Things (IOT), Artificial Intelligence and Blockchain to gain competitive advantages in the fourth industrial revolution (industry 4.0), which builds on the preceding three but uses new digital technologies.

In essence, businesses will require people who have the capability to work in the roles, but not limited to Digital Business Transformation, Technology & Innovation Management, Business Data Analytics & Intelligence, Business and Technical Sales, Business Risk and Change Management or Project Management. By the time you complete BSc (Hons) Digital Business you’ll be well prepared for these varied roles, with the relevant knowledge and skills.

This course is designed to develop your digital capabilities, theoretical background and business skills which are required to pursue a career in the digital transformation of business. Hence, the course will equip you with the professional skills that are specifically aligned to the increasing job opportunities in business as it is digitally transformed and changed.